As soon as the titter was launched, it was like a hot storm that swept the world, and in the eyes of any businessman, or someone who knows a little about business, will realize that this is a huge gold mine, and the same is true in William's eyes, but Li Mu said that the future interest space of his titter is no longer important to him, which makes William a little incomprehensible.

Normally, who would give up the opportunity to make money, just as an oil tycoon wouldn't want to give up an oil well.

However, Li Mu really did not plan to turn the titter into an oil well.

The popularity of titter, he could have guessed it a long time ago, in his previous life, whether it was a Western titter or a Chinese Weibo, they immediately set off a new wave of the Internet after their debut, and the enthusiasm of netizens is not much inferior to now.

At that time, when Weibo was the most popular, they gave all the Internet time that could be squeezed out to Weibo every day, and even squeezed out the fragmented time such as going to the toilet, taking the bus, resting, and being lazy between work, which shows how attractive this product model is to users in the first few years of its birth.

In the previous life, these two products were already explosive, and in this life, if Li Mu is used to make this product, the popularity will naturally be further increased, so Li Mu knew that this thing would definitely become a global hit from the moment he was ready to make a titter.

But unfortunately, after the development of the Internet in the last life in 2013 and 14, both titter and Weibo began to decline, the loss of users is becoming more and more serious, the activity of the platform is getting lower and lower, and the profit model of the platform is slow to open the situation.

On the one hand, this is affected by the impact of more product models of the mobile Internet, such as Titter being suppressed by Facebook, Instagram and Hatsapp, and Weibo being > by WeChat

However, on the other hand, it is mainly these two products that have made their own path narrower and narrower.

After these two products started, they are facing the problem of how to monetize, especially Weibo, after a year or two of development, it has fully opened up the advertising business, and the advertising business has done almost everything in order to make money.

When Weibo is the purest, all the waterfall content that users see is what they like and what they pay attention to, but when Weibo is the craziest, 7 or 80% of the waterfall content that users see is a variety of advertisements, including products, websites, games and other apps, as well as all kinds of soft and wide, as well as spam messages forwarded with prizes.

The more spam messages there are, the more time and effort users are wasted, and over time, the less loyal users will become.

In Li Mu's view, Weibo in the later stage is almost all supported by celebrity gossip, and every time a first-line star breaks out a huge scandal, it is the moment when Weibo traffic rises, and when the attention of the event declines, Weibo's traffic will decline on a large scale, and users can't see good content on Weibo, so products like Toutiao start from the content and steal Weibo's chicken.

Li Mu doesn't want titter and Weibo to become a slave of money in his own hands, and the all-encompassing monetization methods of charging for advertising, charging for hot searches, and charging for fans will never appear in his titter.

For Li Mu, the titter itself is not to make money, which can be done by any other team in the world except Li Mu who can operate the titter, and it is completely different from the founding team of the titter and the Weibo team.

The reason is simple, the founding team of Titter operates it as a capital project, in order to achieve financial freedom on this project;

The burden borne by the Weibo team at the beginning was to do their best to use Weibo to pull up Sina, which had fallen into grandma's house;

So, both teams have a heavy burden of reality.

However, Li Mu does not have this burden, he has already started his own industrial upgrading many steps ahead of other entrepreneurs, and many steps ahead of his peers.

The so-called industrial upgrading means that Li Mu no longer needs all the business to bring profits to himself, and he no longer needs to invest every penny to bring income to himself, which is very different from the entrepreneurs at this stage.

Of course, Li Mu does not have any intention of discriminating against poor farmers, but simply uses this level as an analogy.

Entrepreneurs who are still on the poverty line, every penny spent and every time they expand a business, they must consider the profit margin, and this alone has put a heavy shackle on them.

For example, buying a chicken is to generate profits for chickens to lay eggs, buying a lamb is to raise lambs and sell them for money to generate profits, buying a sow is to breed piglets to create profits, and having money to buy bricks and cement will only be used to expand the pigsty, sheepfold and chicken coop, and will never build a bathroom for yourself, and finally have the opportunity to buy a car, it must be to buy a Wuling Hongguang that can make money.

However, Li Mu is now a high-class person, and he doesn't have to pay too much attention to money like a junior entrepreneur.

He can raise a pet dog with a high cost purely for his hobby, or he can buy a Rolls-Royce worth millions in order to show his identity and pick up girls, even if this Rolls-Royce needs to invest hundreds of thousands of dollars in maintenance every year, and he can't earn a penny back.

titter is such a luxury car for Li Mu.

Li Mu has a way to make money, there is no need to drive a Rolls-Royce to run Didi, let alone hang his Rolls-Royce to the wedding company to make money, then he will feel down.

This is the biggest difference between Li Mu and other Internet entrepreneurs at this stage.

At this stage, YY's overall ecology can be very profitable, and there will be greater profit margins in the future, in this case, Li Mu must make a rational choice, which money to earn, which money can not be earned or should not be earned, sacrificing part of the benefits to obtain other pursuits, titter is the most suitable product for other pursuits.

Titter doesn't need to make money, Li Mu wants to use the purest and best experience Titter to add bricks and tiles to the entire YY ecology, so that the YY ecology as a whole is more stable and stronger, even if it doesn't make a penny, it's already worth it.

Moreover, if titter and Weibo do not become slaves of money, it is basically impossible for things like today's headlines or WeChat public accounts to develop in the future.

William couldn't understand Li Mu's thinking logic, but he always felt that Li Mu's temperament was faintly detached.

Thinking of Li Mu's worth at this stage, William probably understood in his heart.

Thinking that yesterday he just showed his respect to Li Mu, and then Li Mu was named on the titter, and then gained the attention of millions of fans, William felt that it was too necessary for him to maintain a good relationship with Li Mu, who had more influence in front of the world public than any rich man in Europe, or even a member of the royal family.

……

In order to prevent Li Mu from feeling sorry for herself and the Goldberg family, Wendy Gober personally went to the banquet hall and invited Anne Hathaway, who was dining with her assistant, over.

Anne Hathaway originally had a stomach of grievances in her heart, but when she heard that Li Mu invited her to dine with Prince William, her mood was immediately greatly relieved.

She can be ignored, despised or even deliberately excluded by the Goldberg family, as long as Li Mu does not regard herself as a dispensable person, now it seems that Li Mu can at least think of herself, which is very gratifying to her.

Follow Wendy to the restaurant where Li Mu is, and when she saw Anne Hathaway coming in, Li Mu stood up gentlemanly, greeted her with a smile, and helped her pull out the chair next to her, and said with a smile: "Annie, come and sit." ”

Li Mu personally got up to pull the dining chair for her, which attracted the attention of everyone in the entire restaurant, even Prince William was a little surprised, when he came in just now, Li Mu didn't get up to greet him at all, and Anne Hathaway came, Li Mu actually took the initiative to pull the dining chair for her, although this is a gentleman's behavior, but it can also be seen that in Li Mu's eyes, Anne Hathaway has a certain status.

Anne Hathaway herself was a little nervous, and hurriedly nodded and thanked Li Mu.

Li Mu introduced her: "Anne, this is Prince William, William, this is my good friend, Hollywood A-list actor, Anne Hathaway. ”

William immediately stood up, kissed the back of Anne Hathaway's hand very gentlemanly, and complimented, "Miss Anne is so beautiful, it's a pleasure to meet you." ”

Anne Hathaway hurriedly stiffened her head and said a few polite words, and then sat down beside Li Mu, and after sitting down, her original nervous mood eased a lot.

Li Mu said to Wendy, who came over together, at this time: "Miss Wendy, are you sure you don't want to sit down and eat together?"

Wendy Gober knew that she couldn't agree, so she hurriedly waved her hand and said with a smile: "Mr. Lee, Prince William, and Miss Anne, you three have a good breakfast, I won't bother much, there are still some things waiting for me to do." ”

Li Mu nodded and said with a smile: "Since there is something to do, then you should be busy first, and we will sit together when we have the opportunity." ”

After Wendy said goodbye to the three of them, he immediately went back to his room, although he couldn't have breakfast with Li Mu, but this group photo in the camera was also a big gain, because this photo was taken by Li Mu with a camera, and he was sitting next to him, the expressions of the two were naturally relaxed, and they were somewhat intimate.

After returning to her room, Wendy turned on the computer and found that her titter had added more than 20,000 fans and more than 3,000 comments.

Wendy then imported the photos from the camera into the computer, and uploaded the photo she had just taken to the titter, with the caption: "Mr. Li Mu just taught me a new way to take pictures, I have never tried to take a selfie from an oblique angle, but it seems that the feeling of this angle is really special, I like this photo very much!"

After checking it, there were no misspellings, and then Wendy clicked the publish button, expecting Li Mu to fulfill his promise just now and forward his titter......