"Hello, Mr. Anderson. ”

In the reception room of the Relativity Building, a bald man wearing gold-rimmed glasses shook Ronan's hand warmly: "It's a great honor to meet you. ”

Ronan smiled and said, "Hello, Verratti, I've heard Bob talk about you. ”

The man, Verratti, was Robert Iger's colleague at Disney and currently serves as president of the Disneyland Company.

According to Robert Iger, Verratti belongs to the staunch Michael Eisner faction.

Sure enough, Verratti then said, "Mr. Anderson, I brought greetings from Mr. Michael Eisner. ”

Ronan remained silent, maintaining a polite smile, and said, "I have had several dealings with Mr. Eisner, and I am very impressed, he is a management expert with a practical spirit. ”

Verratti said politely: "Mr. Eisner also admires Mr. Anderson very much. ”

How could Ronan believe that? He did have a relationship with Michael Eisner, but it wasn't particularly pleasant.

For example, Michael Eisner once criticized Captain Jack Sparrow played by Johnny Depp.

Of course, there are no sharp contradictions between the two sides.

In the past two years, Walt Disney has been unstable internally, and Michael Eisner's energy has mainly focused on Roy Disney.

Ronan was a little curious about Verratti's intentions, but he was not in a hurry, and said: "Mr. Eisner single-handedly developed Disney from a single studio to today's entertainment media group, which is very remarkable, if it weren't for him, Disney would have been swallowed up long ago." ”

Verratti said: "Mr. Eisner believes that if Disney wants to grow rapidly at this stage, it must partner with a dynamic company like Relativity Entertainment. ”

"It is an honor for Relativity Entertainment to partner with Disney. Ronan deliberately lowered his posture a little bit, because he did have ideas about Disney, and Verratti came this time, which can be said to be both an internal motivation for Disney and an external reason, Robert Iger had done a lot of work on both Michael Eisner and Roy Disney before. He also said: "Strong alliance and win-win development have always been the concept of Relativity Entertainment. ”

Robert Iger has been at Disney for many years, and there are some conveniences that Ronan does not have, and now Verratti has come to the door, and Robert Iger's work has achieved remarkable results, and Ronan naturally can't hold back.

Verratti is also well aware that these words are beautifully spoken, but it is ultimately the interests that determine the relationship between businesses.

"That's right. Verratti said with a smile: "Mr. Anderson, I haven't congratulated you on the box office success of Pirates of the Caribbean 2: Soul Coffin, which has set new North American box office records one after another, and the overseas box office is also very good. ”

Ronan said politely: "Thank you, the main thing is that the audience likes it." ”

"Pirates of the Caribbean 2" was released simultaneously around the world, the first "The Curse of the Black Pearl" was a global success, and Johnny Depp created a heartthrob character like Captain Jack Sparrow, and when the second part was released, the overseas market also responded enthusiastically.

Embassy Pictures has made ample preparations for publicity and distribution, and the total budget for the second film with the production tape is as high as 300 million US dollars.

Sufficient investment has also brought high returns.

In addition to North America, "Pirates of the Caribbean 2" was released simultaneously in nearly 50 countries and regions at the same time, and Captain Jack Sparrow was endlessly charming, and the overseas box office reached more than $250 million in its opening weekend.

It also set a record for the highest global weekend box office for a single film on record.

Verratti then said: "Yes, the audience loves this movie so much. Mr. Eisner also made a point of explanation, and asked me to convey his apologies, that his original remarks were too reckless. ”

Ronan seemed very generous, waved his hand, and said, "It's okay. To be honest, when Johnny Depp's look first came out, it also scared me. ”

At this, he couldn't help but laugh, and Verratti laughed as well.

It seems that all the unhappiness before has disappeared in laughter.

Verratti complimented: "The "Pirates of the Caribbean" series has all the elements of success in Hollywood commercial films, beautiful women, hot scenes, compact stories, and brilliant special effects. ”

Ronan nodded first, and then said: "In fact, the most successful part of the film is not the box office, but the global influence, which has laid a solid foundation for the operation of the market outside the theater chain." ”

Hearing Ronan's deliberate words, Verratti's heart moved, and he asked tentatively: "Mr. Anderson, I don't know how much the first part of "Pirates of the Caribbean" earns offline?"

"Sorry, this is a trade secret of the company. Ronan immediately put on a heartfelt gesture: "I'm an old friend with Disney, and I can generally reveal a little." It has been two years since the first part was released, and the offline profit is about six times that of the online profit. ”

He shrugged: "Speaking of which, it's also a pity, the peripheral channels of Relativity Entertainment are still not perfect enough, otherwise there will be more profits." ”

Verratti felt the timing was right and said, "Mr. Anderson, have you ever considered working with Disney on the Pirates of the Caribbean franchise?"

Ronan immediately showed a wary look: "How to cooperate with Disney?"

Seeing the obvious vigilance on Ronan's face, Verratti also knew that Relativity Entertainment would never easily cooperate with others and let others share the profits of the Pirates of the Caribbean series.

The same goes for any film company.

Verratti didn't want to cause the other party to form a preconceived opinion because of inappropriate words, and said patiently: "Please don't get me wrong, Disney's proposal will not harm any revenue from Relativity Entertainment, but will help Relativity Entertainment further expand the offline channels of "Pirates of the Caribbean" and increase peripheral profits." ”

Where in this world can there be a pie-in-the-sky good thing, Ronan asked directly and simply: "How does Disney want to cooperate?"

Walt Disney also runs film projects, and is well aware of the taboos of his peers, and Verratti is even more prepared before he comes: "The investment, shooting, production, and online and offline peripheral operations that the Pirates of the Caribbean series has so far will not be touched by Disney or interfered with. ”

Ronan looked at Verratti, waiting for his next step.

Verratti came up with a killer idea: "Disney is very sincere in cooperation. Don't know if Mr. Anderson knows Disneytown?"

Ronan nodded slightly: "Yes, the shopping area of Disneyland." ”

"Disney can bring Pirates of the Caribbean merch to Disneytown. Verratti believes this will impress Ronan and Relativity Entertainment: "In the same way, Disney can bring Pirates of the Caribbean merchandise to Disney's own stores around the world. ”

He added, "Your products are treated in the same way as Disney products, and Disney only charges a small percentage of the management fee. ”

This sincerity seems to be really sufficient, and Ronan can't be faulty.

Disneytown and Disney's own stores are arguably one of the hottest channels for the sale of movie and animation merchandise.

In particular, Disneytown is a part of Disneytown, which is paired with Disneyland.

In addition to the United States, Disneyland is not self-operated, but outsourced, and among the overseas Disney parks, only Disneyland in the island country can really make a profit, and the others are all loss-making in the accounts.

But Walt Disney itself is not losing money, and the profits of Disneytown's various products should not be too high.

In addition to this, there are also supporting theme hotels.

For example, Toy Story, hotels and the like.

Thinking of this, Ronan couldn't help but shake his head secretly, even if he was as shrewd as Steve Jobs, in exchange for the chance of the company's survival, he could only sign a contract that was extremely detrimental to the long-term development.

Ronan seems to be very excited, in fact, looking at the whole of Hollywood, who is not excited by Disney's peripheral sales channels?

But with such favorable conditions, Disney gave Relativistic Entertainment so easily?

Although Disney's dispatch was the result of the Disney program that Ronan and Robert Iger had been operating, the sincerity was unexpected.

The more sincerity there is, the bigger the pit behind it.

Ronan didn't go around in circles, looked at Verratti, and asked directly: "What about the conditions? Disney won't give Relativity Entertainment such good conditions for free, right?"

"It's a win-win situation, and that's what Disney upholds. Verratti is well aware that this sincerity is very impressive: "Mr. Anderson, Disney is preparing to expand Disney parks around the world and add some new attractions, and the "Pirates of the Caribbean" series of merchandise products will enter Disney's sales channels, and if there are Disneyland-related attractions as a package, it will definitely sell well." ”

It's so beautiful to say that it's comfortable to listen to.

Ronan didn't get dizzy, and said lightly: "As far as I know, there are Pirates of the Caribbean amusement in Disneyland. ”

Verratti said, "But that's not Captain Jack Sparrow's Pirates of the Caribbean. ”

The actual situation is that the first part of "Pirates of the Caribbean" was released that year, and it did pull park-related attractions in the short term, but tourists quickly didn't buy it, because many people played this project, precisely because of Captain Jack Sparrow's "Pirates of the Caribbean".

Disneyland can make a fuss about Pirates of the Caribbean project, but it can't involve movies, and once it involves infringement, it is also very troublesome, especially when the copyright owner is still a large company in the circle.

Over time, guests became unhappy with the "Pirates of the Caribbean" in the park.

Walt Disney has two options internally, to have the attraction fade out of the park, or to get a license.

Roy Disney chose the former, while Michael Eisner naturally chose the latter.

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