"Hello, Mr. Egger. ”

In a clubhouse in Burbank, Yassen Bernarte, CEO of NBC, warmly shook hands with Robert Iger: "It's a great pleasure to meet you. ”

Robert Iger smiled very kindly and shook hands vigorously with Yassen Bernarte: "Mr. Bernarte, it is my honor to meet you. ”

This friendly attitude is particularly easy to give people a good impression, but Yassen Bernarte did not take it lightly, and the person who can sit as the CEO of Relativity Entertainment will be a simple good old man?

Bernarte also smiled kindly, saying, "When you were working at ABC TV, we used to work together, and strictly speaking, we were also partners. I didn't expect you to go to Disney later, and now you've joined Relativity Entertainment. ”

Robert Iger said, "Mr. Anderson trusted me to put Relativity Entertainment Group in my hands. ”

Before coming over, Bernarte had done enough to know that Robert Iger was one of the decision-making figures in Relativity Entertainment.

"Your group has been very active lately and has attracted a lot of attention. Bernat duly turned to business: "You frequently raise money overseas, and you also have close contacts with many banks, this is a big move, right?"

Robert Iger said with a smile: "There are some plans, I can't say the specifics." ”

Looking at the other party's smiling face, Bernat became more and more cautious, Relativity Entertainment and the Pacific Investment Fund, which wears a pair of pants with Relativity Entertainment, frequently signed contracts with overseas investment institutions in Los Angeles, although the specific amount is not known, but such as the long-term credit bank of the island country and the Millard International Holding Group of South Africa, etc., are all large international investment institutions with a lot of cash in their hands.

From the type of company to the operating system to its own strength, including financing, the companies that really want to win Universal are actually very limited, and what Relativity Entertainment shows is undoubtedly one of them.

If it were other companies, even Kongscat, Bernat would not attach so much importance to it, because the entertainment industry has its own operating rules, and the acquisition of Universal by a company that is not good at it is a pure toss-up, and it is very likely to face the same situation as Vivendi in the end.

But Relativity Entertainment is a Hollywood company, and it is a very well-run entertainment group!

Some things have to be guarded against, because they often involve a difference of more than a billion dollars or more.

The most important thing is that with the level of business shown by Relativistic Entertainment, they are fully capable of running a large entertainment group.

It is difficult for snakes to swallow elephants, but there are no examples of this in the past.

"Your target is Universal Pictures Entertainment Group, right?" Bernat said simply, "We've seen it at Universal Studios." ”

Speaking of which, there is no need for Robert Iger to deny it: "Universal Pictures will tempt a lot of companies, and this is the top company in the industry. As far as I know, NBC has been in contact with Vivendi several times. ”

Bernat is very natural, very frank, as if he has said everything: "NBC is interested in Universal Pictures, this is not the first time that it wants to buy Universal Pictures, as early as the era of American music companies, NBC participated in the competition, but later for some reasons, let Panasonic Group get it." A few years ago, we made another acquisition plan, but we encountered a lot of resistance in the middle......"

Robert Iger has learned about NBC's involvement with Universal Pictures and knows that what the other party says is the truth.

In this way, Bernat wanted to show NBC's confidence and momentum: "NBC has been planning for Universal Pictures for ten years, and has passed by several times, and this time it will not give up no matter what. ”

Robert Iger looked cautious, as if considering the truth of this statement, smiled, and said, "We also have a perfect plan. ”

Bernat added: "You have negotiated with the Vivendi Group, you should know their conditions, and they must be cash! NBC has raised enough money, and the whole of Walkin is supporting NBC! With all due respect, with the strength of your company, can you raise tens of billions of dollars?"

The prudence on Robert Iger's face suddenly turned into confidence: "We have no less overseas financing channels than you. ”

This is what Bernat is most worried about, because General Electric, the company behind NBC, can do the work of Wall Street, and give Kongscart certain conditions to persuade the other party to retreat voluntarily, so as to reduce the risk of bidding that competitors may bring.

But many overseas investors, even General Electric, don't have a choice, and even like the Germans and Indians, don't buy much from the Americans.

Bernat stared at Robert Iger and asked, "Do you think Relativity Entertainment is likely to succeed?" Mr. Egger, you are not a newcomer like Ronan Anderson, but an experienced professional manager, NBC or Relativity Entertainment, backed by General Electric, has an absolute advantage in terms of money and strength?"

He didn't give Robert Iger a chance to react, and continued: "Financing comes at a cost, not only does it cost time and effort, but it also overdraws the future of the company. Bob, have you considered the consequences of the failed acquisition of Relativistic Entertainment? normal business is affected, and financing needs to pay interest......"

Robert Iger suddenly raised his hand to interrupt Bernart's words: "I understand what you said. ”

Bernat sighed and said, "Rational management is too important for a newly developed company." ”

Robert Iger sighed and said, "Actually, at first, I was against this acquisition plan. ”

Bernart's eyes lit up, weighing whether this was true or false, and said, "Why don't you terminate this plan?"

"I'm the COO of Relativity Entertainment and know the company better than anyone. Robert Iger looked a little helpless: "But Relativity Entertainment is a private company, Ronan Anderson has an absolute controlling stake, and if he wants to push it strongly, I can't do it." ”

"Young man......" Bernat sighed, "always too optimistic, too radical." ”

This is talking about his own boss, Robert Iger did not answer, but said: "You asked me to meet today, not just for the entertainment of the theory of relativity, right?"

Bernat appeared sincere: "I want to persuade you to abandon this acquisition. ”

Robert Iger gently twitched his fingers on the couch and said slowly, to the point: "Because this will make NBC lose one competitor?

This kind of thing, a discerning person can understand when he thinks about it, Bernat can't deny it, but said: "It's good for both of us, NBC will save a lot of money, and Relativity Entertainment will avoid a mess and crisis." ”

Robert Iger thought for a long time and said, "It's useless to merely see, young people can't see that far. To achieve his goal, the smiling Mickey Mouse didn't hesitate to orchestrate his boss, and he was pretty sure that the boss wouldn't care at all. He said with a deep meaning: "Young people always focus on immediate interests. ”

Bernart's heart moved, but he didn't show it, and said, "Robert, as the chief operating officer, you should persuade it. ”

Robert Iger looked solemn: "How can you persuade you, like you persuaded Kongscat?"

How did NBC dissuade Kongscart? Of course, it was a practical benefit, and Bernat was well aware that if he wanted to avoid paying more than $10 or 2 billion in the bid, it was inevitable to pay a reasonable price.

Bernat simply said to Akari: "Bob, NBC is very sincere to ask you to take a step back, we will remember this favor!"

Robert Iger still had a friendly smile on his face, but he couldn't help but be disdainful in his heart, he wanted to save a lot of money, and he didn't want to make some blood, how could it be so cheap?

Relativity Entertainment builds momentum for acquisitions, holds press conferences for financing, invites overseas investors to come to Los Angeles to sign contracts, and secretly spreads news, which one doesn't cost money?

This thing is the most valuable thing, and it is worthless to say that it is not worth anything.

Who would dare to believe the human favor that the businessman said?

Robert Iger said, "Young people are looking for the present, you must give me enough reasons to convince Ronan Anderson......, right?

Bernat pondered for a moment and said, "Bob, you don't have to doubt NBC's sincerity, I will carefully consider what you said and wait for me to give you an answer in a few days." ”

Robert Iger nodded slightly, not urging, not at all in a hurry about it.

Leaving the Burbank Clubhouse, Robert Iger returned to Relativity Entertainment and, after lunch, changed to another car and went to a business yacht in Malibu to meet Jean Pierce, who was in charge of the deal by the Vivendi Group.

The gentle sea breeze brought a burst of coolness, and the yacht sailed out of the dock and gradually moved away from the shore.

It was an offshore yacht that had not gone far before the yacht quickly changed direction and sailed slowly along a route close to the coastline.

On deck, Robert Iger and Jean Pierce enjoyed the sea view without anyone disturbing them, making it a great place for intimate conversations.

"Your company has recently raised a series of funds. Jean-Pierce seemed to have taken the initiative completely: "The money is almost raised, right?"

Robert Iger smiled and said, "Some of it was raised, but more of it was an intention, because you never made it clear that you want to sell Universal Pictures to Relativity." ”

Jean-Pierce did not give a step: "It's not Vivendi, it's you, the offer of Relativity Entertainment is too low." ”

Robert Iger completely changed his style,-for-tat: "It's your asking price that is too high! $13 billion, it has to be cash, no one can accept such a condition." ”

Jean-Pierce smiled confidently: "Universal Pictures has no shortage of buyers. ”

Robert Iger said directly: "If Vivendi insists on $13 billion, Relativity Entertainment will have to withdraw!"

Kongscart has already withdrawn, and if Relativity Entertainment withdraws, NBC will have no competitors! Jean-Pierce still insists: "This is Universal Pictures! You can't find a better asset in Hollywood!"

"But your asking price is too high. Robert Iger gradually turned the conversation to the set plan: "Relativity Entertainment can't compete, so it has to quit." ”

Jean-Pierce didn't want to back down, and Vivendi's most wanted situation was to bid, and although $13 billion was not a psychological bottom line, the higher the transaction price, the better.

Robert Iger's voice changed: "Actually, we can trade in another way, has Vivendi considered splitting and selling?"

White Thirteen said

In order to celebrate everyone's festival, there will be three watches today, and the two watches will be released together later.