Three days later, Ronan received a call from Robert Lee in Los Angeles that Lauren Weisberg had agreed to work with Relativity Entertainment, and the two sides officially began cooperation negotiations.

As soon as the contract is signed, "The Demon Wears Prada" will begin preliminary planning.

The heroine is definitely still Anne Hathaway.

In every way, Ronan was happy with Anne Hathaway.

Youthful and beautiful, elegant temperament, sexy figure, dedicated service, and no messy troubles.

Although she is a little bit of a princess, she can't be more demanding.

After all, this is not looking for a girlfriend, and he can't have too high requirements for a temporary partner.

In terms of supporting actress, the former actor was Meryl Streep.

The actress, who was considered by many at that time to be a model of stardom, had impeccable acting skills, character and moral qualities.

After the Harvey Weinstein affair was exposed, it was not difficult for anyone who knew a little about Hollywood to guess that the relationship between Meryl Streep and Harvey Weinstein would not be as simple as it seemed.

Besides, things like Meryl Streep's derailment and car shocks are not uncommon.

But in Hollywood, character and moral literacy have basically nothing to do with acting and commercial value, and these will not bother Ronan to invite Meryl Streep.

As a qualified film investor, the primary consideration when choosing directors and actors is never related to moral quality.

Besides, Ronan doesn't have this kind of psychological cleanliness, strictly speaking, he and Harvey Weinstein can be regarded as all the way, but what makes him stronger than Harvey Weinstein is that he pays great attention to the professionalism of producers and investors.

The biggest problem in this film is probably Anna Wintour.

vaguely remembers that when "The Devil Wears Prada" was preparing for filming, because Anna Wintour was in the way, luxury brands refused to cooperate with the crew.

But when the movie premiered, Anna Wintour not only appeared at the premiere, but also rubbed the popularity of the movie in various ways.

From this point of view, Ronan felt that he could communicate with Anna Wintour in advance, and maybe the two sides could reach an agreement.

Aside from being workaholic and demanding, the movie doesn't have much to do with Black Anna Wintour.

These two points are not a problem at all for career-oriented strong women.

Unlike other films, "The Devil Wears Prada" can be built into a collection of luxury, fashion and trendy cutting-edge goods, and if it works well, it is not impossible to attract sponsorship from many big names.

Not to mention anything else, if someone can sponsor just clothing, handbags, cosmetics and mobile phones, etc., the crew can save a lot of money on the production budget.

And comedies like this about fashion and the workplace won't lack an audience.

It is no exaggeration to say that "The Devil Wears Prada" can be made into a movie suitable for working people.

Among them, the topics that white-collar workers are concerned about, such as: choosing a job for the first time, workplace struggle, career and family, personal image improvement, and even weight loss can be found in the film.

Every young person and every female audience will be able to find their own shadow in the film and find the shadow of their boss, which may be able to resonate strongly with people in the fashion industry and young female white-collar workers.

In this way, the script has to work the arrangement, and these elements are integrated into the same movie, which can become confusing and lengthy if you don't get it right.

Ronan is not good at women's themes, and he doesn't know much about the fashion industry, so the screenwriter must find someone else.

For some reason, he immediately thought of Lindsay Beal's name.

"Summer of Jeans" proves that Lindsay Beale has done a pretty good job of adapting female themes, and she is also good at female themes.

However, Lindsay Beal is working on a script about senior reinforcements, and even the first draft is not yet complete.

Ronan is not in a hurry, as long as the copyright is in his hands, he can operate patiently.

The publicity after the release of "Summer of Jeans" continues, and the impact and profitability generated by this film are far worse than last month's "Spy 2".

According to the data from various sources, Embassy Pictures has made certain estimates internally, and the North American box office of "Summer of Jeans" is about $45 million, and the global box office is difficult to exceed $80 million.

For a film with a total investment of around $20 million, this is still a very good box office result.

Who can't expect every film with a relatively low investment to be a box office hit like "Blair the Witch".

At the same time, the focus of Embassy Pictures' publicity has shifted to "Pirates of the Caribbean: The Curse of the Black Pearl".

The film is the highest-investment film in the history of Relativity Entertainment, and the final production cost of $140 million is enough to make it one of Hollywood's top first-tier productions.

In addition, Embassy Entertainment spent $100 million to promote "Pirates of the Caribbean", starting from the patch advertisement of "Spy Shadow 2" in May, the final pre-release publicity war of "Pirates of the Caribbean" has actually begun.

Hard broadcasting, soft publicity, TV preview, Internet hype...... With the abundant financial support of Embassy Pictures, the publicity and promotion of the crew has almost reached the extreme.

Since the end of May, the main creators of the crew have not only flown around major cities in North America to catch up with announcements, but also traveled to several major overseas markets.

Even, at Ronan's request, Johnny Depp and Christian Bale went specifically to the other side of the Pacific Ocean for a spin.

The other side of the Pacific has confirmed that "Pirates of the Caribbean" will be introduced, but unfortunately the film market there has not yet exploded, and the crew that can do the event is also limited.

The premiere time over there is also in July, and there is no such thing as a domestic protection month in this era.

In fact, the official has never officially acknowledged or even mentioned the domestic protection month in the film market, but everyone knows that this protection measure, which is not clearly specified, really exists.

The focus of publicity and promotion is still North America, newspapers, magazines, radio and television stations, cinemas, train stations, and even shopping malls and shops on the street, wherever there is a dense flow of people, you can see all kinds of materials related to the promotion of "Pirates of the Caribbean".

By the time late June arrived, Embassy Pictures had poured nearly $70 million into the global promotion of "Pirates of the Caribbean."

This is an era when commercial films need crazy investment, and spending money to promote movies can generate returns.

No publicity, no movie.

Movie promotion and distribution are no different from daily product promotion, and the money is laid out on the channel.

Regular promotional releases, critic features, stills, pilot posters, ultimate posters, pilot trailers, final trailers, production specials, viral videos, and more, the promotional material about Pirates of the Caribbean has not stopped.

Pirates of the Caribbean has entered its most intensive promotion period.

Every day, four or five press releases are published in first-line newspapers and websites, and interviews with key people are carried out through fashion magazines and professional journals, and whether these articles are to be seen by the public, whether they are headlines or focus pictures, depends on the cost of smashing out.

Although television continues to decline, many popular shows have locked in a loyal audience, and "Pirates of the Caribbean" commercials are also attached to these high-rated programs to promote.

Then there is the Internet water army, the Internet Propaganda Department of Embassy Pictures has almost intensively bombed major film forums and other high-traffic websites, and constantly builds momentum on professional film websites such as IMDB to increase the popularity of movies.

In short, where there is traffic, where there is a more dense flow of people, you can see the promotion of "Pirates of the Caribbean".

The promotion of the movie is not much different from the promotion of the product, the purpose is the same: how to let more people know.

Marketing is more of a means to help a good product reach more target audiences, and even by influencing the target audience, thus arousing the interest of the masses.

In this current situation where there are many films in the hot schedule of the film market and the screening cycle in theaters is generally short, the importance of film publicity is becoming more and more obvious.

The publicity and distribution work can not only affect the size of the first audience and the box office of the first weekend, but also indirectly determine how long the film can stay on the screen, and even affect the success or failure of the film to some extent.

When Ronan checked the relevant news on the Internet, he also found an article called "The Unreliable Pirate Survival Guide" on the blog of a certain Hollywood superstar, and called the people from the embassy film industry to ask them to get the copyright from the superstar, so that the "Unreliable Pirate Survival Guide" would be appropriately modified and used as a promotional advertorial for "Pirates of the Caribbean".

The promotion of "Pirates of the Caribbean" is in full swing, and Embassy Pictures has prepared a total of 5,500 copies of the film according to Ronan's request.

Although many people have considerable doubts about the success of the film, Ronan has no doubt that the film will be successful after seeing the final editing rights done by Jessica Filton herself.

However, in late June, the most hyped film was not "Pirates of the Caribbean", but "The Hulk", a Marvel superhero superhero supergiant produced and distributed by Universal Pictures and directed by Ang Lee.

Hulk's hot comic book popularity, in various data surveys, so many Marvel superheroes, second only to Spider-Man.

In Marvel Comics' own words, the Hulk is a superhero, but he is also a monster and the most complex superhero.

There is no doubt that Ang Lee is extremely good at shooting complex films, even simple subjects, can be quite complex.

In the Universal Pictures pitch, Ang Lee has created a unique and unpredictable protagonist who needs to find himself.

In some ways, it's similar to Christopher Nolan's Batman.

But Christopher Nolan has positioned himself as a commercial director from the very beginning, and has also actively absorbed the positive elements from the films of his idol, the famous Michael Bay.

Ang Lee's business attributes are not strong.