In the morning, the sun had just crept up over the buildings in Burbank, and the newsstand owner set up the newly arrived newspapers and waited for customers to come to the door.

A copy of the Los Angeles Times. ”

A somewhat familiar voice sounded, and the boss looked up, accepted the money, handed over the newspaper, and greeted him familiarly: "Good morning, Mr. Anderson." ”

"Good morning. ”

The young man responded politely, and then entered the office building.

"It's unbelievable that this guy didn't jump off the building!" A fat middle-aged woman walked out of the newsstand, looked at the entrance of the office building, and said, "I thought he was bankrupt." ”

The newsstand owner frowned and reminded, "Lisa, don't talk nonsense. ”

The fat woman closed her mouth, took a newspaper in her hand as if she were angry, and sat down on a chair, which immediately creaked, as if it could not bear the weight of life.

"Look! look!" the fat woman suddenly cried out again: "It's crazy!"

The boss didn't look back, and asked casually, "What's wrong?"

The fat woman said in surprise: "Just that guy just now, little Anderson, he actually made another film, which will be released in late October!"

The boss was also quite curious, picked up the same newspaper, flipped through the entertainment page, and found a related news report on the second page, which can also be said to be an advertisement, and read it.

"If he doesn't jump off the building, he won't give up. The fat woman put down the newspaper and looked up at the office building behind her: "Maybe I'll jump from here one day, right?"

The boss didn't speak, but he shook his head, old Anderson is a good person, but it's a pity that his son is not angry.

When Ronan came to the company, he immediately called a meeting of his three major cadres to ask about the latest situation: "Robert, you went to Lionsgate yesterday, are they sure about the distribution strategy?"

Robert immediately replied: "After signing the distribution contract, Lionsgate held two media fan test screenings, and the word of mouth was mixed, but the overall response was okay, and they will hold an internal meeting today to determine the distribution strategy of The Human Eradication Project." ”

Ronan advised, "You keep in touch with Lionsgate. He then asked George Clint, "What about the propaganda scale assessment?"

"It's just advertised in some second-tier media. George Clint said of what he learned: "The real effort was not until a week before the film's release. ”

Ronan nodded lightly and said, "This year's Halloween is the weekend, and I have agreed with Lionsgate that the film will be released a week earlier. ”

Halloween is the traditional horror film schedule in North America, and most people who walk into theaters during this time period will choose horror movies.

Robert interjected: "The two weekends leading up to Halloween were crowded with too many horror films, and the biggest producer was Halloween 7 starring Jamie Lee Curtis. ”

"The Screaming Queen is back. Ronan said: "This is the most friendly schedule for horror films. ”

He thought for a moment and then said, "I communicated with James yesterday that he would revise the film as quickly as possible, and Killing Day would be changed from March 22 to Halloween. ”

This is not surprising to everyone, the film must meet the needs of the schedule.

Ronan asked George again, "What about outdoor hard advertising?"

George replied, "Lionsgate is actively reaching out to the Black community and some of the minority-populated neighborhoods with advertising space that is expected to run on a large scale two weeks before release. ”

Ronan took two steps around the office and said, "George, can you get in touch with the critics?"

"Yes. George Clint is well-connected in the media industry, and he guessed Ronan's intentions, reminding: "It's hard for first-line film critics to buy, the price is very high, and some of them can't be bought even if they have money." ”

Ronan said directly: "You try to contact as many second- and third-tier film critics as possible, and the asking price can't be too exaggerated, and give as much praise as possible." ”

In the era when traditional media has not declined, the influence of film critics is still very large.

George nodded, "I understand." ”

Ronan turned to Mary and said, "The remaining $11 million in the account is all counted in this regard. ”

Mary asked, "PR costs?"

"Yes. Ronan looked at her and said, "Count it into the PR fee." ”

The $11 million raised basically became a very normal crew expense on the books.

Overseas investors' money is cool to use.

The brief meeting ended quickly, and Ronan specifically checked the information of the past Halloween schedule, in the past five years, the average theatrical screening cycle of horror films released during Halloween is three weeks, even if it costs tens of millions of dollars, the screening time is only about seven or eight weeks.

For example, "Halloween 6" was offline in less than five weeks.

It is a common phenomenon that horror movies have a short life cycle in theaters.

It is not difficult for Ronan to come to a conclusion that if the box office of "Human Eradication Project" does not explode in the first two weeks, it will inevitably fall into the ranks of losers.

Just like many Americans eat turkey during Thanksgiving, fans also watch horror movies during Halloween, and when Halloween passes, the enthusiasm will fade significantly.

There's a saying: orgasms come and go quickly.

There was a knock on the door, and Robert walked in, with a smile on his face, and said: "I just got news from Lionsgate that Lionsgate has a comprehensive rating of B for "Human Eradication Project" in two auditions, and has decided to release it on a large scale, and it is expected that the scale of the first week of release will not be less than 1,000 theaters. ”

"Good!" Ronan unconsciously clenched his fists: "Great!"

The number of theaters will directly determine the box office.

Although there are still four grades before B, horror films with an internal comprehensive rating of B are already rare, and it is inevitable to get such treatment.

Lionsgate signed the film, of course, wanting to get the most out of it.

With the distribution contracts that are now in use in Hollywood, the risk of the distribution company is actually very small.

Ronan looked at the poster of the human head wearing a gloomy mask on the wall of his office, and the "Human Eradication Project" was nearing success.

Half an hour later, he received a call from Gray Enrique that Lionsgate had no other films to release for the time being, and was relatively optimistic about the film internally, and would fight for as many screens and schedules as possible.

Of course, Lionsgate has a gap with the established companies, and the final number of premiere theaters is around 1,850, while the premiere theaters of Dimen Pictures' "Halloween 7" are as high as nearly 2,700.

Ronan doesn't want this film to be a super hit like it once was, as long as it is successful at the box office, it can be satisfied.

Today, neither the number of screens nor the ticket price can be compared with after 2010.

In early October, the first official trailer for "Human Eradication" was released, and Lionsgate also ramped up its advertising efforts.

They adopted Ronan's suggestion to tilt resources appropriately towards black communities and minority areas, based on appropriate advertising.

Huge posters of the film can be seen at bus stops, subway entrances and exits, and outdoor billboards near many ethnic minority communities.

Compared to those popular locations, these placements are much cheaper.

New York, Queens.

Owen and Bill finished playing and rode their bikes back, sweating all over their black skin, even in the cooler season.

Before entering a neighborhood, they passed a large convenience store with a large billboard on it, and Owen glanced at it and couldn't help but stop.

"What's wrong?" asked Bill.

Owen pointed to the billboard: "There's a new movie commercial." ”

Bill turned his head to see that the ad was clearly a movie poster, and there were two in total, one was a masked human face, which was eerie and terrifying, and the other was a character poster, with seven people standing side by side.

The most conspicuous of these are blonde white and a black man......

"The Human Eradication Plan?" muttered Bill.

Owen said, "It's almost Halloween, let's go to the movies on the weekend, shall we?"

"Hmm. Bill nodded and pointed to the poster: "This film looks quite scary, as if the black man is the second protagonist." ”

Owen looked at the poster carefully and said, "Just watch this one, I hate a film where the important characters are all white." ”

Bill nodded, "Me too." There are not only white people in the United States, but without us blacks, where would there be the United States now?"

The two got on their bicycles, talked and walked, and soon disappeared into the building room of the community.

Huge movie posters hung near the black community, drawing the attention of black people in the past.