In the office of the Relativity Building, Ronan and Kevin Feige are discussing Marvel Entertainment's movie plans.

After Avi Aradd's tenure ended, Ike Palmt, who had previously served as chief creative officer and chief operating officer, took over as CEO of Marvel Entertainment, achieving a smooth transition of power.

In the new Marvel management power structure, Kevin Feige, who serves as president, is in charge of Marvel's film and television production business.

Kevin Feige first reported to Ronan on the progress of Marvel movies at this stage: ""Hulk" held three internal test screenings, director Joss Whedon made a few appropriate modifications based on various suggestions, and in the final internal test screening of the film, the overall score was 9 points, because the failure of the previous "Hulk" has been short, the market response of this one cannot be compared to "Iron Man". ”

Ronan said: "Judging from the market response, Iron Man will become the most popular superhero among the Avengers. ”

In fact, his purpose is very clear, as long as "Hulk" can recover its investment through online and offline operations.

The independent films of these superheroes are more about paving the way for the future.

But then again, Joss Wheddon's "Hulk" has a good response to the test screening overall, and there is a good chance of achieving a good theatrical box office.

Kevin Feige continued: "Jon Favreau has already started preparations for Iron Man 2, and while he is very interested in directing Captain America, it is too late in terms of time. ”

Ronan thought for a moment and said, "Do you remember the Russo brothers I told you to keep an eye on? ”

In the past two years, Relativity Entertainment has maintained its attention to the Russo Brothers, who have grown rapidly, and have filmed two American dramas as a director and screenwriter, and have accumulated a lot of work experience.

Kevin Feige nodded, "I'll get people to get in touch with them as soon as possible." He turned to say: "The post-production of "Thor" has reached the second half stage, and all the production will definitely be completed before October, and the release of the holiday file will not be delayed." ”

"Hulk, Thor, Iron Man 2 and Captain America ......," Ronan whispered, "and then there's The Avengers." ”

Kevin Feige asked, "Have you considered a director?"

Ronan said directly: "Kevin, what do you think of Joss Whedon?"

"Hmm......" Kevin Feige thought about it for a moment and said, "It's not bad, it can be used as a director candidate." ”

Ronan said: "The Avengers Project is directly responsible for you, you think about it comprehensively, my opinion is to give preference to directors who have directed Marvel superhero movies, they are familiar with the series after all." ”

Kevin Feige has a heavy responsibility on his shoulders and is also very cautious: "I understand. He mentioned the key point: "...... budget"

"Rest assured, budget is not an issue, and the Pacific Investment Foundation is ready to provide Marvel Entertainment with ample production funding," Ronan said. ”

In fact, in the early stage of the Marvel Avengers plan, a large amount of money is also needed to be invested in order to get rich returns in the future.

Once this series really generated huge profits, it also started with "The Avengers".

Ronan reminded, "Kevin, while preparing for The Avengers, you also need to consider Phase 2. ”

Kevin Feige responded, "I'll make a detailed plan and submit it to you when I'm done." Ronan had some discussion with him about this, and Kevin Feige reminded that "the rights to Scarlet Witch are still in the hands of Twentieth Century Fox. ”

Scarlet Witch is part of the huge "X-Men" copyright, the setting in the comics is Magneto's daughter, and the "X-Men" film and television rights sold by Marvel Comics naturally include this female mutant.

Once Walt Disney and Twentieth Century Fox reached an agreement that Scarlet Witch and Silver Fast were used separately, so in Marvel's series of movies, the name of Scarlet Witch has never been mentioned, and it has always been Wanda.

With today's relationship between Relativity Entertainment and Twentieth Century Fox, it is unlikely that such an agreement will be reached.

But Ronan is much more ambitious, far more than Walt Disney at the same time.

Ronan thought for a while, but still said: "Don't rush the copyright matter, I will find a way to solve it, you make one more record, even if there is no Scarlet Witch, it will not affect the second phase of the plan." ”

"Okay. Kevin Feige said: "It's not a core key player either. ”

"Iron Man" was a box office hit, not only Tony Stark became an instant hit, but Black Widow also attracted much attention and became a star character, and the future will inevitably be the core of the female character in the Avengers project.

This core position is likely to continue for quite some time.

Even, Marvel Entertainment is already planning an independent film of "Black Widow".

This is determined by the market response.

But Ronan and Kevin Feige were equally cautious about it, with the first two female superhero films, Catwoman and Erica, both failing miserably.

If you ask companies in the industry whether female characters can carry a big-budget superhero movie on their own, almost all the answers are no.

Ronan couldn't help but think of Wonder Woman next door, as one of the three giants of justice, the first female superhero in history, Wonder Woman is more well-known, and never forgets the banner of women's rights, if it is adapted into a movie, it seems that the chance of success is greater.

The Justice Triumvirate is the core of DC Comics, and the copyright is something to think about......

However, thinking of "The Dark Knight", Ronan felt that when Warner Bros. and DC Comics came to talk to him about the sequel rights after the film was released, he might be able to give it a try.

Anyway, even if it fails, there will be nothing to lose.

If you succeed, you'll make a lot of money.

It seems that Long-legged Woman is about to cooperate with Relativity Entertainment, and she has already participated in the initial screening audition for "The Hunger Games" and successfully entered the second round.

For Wonder Woman, the biggest flaw of that Israeli star is that her breasts are too small.

"The Dark Knight" and the follow-up copyright and investment issues, Ronan is not in a hurry, the project has progressed to the present, and the anxious are Warner Bros., the deceased Heath Ledger and the clown who was made into the last character in his life by Warner Bros., only need the movie to be released to be a god, and even the film will be a god.

At that time, the box office of the film will be hot, and all kinds of income will skyrocket, and Warner Bros. will automatically come to the door to discuss the investment of "The Dark Knight Rises" without Ronan's reminder.

In fact, Warner Bros. and DC Comics have not been in contact with Shahai Entertainment recently, and George Clint has been pushing back according to Ronan's request.

Time, in the interest of Relativity Entertainment, will also push Warner Bros. to make up his mind.

Warner Bros. and DC Comics' superhero movie plans are also steadily advancing, "Green Lantern" has already begun preparations, Ronan's latest news, Warner Bros. also learned from Twentieth Century Fox to dig into the corner of Relativity Entertainment, and invited Blake Lively, the queen of S, of "Gossip Girl", to sign to play the heroine of "Green Lantern".

Blake Lively's deal with Relativity Entertainment is only a TV series contract, and there are no restrictions on appearing in other movies.

In terms of the leading actor, Ronan also made people inquire, and among the many shortlists, there is an actor named Ryan Reynolds.

It wasn't until near the end of the day that Kevin Feige said goodbye and left.

Ronan took care of some of the paperwork and didn't go back to the Future World Manor after work, and went straight to Jessica Felton's residence.

In recent times, he has been staying here at night.

Climbing the peak is addictive, the high altitude and the beautiful scenery make people linger.

In the face of two directors and screenwriters whose past resumes are almost blank, Shahai Entertainment occupies an absolute dominant position, and the speed of copyright negotiations is very fast.

The young female screenwriter Cady Debord was the first to sign the contract and sold all the rights to the script to Shahai Entertainment for $22,500.

The official name of this project is "Spicy Hand Police Flower".

The project will be in charge of Jessica Felton after she completes "Fast and Furious 4", with a preliminary estimate of the production cost of $30 million.

Subsequently, Tom Hicks also officially signed with Shahai Entertainment to sell the script to Shahai Entertainment for a symbolic price of $1 in exchange for more power in production.

At Ronan's beheaving, Shahai Entertainment also directly appointed Tom Hicks as the director and producer of "Human Centipede".

The production budget for this project was only $250,000, and due to the particularity of the subject matter and content, Ronan did not want the company to be directly involved, and while doing a good job of financial supervision, he simply let Tom Hicks play to his heart's content.

In the words of Tom Hicks, he wants to use "Human Centipede" to explore the source of fear buried in the deepest layers of human nature in a biological and anatomical way, creating a horror that exceeds human expectations.

Anyway, it's only $250,000, and Ronan is tossed by Tom Hicks, as long as the film is perverted enough, with the ability to operate offline with relativity, it is not a problem to recover the investment at all.

Perverted movies, there is no shortage of audiences in the United States.

A new weekend has arrived, and "Hairspray", which has entered its second week of screening, has lost its top spot at the box office.

Warner Bros. produced and distributed "New Teenage Mutant Ninja Turtles," which opened in North America this weekend, squeezed "Hairspray" off the top spot at the North American box office.

The $24.25 million in the first weekend of the comic book adaptation in North America is quite good compared to the $34 million production investment.

However, "Hairspray", which slipped to the second place in the box office list, had a very solid box office trend in North America, with the box office only dropping by 45 percent the next weekend compared with the first weekend, and another $19.08 million in the second weekend of its release.

Ten days after its release in North America, the North American box office of "Hairspray" totaled 64.56 million US dollars, and the final North American box office will inevitably exceed 100 million.

It is precisely such a movie or drama project that sells well online and continues to make profits through various offline channels and businesses, which constitute the huge operating income of Relativity Entertainment.

The success of this film also proves that the revival of Hollywood musical and dance films has not yet come to an end.