Chapter 52: Plans After Graduation
Very much:
Answer=》
Before answering the question of what to do during the Chinese New Year, I thought I should talk about breaking the rules.
How do I feel like I've been sued by the wicked first?
You look back at the letter you wrote to me before I asked you two questions.
The last sentence of your answer section: "Then you shouldn't have to work overtime all day like an investment manager and be a trapeze." ”
If you end with a full stop, can you change the fact that this is a question?
I'm just drawing a gourd like that.
Is it possible to ask many different questions at once as long as you don't have to write question marks?
Crookedness is still the same as before, there are always so many crooked reasoning.
I'm wondering if I should just replace the question mark with a full stop in the future.
What else can you do for the New Year in Wenzhou? (You see, how easy it is to write a full stop.) )
After eating the New Year's wine, eat the New Year's wine, and eat someone else's after eating your own family, anyway, just go out to eat every day.
In Wenzhou for the New Year, the main theme of life is only the word eating.
I think this should be your favorite life, but it's a pity that you didn't come back this year.
At a time like this, should I say, whatever you want to eat, I'll help you eat more.
But if I say so, I'm sure I'll see your depressed face.
So I won't talk about it. (A serious face)
This morning, I went to the class group to receive everyone's "queue welcome".
When my classmates took turns asking me if I was secretly hidden by you, I didn't "betray" you once.
You can rest assured that my attitude towards this question is one that neither admits nor denies the non-answer.
As for the question that the students are more concerned about, whether the two of us are still together now, we have taken a positive response.
After responding, your family Jin Jin said that he would settle accounts with you when you returned to China.
In addition, the other students did not have a particularly clear indication of their future actions.
Question=》
You said that you don't know about the financial industry I am about to enter, then I don't know anything about the fashion industry that you are about to "cultivate", do you want to tell me about it?
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Arrived at the hotel and checked in.
Yan Yun's father didn't wait for her mother to finish freshening up, and began to discuss the future with his daughter.
The first question Yan Dabang asked his daughter was: "Do you plan to return to China after graduation?"
"I'm going to walk around for a year after I graduate. Yan Yun replied.
"Then do you have any plans to return to Yanlu Machinery?" Yan Dabang was surprised by Yan Yun's answer.
"My personal thoughts, if you don't have to ask me to go back to the company and continue working on machinery, I'll do something else more interesting. Yan Yun also directly clarified his views.
"For example, what else, what kind of things do you think are interesting?" Yan Dabang thought that his daughter should be more detailed.
"Dad, did you have any ideals when you started your business at that time? Did you realize all the ideals at that time?" Yan Yun did not answer his father's question directly, but suddenly changed the topic.
"When we started a business in that era, there seemed to be no entrepreneurial ideal.
Whether it's an ideal or a dream, it has to be a topic that those of you who have never worked for a livelihood will talk about.
At that time, we just saw what we would do and what others lacked.
At that time, your uncle's shoe factory wanted to import a shoe-making equipment, and at that time, there were not many factories that imported shoe machines.
As a result, people think that your uncle's shoe factory is small and the number of imports is small, so he looks like he is high up and loves to buy it.
At that time, I went to see the shoe machines that had been imported by other shoe factories, and I felt that it was not impossible to make them myself, so I decided to try it with your mother.
When I first started my business, I thought that I would sell my machines to places where there was no one in the eye.
If this can be counted as an ideal, then my entrepreneurial dream has been realized.
After you came to Melbourne to study, Yanlu Machinery set up a European sales branch in Italy. Yan Dabang answered Yan Yun's question about ideals very seriously.
"Uncle Shoe Factory makes shoes, mainly in OEM orders, and then, our family sells machinery to shoe factories, which is in the downstream of the industrial chain. (Note 1)
Some time ago, I chatted with my cousin and found that both of us had the idea of going to the upper reaches of the industrial chain. Yan Yun was ready to bring the topic back to the question of what she wanted to do after graduation.
"Your cousin went to the United States to study in junior high school, and he didn't come back after graduating with an MBA at Wharton.
Will he talk to you about the shoe factory at home?
Didn't he have any intention of coming back to the house to help?" Yan Dabang was a little unimpressed with his nephew.
Yan Dabang rarely has contact with his nephew in the United States, and he only sees him a few times a year throughout the year, at most, during the Chinese New Year.
"He has to come back, and Uncle is not as good as you.
The uncle threatened to break away from the father-son relationship if he didn't come back~
If he doesn't come back, the eldest aunt will definitely drag him back.
However, the cousin does not dislike the shoe factory, he has a disagreement with the uncle.
My cousin has always felt that my uncle's company should not even accept ODM orders, so it is good to be a brand with peace of mind. (Note 2)
As a result, the uncle not only accepted ODM orders, but also accepted OEM businesses with large quantities and low profits.
Cousin, he is very opposed, he wants to be a brand. Yan Yun helped his cousin explain.
"The brand of the shoes?
Not all of your uncle's shoes are OEM produced, they are originally branded, and they also opened a few stores in the early years, but they are not famous.
It's not as easy as you think, and if you want to create a slightly well-known brand, first of all, it's an astronomical amount of advertising investment.
Real money is invested in advertising, and the result is still unpredictable.
In addition to advertising investment, you also need to find agents, find stores, and someone to do the channel.
Even if a pair of shoes can be sold for a few hundred yuan, the profit from it is not much.
In the past, there were many factories, and in order to make brands, they had to build a flagship store in the most prosperous pedestrian street in various places.
The income can't keep up with the rent of the store at all, and they are basically making money at a loss.
It's not as simple and affordable as OEM, and although the profit is relatively thin, there are few things you need to worry about. "Yan Dabang doesn't think it's a good idea to be a brand.
Who doesn't know that having a brand is having an intangible asset.
With the added value of the brand, the selling price of the product is no longer determined by the cost.
But the brand is not something that anyone can do if they want to, and they can do it.
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Note 1:
OEM: Original Equipment Manufacturer, a kind of OEM. Brand, design, and channels are all in a production mode of the client.
The goods produced by the OEM will be bought out at the land price and then directly affixed with the trademark of the consignor.
Out of the production process, the other parts have nothing to do with the foundry. The most famous OEM product nowadays is probably the Apple phone.
(Note 2)
ODM: Original Design Manufacturer, another mode of OEM. The contractor has the design and technical capabilities to produce in accordance with the terms of the contractor's contract.
The ODM manufacturer has independent intellectual property rights, and the client must buy out the design if the client does not want the ODM products to appear in a third party.
To put it simply, ODM is slightly more technical than OEM.