After the Memorial Day holiday, although the next few weekends are not like the huge investment of top commercial productions in May, many second-tier commercial productions are released together, hoping to become the big dark horse with small and big in the crowded summer file.

On the first weekend of June, "Harry Potter and the Prisoner of Azkaban" reigned supreme, and second-tier producers wouldn't be foolish enough to run to the little wizards.

Therefore, starting from the second weekend, second-tier commercial producers have rushed to seize the market and audiences almost like crazy.

"Wedding Guest", which was invested and produced by Shahai Entertainment and distributed by Embassy Pictures, was selected to be released this weekend.

The comedy is a project attracted by Ronan's good reputation, with a production budget of only $30 million, and the second male lead in the crew is Bradley Cooper, who will be a big hit in the future.

It is because of Bradley-Cooper's relationship that Shahai Entertainment, under the impetus of Ronan, has completed the script of "The Hangover" and the related copyright registration.

Comedy has always had a market in North America, and it is also a genre that often appears in small and large.

However, the $30 million production cost of "The Wedding Guest" will naturally not be as intimidating as "Harry Potter and the Prisoner of Azkaban" for other films.

And on this weekend, the most popular and cost-effective one is not "Wedding Aoke".

Walt Disney has released one of the biggest films of the year, with a public production cost of $110 million, and "Around the World in 80 Days," starring Steve Coogan and Jack Chen, also chose this weekend.

The heavyweight IP "Garfield" was adapted into a live-action film by Twentieth Century Fox with an investment of up to $50 million.

In addition, Universal Pictures and old partner Vin Diesel hooked up again and launched the atypical sci-fi film "Star Saga 2" together, which is also said to cost $30 million to produce.

"Eighty Days Around Earth", "Wedding Guests", "Star Saga 2" and "Garfield" make up the first group of films to be released on the second weekend of June.

The next weekend, second-tier productions are also in full swing, Paramount Pictures' "Dodgeball Madness", DreamWorks' "Happiness Terminal", New Line Pictures' "The Notebook", Fox Searchlight's "Napoleon the Big Man" and so on.

Later, there are medium-sized films such as "Miss Good White", "Spy Network Ecstasy", "Copy the Wife", "Princess Diary 2", "Love Returns to New Jersey" and other medium-sized films will be released.

In the absence of top-tier commercial productions, the North American film market in mid-June looked extremely chaotic, with multiple films with production costs of more than $25 million and less than $100 million being strangled like a meat grinder in just a few short weekends.

This will continue until the end of June, as Spider-Man 2 will be released simultaneously worldwide the weekend before the Independence Day holiday, ending the chaotic competition among many mid-sized films.

Normally, there are no top blockbuster productions released for three weekends in a row, and the demand for summer is here, and there will be at least one or two box office hits among the many medium-sized films.

Who will be the winner?

Vin Diesel's bald head is very confident, and when interviewed by the media, he said directly: "Star Legends 2" is a science fiction film, as well as an adventure film, fantasy film and horror film! The character I played, the depth of the character is extremely rare in similar films, I believe in the charm of the character of the actor Rydick, this guy is very cool, he does not follow the rules, he is a character who can attract the audience, which will bring success to the film!"

Through the media, Vin Diesel showed his super confidence as always: "Among the films released this week, the investment of "Star Saga 2" is not the highest, but the box office must be the best, because the actor is Riddick!"

The bald head in the past does have the capital of self-confidence, and now it is also a role in Hollywood, and now he is also a male star with a certain appeal in the second line.

The promotion of "Garfield" is on track, and as an animated character whose fame has already spread all over the world, it really doesn't need too many novel publicity methods.

Among the movies released this weekend, "Around the World in Eighty Days", the largest investment, is very low-key, and the publicity is neither intensively bombarded nor novel, and industry professionals like Ronan basically do not need special analysis, and it can be seen that Walt Disney's investment in the promotion and distribution resources of this film is quite limited.

The production cost of the film is here, but the investment in publicity and distribution is limited, and there is only one possibility - Walt Disney is very optimistic about the market prospects of "Around the World in 80 Days".

This is the third time that the eponymous film has been brought to the screen after 1956 and 1983.

Unlike the previous two films, the male lead in this newly modified "Around the World in Eighty Days" is actually Jack Chen, and his drama score far exceeds Steve Coogan.

Two consecutive "Rush Hour" box office hits, even if Jack Chen is only the second male lead, it has faintly reached the threshold of the 20 million club.

This "Eighty Days Around the Earth" also made Jack Chen's salary cross the $20 million mark in one fell swoop and officially became a member of the $20 million club in Hollywood.

In order to invite Jack Chen, Walt Disney and its partners even signed a stepped box office sharing clause with Jack Chen in addition to the $20 million salary.

The exact proportion of the share is not something that Ronan can understand.

On the commercial side alone, Jack Chan has reached the highest level of Oriental film practitioners in Hollywood.

If Around the World in Eighty Days is a success, Jack Chan may even become a legend.

The mythical and fable version of the adventure story, the intertwining of the difficult stacked with the fun, the pleasing oriental kung fu, and the performance of the lone hero, it looks full of selling points.

But before the film was released, Walt Disney shrank down first in terms of publicity and distribution.

Compared with these three competitors in the same schedule, "Wedding Guest" launched by Embassy Pictures seriously lacks selling points, there are no big-name stars, no well-known directors, and because of the relationship between the two, the crew cannot concoct eye-catching gossip news.

is not a well-known figure, and no one pays attention to the gossip scandal concocted.

However, under the subtle influence of Ronan for many years, Embassy Pictures dared to make a move in publicity, and after earning Ronan's tacit permission, it did not hesitate to push its own boss to the forefront of film promotion.

From the beginning of the pre-screening promotion, "Wedding Proud" played the golden sign of "Ronan Anderson Production".

Inside Hollywood, Ronan is also recognized as a gold-medal producer.

Like Jerry Bruckheimer, fame in this area has gradually affected the audience.

As the release of the film gets closer and closer, the related publicity and hype are also gaining momentum.

"Premiere" magazine, which is very influential among fans, uses Ronan as the cover character of the latest issue.

"Hollywood Ace Producer – Ronan Anderson!"

On the cover, below the picture of Ronan standing with his chest crossed, is such a line of unusually striking text.

This will not cause any controversy, and Premiere magazine has also attached an article to the cover character of Ronan on the inside page.

Ronan Anderson is one of Hollywood's top producers, a young man who attended the University of Southern California Film School because his family accidentally took over his father, Anderson Sr.'s film production company, Shahai Entertainment, and developed Shahai Entertainment from a small company that could only shoot videotapes to the relativistic entertainment group it is today. ”

"The films he makes are almost all popular films, and in the summer file, he can conquer the city and make great achievements in any schedule. ”

"The producer's responsibility is to choose a good theme, bring in money, find a good director, the right actors, and then the director will complete the film. ”

Ronan is a producer of commercial blockbusters, and his films are almost always blockbusters, and "The Wedding Guest" will be one of them. ”

At the same time, the propaganda department of Embassy Pictures is also firing on the Internet.

"Hollywood's Myth of Dotting Gold – Ronan Anderson's Culminating Achievement!"

"Since Hollywood established the producer system in 1931, with its fine division of labor, producer dictatorship and star system, it has quickly created batches of box office myths created on the Hollywood commercial assembly line. ”

"As one of the outstanding representatives of contemporary Hollywood producers, Ronan Anderson has produced and produced many commercial films that have achieved great box office success, and enjoys a high reputation and influence in Hollywood, such as "Spy" and "Pirates of the Caribbean" have achieved great commercial success. ”

"These box office hits not only made Ronan Anderson a huge commercial fortune, but also established him at the top of Hollywood, and now the top producer is back with his new film 'The Wedding Guest'......"

Ronan never wanted to be a rich man hiding behind the scenes, and the industry he was engaged in and the social environment in North America, as well as the degree of media development, also determined that this was impossible.

When the time comes, Ronan doesn't mind letting the company push itself to the present day, using his influence to promote its films as well.

Compared to Steve Jobs, he is actually far behind in this regard.

In order to promote "Wedding Aoke", which lacks publicity points, the advertorials and advertisements codenamed "Ronan" launched by Embassy Pictures are endless.

"What's the first thing that comes to mind when you think of Ronan Anderson's name?"

"The media often uses the rhetoric to describe him as a 'gold producer' and 'ace creator', and the "Pirates of the Caribbean" series, "Spy" series, "Human Eradication Project" series, "Death is Coming" series, "Fatal Bend" series, "Tales of the Night" series, "Resident Evil" series and other masterpieces that are familiar to a large number of audiences, as well as the upcoming "Wedding Hero", and Hollywood's youngest billionaire?"

"There's no doubt that Ronan Anderson is already a Hollywood winner in life......"