When the creative director launches a special collection, all the raw materials and accessories used in the relevant styles of clothing and accessories are made by Y· Provided by the Y brand.

In terms of price, it will be more expensive than the regular model.

After completing such a "foundry" of a director's special model, the designer's net income can be several thousand dollars.

In the United States, studying fashion design is very expensive.

Except for a few who can get scholarships, and those whose families are particularly well-off, most of them need to work and study on their own.

Because of this, Y· Y's crowdsourcing qualification soon became one of the most wanted certifications for American fashion designers.

Some people who have strong design ability, but not strong hands-on ability, will really open a small "studio" and gather their classmates to work together.

With Y· Y's rapid development.

The number of special editions is also soaring.

Now a special edition is a whole series.

For example, if you come out with a complete set of baseball, the "No. 1 ball in the United States", even the ball and bat are customized.

As long as you have excellent skills in completing the "same quality", wherever you go to work, it is better to become a Y· Y's crowdsourced "studio" came easily and happily.

If you don't have a studio, but only yourself, and you can make 20 "clothes of the same quality" in a few days, it's even more unprofitable.

The original report, which said that Y· Y is a small factory from a small city in China, which obviously does not meet the requirements of Y· The actual situation of the Y brand.

There are so many things that contradict the facts that they simply do not stand up to scrutiny.

Although a small number of people, after media reports, began to complain about Y· Y powder turned black, but as the truth gradually surfaced, the number of people who turned to pink on the road was much more than that of pink turned black.

Prior to this, Y· The Y is only widely sought after among designers and street youth.

Now, even the mainstream media is starting to discuss Y· Y-caused phenomenon, and completely new business models.

It's a futuristic business model, I don't know where the factory is, and the team of designers is too large to count.

Despite the fact that Y· Y also has a group of officially contracted designers, but many of the new products on the shelves "every season" must be from part-time or "specially invited" designers.

These designers, not only in the United States, but also around the world.

Some people know that Y· Y is in business, so he entrusts his relatives and friends who are on a business trip to the United States to go to the store to receive a comprehensive audit by Master Y.

At this time, Y· The argument that Y is a broken brand in a small Chinese city is basically self-defeating.

When people summed up this "farce" afterwards, they generally felt that the report was probably written by an "intern".

Veteran journalists with excellent investigative skills have also begun to participate in the discussion of Y· Y is a hot topic inside.

After the media carefully investigated, the Yan family came out with a star.

This person is not Yan Yun, but Yan Ling.

When the second series of reports came out, it completely overturned the previous remarks of small cities and small factories.

Yan Ling was "investigated".

Although there is nothing wrong with this person being born in China, Yan Ling came to the United States at a very young age, from a private high school in New York, to Columbia University, and then to the Wharton School of Business.

The "American Dream" of a world youth alive and well.

The "elite" of the United States, those who came out of the Ivy League schools, turned out to scoff at the trendy brand, and they were scornful of Y· Y certainly doesn't have a cold either.

After Yan Ling's background was "completely revealed", he began to have some sense of identity.

Y· There are traces of Y's success.

In addition to these, Yan Ling's dancer's ex-wife was also found out.

After Yan Ling inherited the Lingyan shoe industry, he did not live in the United States permanently.

The reporters in New York were not good at chasing and intercepting, so they turned to besiege Yan Yun's ex-sister-in-law.

The journalists have a lot of questions.

For example, Y· How did Y develop?

Y· Why is it only open for half a month a month?

Y· What is the future direction of Y?

Y· How many stores do you plan to open this year?

Y· Y has no plans to go public.

Yan Yun's ex-sister-in-law is not unseen in the media, and as a well-known dancer, she often accepts some interviews.

But those are professional magazines about dance or interviews about dance itself.

This kind of being chased and intercepted by major networks and mainstream media and asking questions about her ex-husband is absolutely unprecedented.

Yan Ling's ex-wife said helplessly:

"I don't know what Y· Who is Y's boss, when I was with my ex-husband, I didn't have this brand. If you are interested in this brand, you can look for him in person, or see if he has a current one. ”

The ex-sister-in-law was so annoyed that she called and asked Yan Ling to come over and clean up the mess by herself.

Marriage is gone, friendship is still there.

A phone call from her ex-sister-in-law, Yan Ling came over without hesitation.

For the media who want to interview him, Yan Ling's attitude is that he will not refuse to come.

Y· Y, a trendy brand, adopts a new business model.

Crowdsourcing is not a new concept, and at the beginning of the 20th century, there were many successful cases of crowdsourcing through the Internet.

If you don't consider the network as a carrier, it will be even more numerous.

"Since ancient times", many housewives have used their spare time to help garment factories assemble accessories and toys to install facial features.

It's too old to be old.

But these ancient tasks are simple and repetitive.

What's more, such "work" is uncreative and extremely cheap.

Garment companies that have a little bit of requirements for quality and output will not do this at all.

This ancient way, in addition to large loss and uncontrollable quality, also needs to arrange people to do "quality inspection".

This kind of primitive subcontracted "pure manual work" usually does not have anything valuable, and requires a large amount of money, and the person who "contracted" it has the next meaning.

Y· The establishment of the Y brand, for Yan Yun, is purely because he does not want the studio in New York to be covered with gray after he leaves.

Y· When Y opened his first store in the United States, all the trendy products were designed and made by Yan Yun's "quasi-contracted" designers in the New York studio.

In the beginning, Yan Yunren stayed in the studio in the United States.

Yan Ling said, open a store to try, Yan Yun really opened a store to try.

Yan Yun didn't have much time, Yan Ling would naturally agree to open a store if he wanted to test the waters, but he didn't have much time to manage.

This is a store that was done on a whim. No experience, no clue.