Sometimes, the success or failure of a film in the market is often not proportional to the quality of the film itself, and there have been too many such cases in Hollywood in the past ten years.

A typical example of this is "Blair the Witch".

Many production companies like to use the combination of big directors and stars, not because the two get together and will definitely bring a good film, after all, the proportion of big directors and big stars making bad movies is not low.

But the combination of the two brings extraordinary commercial appeal.

This is even more true when these two names are Steven Spielberg and Tom Cruise.

The reputation of "War of the Worlds" was very unsatisfactory, and even criticized, especially the slightly hasty ending.

Even so, with the appeal of Spielberg and Tom Cruise, a large number of fans still entered the theater to watch the film.

In addition, it cannot be ignored that the global distribution of "War of the Worlds" is done by DreamWorks itself, which is less chaotic and involves a lot of resources, and various resources can be allocated more reasonably.

In the opening weekend, this big-budget sci-fi movie with an IMDB audience rating of only 6.5 and a freshness of only 60% on Rotten Tomatoes earned $77.16 million in more than 4,100 theaters in North America.

This also set a record for the highest weekend box office for a movie starring Tom Cruise since he was in the film.

There is no doubt that the film was a commercial success.

"War of the Worlds" was a box office hit in the North American opening weekend, which also relieved DreamWorks, which was facing heavy pressure after "Escape from Clone Island".

Although the fiasco of "Escape from Clone Island" will not sink DreamWorks, if "War of the Worlds" fails again, the pressure and difficulties faced by DreamWorks can be imagined.

DreamWorks also survived the most difficult month.

After this weekend, among the several films released in May, "Heavenly Dynasty" also followed in the footsteps of "Escape from Clone Island" and was completely removed from North American theaters, and the final North American box office was only $37.58 million.

Counting the current overseas box office, the current global box office is only more than 80 million US dollars.

This project of Twentieth Century Fox will inevitably be a serious loss situation in the short term, and it may take more than five or even ten years of offline operation to recover the cost in the future.

In contrast, Relativity Entertainment's two films have been triumphant all the way.

The North American box office of "Spy 3" is infinitely close to $300 million, and it is an established fact that it has exceeded 300 million, and the global box office is also approaching the $600 million line.

Shahai Entertainment Animation Studio has become a well-known animation studio in Hollywood with "Despicable Me".

The animated feature film grossed $211.27 million at the North American box office.

Even counting the income from the back and overseas, "Despicable Me" has been a success.

Since the eve of June 1, "Despicable Me" has been released in more than 50 overseas countries and regions, and overseas audiences have no resistance in the face of cute characters with distinct personalities and Minions.

The film's overseas box office has also now exceeded $100 million.

So far in the summer season, Relativity Entertainment is the biggest winner, and "Mr. and Mrs. Smith", which will be released this month, is currently hot because of the triangle relationship between Brad Pitt, Angelina Jolie and Jennifer Aniston, and many people are full of curiosity about this film that has caused the biggest gossip in Hollywood since the new century.

Just like "War of the Worlds", many times it is not the film itself that determines the success or failure of a film market.

Although "Mr. and Mrs. Smith" has not yet been released, the sensation it caused is definitely phenomenal.

Under the hype of scandals about the triangle relationship, "Fantastic Four", which will be released this weekend, seems a little silent, and the publicity and promotion efforts do not seem to be very sufficient.

Affected by the villain effect that has been fermenting for more than a year in the comics, from the audience to the media, they are full of doubts about this "Fantastic Four" movie.

If Marvel Entertainment was just fighting Twentieth Century Fox alone and temporarily working on the "Fantastic Four" comics, it would definitely not be the current situation.

With the vigorous promotion of Relativity Entertainment, this plan has been started more than a year ago, and relevant comics and publicity have been continuously launched, even though Twentieth Century Fox has done a lot of work, but with the continuous efforts of Marvel Entertainment, which has the absolute initiative, the Fantastic Four have finally become the villains of the stinky street in the eyes of the audience in the new era.

Even, after Marvel Entertainment investigated the market's response to the Fantastic Four, it had a preliminary plan to really recover the copyright of "Fantastic Four" in the future, and it could be used as the supervillain of a certain "Avengers" or a film with multiple heroes.

The justice team against the villain team seems to be very interesting.

In terms of Twentieth Century Fox, Jim Prologis knew very well that "Fantastic Four" was out of control, and in the face of various unfavorable situations, after consulting James Murdoch, he immediately made a decision to stop losses, limiting the publicity and distribution scale of "Fantastic Four".

The situation is very clear, the more you invest, the more Twentieth Century Fox will lose money on this project.

No one in the industry is optimistic about the prospects of Fantastic Four.

Even the actors who starred in "Fantastic Four" began to fall apart before the movie was released.

The first is Jessica Alba, who plays the invisible woman, because she is assisting James Cameron in Na'vi modeling work at Weta Studios in Wellington, New Zealand, and is very likely to get the position of the heroine of this film, Jessica Alba directly announced in an interview with the media that she will withdraw from other jobs including Twentieth Century Fox in order to devote all her energy to working with James Cameron.

Regardless of the success or failure of "Fantastic Four", Jessica Alba will play the role of the invisible woman again.

The actress made a very wise decision.

Frankly speaking, Jessica Alba's acting skills are average, and may not be as good as Milla Jovovich and Kate Beckinsale, but the last time Ronan went to Wellington's Weta Studios, she found that she was very good at handling motion capture filming under the tutelage of James Cameron.

James Cameron was able to choose Jessica Alba to assist in the Na'vi modeling, on the one hand, he was confident in Jessica Alba, and on the other hand, Jessica Alba's tall and slender figure was also very suitable for the motion capture of the Na'vi heroine.

It can be said that Jessica Alba's naturally good appearance played a rather important role.

There have been observations on the ground that if James Cameron chooses Jessica Alba as the heroine, Ronan will not object.

And he also believes that an actress who has participated in the field modeling work is more suitable for the heroine than others.

Besides, when the film is released, maybe the gossip tabloids will hype up a wave of James Cameron and Jessica Alba scandals behind their backs.

In this way, the film will also have more promotional points.

After Jessica Alba, Chris Evans, who starred in the Flames, also announced that "Fantastic Four" will be his last appearance in a superhero movie, and he will not play any superhero roles in the future.

This remark has not attracted too many people's attention, after all, Chris Evans is just a small actor, and in terms of fame and status, he is far inferior to Jessica Alba.

Even if the latter can barely be called a second-tier now.

Ronan just smiled when he saw it, and a lot of what the actor said about the character was as unbelievable as the director always said it was my last film.

I remember the former Captain America, and my favorite thing to say is that I don't play Captain America anymore, I have other plans, what should I do......

In the end, it still smells good.

Having said that, many of Marvel's stars, after jumping out of the Marvel series, how many viewers are willing to buy their accounts like Marvel movies?

Marvel has made them, and Marvel will limit them as well.

Twentieth Century Fox's "Fantastic Four", under the influence of many negative effects, has not really been released, and the crew has been completely dispersed.

What kind of commercial results such a film can achieve is completely predictable.

During the North American opening weekend, "Fantastic Four" opened in 3,241 theaters only with ordinary second-tier commercial films or R-rated movies.

In this era, commercial large-scale productions with an investment of 100 million US dollars, as long as they are not R-grade, can generally reach about 4,000 in North America.

Twentieth Century Fox's limited distribution investment is one thing, and theater companies are not optimistic about the prospects of "Fantastic Four" on the other.

The truth is as expected.

On the day of its release in North America, "Fantastic Four" only received $12.64 million at the box office, which can only be said to be a failure compared to the production cost of up to $100 million.

After "Heavenly Dynasty", Twentieth Century Fox's second film produced and released this summer also ended in failure.

Perhaps, the box office hit of the released "Star Wars Prequel 3: Revenge of the Sith" has become the biggest gain of Twentieth Century Fox from the summer file to the present.

Most viewers have a very bad impression of "Fantastic Four" because of the operation of Marvel Entertainment for more than a year.

"It's hard for me to imagine how boring it is for four notorious villains to pretend to save the world in a movie, which brings four of the most hypocritical characters. ”

"When I saw the four people in the movie, I thought about the disgusting things they had done, and then I thought the movie was too fake. ”

Some passers-by said: "Besides Jessica Alba, what else is there to watch in this movie?"

"There's no way a big beauty like Jessica Alba can save this brain wreck. ”

"It's the worst Marvel movie I've ever seen, worse than Hulk. ”

"Fantastic Four" failed not only at the box office, but also by word of mouth.

With the "Civil War" comic launched by Marvel Entertainment, the Fantastic Four is still stepping on the throne, and the sequel movie of "Fantastic Four" is no longer possible.