After Leonard got angry, he immediately took measures, and all the 4S stores in this pool could not hand over all the information such as the price list and the draft price negotiation to the customer, and it was not possible to take pictures.

But after taking the measures, Leonard found that the pool didn't have a good way of selling.

If more than 250,000 cars can't be sold, they can't be sold, and there is nothing to do****** Nader shouted a little heartbreakingly: "Let the marketing department and the operation department have a meeting." ”

As soon as he finished speaking, Leonard's secretary hurriedly walked in and whispered in Leonard's ear: "German headquarters, please answer the phone." ”

Leonard returned to his office and took the phone.

It was the chairman of the German headquarters who called.

The meaning was clear and simple, Leonard was asked to return to Germany immediately, and he was fired.

Leonard's eyes widened and he asked repeatedly, "Am I fired?"

"Yes, Mr. Leonard, you're fired!"

"Why am I fired? I need a resolution from the board of directors at headquarters, I need a reason. ”

"The reason? In just two months, Benchi has changed from the world's first in the Xia country market to the world's bottom, and that's the reason, Leonard, you have been fired, and the new president of Xia Guo is already on his way to Yanjing. ”

After saying that, the German headquarters hung up the phone.

The president of Xia Guoqu also served as the vice president of the headquarters, but Leonard was so embarrassed that he did not participate in the board of directors and was fired remotely.

In more fashionable words, he was fired by the cloud.

This result is unacceptable to Leonard, but after calming down, Leonard is thinking about the current situation of the pool.

There is no absolutely leading technology, there is no affordable price, if you only rely on the so-called century-old brand, this pool may really go to the end in Xia Kingdom.

Leonard came to his senses as he looked at the office and smiled helplessly.

The secretary walked in and said, "Boss, the conference room has been prepared, and the heads of the marketing department and the operation department are waiting for you in the conference room." ”

Leonard nodded and walked into the conference room.

In the conference room, the supervisors were silent, staring at Leonard cautiously.

Leonard has been in Xia Guobenchi for 15 years, building this pool into the largest luxury brand in Xia Guo and becoming the standard for successful people.

In the past 15 years, Benike's sales in Xia Guo have created one miracle after another, and there have been several years when the Xia Country region has made more profits than the rest of the world combined.

Even though the price of this pond in Xia is higher than that of other places in the world, in order to pursue face and brand, Xia people buy this pool as easily as buying cabbage in order to pursue face and brand.

People are stupid and have a lot of money, this is Benchi's view of Xia Guoren, and it also gives Benchi the confidence to treat Xia Guo's consumers unreasonably.

Anyway, you are all rushing to buy it, it doesn't matter if the quality is good or not, whether the price is high or not, and whether the service is good or not.

Now, it's all over.

Leonard clearly realized that the era of the pool was over.

He witnessed the take-off of Benchi in Xia with the rise of Xia economy, and also witnessed the loneliness of this era.

Even if in the next few years, or even ten years, this pool may still exist in the Xia country market, but the era of this pool is really over.

Leonard walked up to his seat in the conference room, and instead of sitting down, he said: "Guys, I was fired from the headquarters, and I will return to Germany tomorrow, good luck to everyone, good luck to Honike." ”

After saying that, Leonard left the conference room with a smile.

There was a lot of discussion in the conference room, and now is the most critical moment in this pool, and the headquarters is actually changing the commander!

The headquarters of this pool is also expecting their new president in Xia Guo to think of a better solution, but some car companies can no longer support it and have begun to take measures.

Volkswagen is the most thief, the price has not changed, but the actual sales are crazy at a reduced price.

The car god Lang came to 70,000 in his clothes, and it was less than 100,000 after completion.

The king of mid-level car sales is in pain, and the middle allocation is exactly 150,000.

The rest of the models, such as earthen cans, are also reduced in price at the terminal, with discounts of more than 50,000 to 80,000 yuan.

The bleeding must be stopped, and if it doesn't bleed, it will die.

Volkswagen's Aodi is the first BBA to can't help but reduce the price, A4L is just at the threshold of 200,000 after the completion of the allocation, and less than 180,000 after the completion of the low allocation, which gives consumers half a minute more time to hesitate.

The most popular mid-to-large class model represented the A6L, and the price dropped directly to the level of 270,000.

At the level of 270,000, it is still impossible to compete. However, falling below 300,000 is a devastating blow to the Aodi brand.

The car Vs saw the crazy price increase in the A6L, and it was less than 300,000 after the completion, and the era of BBA was over.

"Odip is over!"

"It takes tens or hundreds of years for a car company to build an image, but it only takes a few months to destroy it. ”

"Aodi's crazy price reduction means the end of an era, and the era of luxury brands in Xia Guo has come to an end. ”

"In fact, we should be grateful to Pangu Technology, to BYD, to the Future Energy Alliance, to Annolog, Leiqing and Tiger Leap, for making the price of cars reasonable. ”

The big Vs have just finished evaluating, and Palmer has also begun to reduce prices in order to stop losses.

The price of the 3rd and 5th series has been reduced to the same level as that of Aodi. The price of luxury cars is not much different from that of ordinary brand mid-level cars in the past.

It is not only BBA that is anxious, but also the side of the joint venture car company Xia Guoqi.

The shortcomings of the decision made more than two decades ago are finally being exposed today.

More than 20 years ago, many Xiaguo car companies introduced overseas car brands and allowed these car companies to enter the Xiaguo market in the form of joint ventures.

The huge profits of overseas brands make Xiaguo's car companies willing to act as foundries for overseas companies, either not borrowing foreign technology to develop their own brands, or developing their own brands without care.

After all, for these enterprises, the investment and return on developing their own brands are much lower than directly selling overseas brands.

For example, Yiqi, such as Huachen, so many years. How many independent brands can get their hands on it?

The pride of the Red Deed Automobile, or directly using Mazda to change the shell has become independent research and development.

Now these drawbacks have all been exposed, the joint venture car is blocked by the Tianhe system, and the independent brand cannot take action, and the crisis has appeared.

Shanghai Automobile Group is well aware that the times are changing, and it is also very clear that the joint venture cars of more than 200,000 yuan are basically finished.

It hurriedly took measures, in addition to reducing the price of the joint venture car, but also hoped to cooperate with Pangu Technology like Bidi and get the right to use the micronuclear battery.

Shanghai Automobile Group found the middleman in Shanghai, contacted the relevant departments of Jiangcheng, and finally contacted Pangu Technology, and then sent a mighty negotiation team to Jiangcheng.

To survive, this is the biggest expectation of Shanghai Automobile Group, but whether Shanghai Automobile Group still has this opportunity, it is not Shanghai itself that has the final say, but Pangu Technology.