Nearly five years have passed since the failure of the last "Hulk", and perhaps the audience still has more or less memories of the failure of Ang Lee's version, but the Marvel Avengers program has been launched, and Relativity Entertainment can only rise to the challenge, creating a great momentum for "Hulk" through promotional announcements and gimmicks such as Iron Man's appearance, becoming one of the most watched films in this summer file.

In the promotion, Embassy Pictures played the trump card of Iron Man early, claiming that Tony Stark would appear in the Hulk and that the film would involve Captain America.

Now, only one "Iron Man" has been released, and Marvel ** is far from taking shape, and can only find ways to increase the influence of "Hulk".

In the comics, Hulk's popularity is second to Tony Stark, and it is placed on the film market, and the two are just the opposite.

Embassy Pictures is trying to find a way to make Hulk rub Iron Man's popularity.

Overall, the publicity and marketing of Embassy Pictures worked very well, and after the release of the trailer for "Hulk", comic book fans were happy, netizens spoke highly of the more "green" and "angry" Hulk, and the explosion scenes and exciting fights also won their favor.

The mainstream rhetoric on the web is typical: "No one knows their superheroes better than Marvel, and they brought a brand new Hulk this time, at least the trailer gave me hope." ”

But one point that should not be overlooked is that the impact of the failure of Ang Lee's version of "The Incredible Hulk" remains.

The media and film critics are generally not very optimistic about "Hulk".

Todd McCarthy of The Hollywood Reporter wrote in a column after watching the trailer - this green monster is ugly and disgusting, unbearable, and it won't be popular this summer.

There are also film market analysts who are not optimistic about the prospects of "Hulk": "I don't think people will like it much, it's hard to say at the box office." ”

The Hulk once made Ang Lee love and hate, and even had the idea of stopping the film due to overwork and failure after filming.

This "Hulk" is not a continuation of Ang Lee's version, but a start from scratch in Marvel Entertainment.

Joss Whedon is not Ang Lee either, this is a very pure commercial film director, the shooting is completely according to the plan made by Ronan and Kevin Feige, the film completely abandons Ang Lee's humanist style and puts more resources on action scenes.

This is a pure popcorn movie, what humanism do you want!

Having said that, the vast majority of superhero movies focus on humanism and social philosophy, and there is only a dead end.

It's enough for popcorn movies to do a good job in terms of entertainment.

In the words of the other side of the Pacific, what more bicycles?

Before the third weekend of May, Embassy Pictures held a huge premiere of "Hulk" in New York, and many of Marvel's actors gathered.

New York, a city plagued by earthlings, aliens, and all sorts of demons and monsters, will once again become the main battlefield of the Hulk.

Ronan also made a special trip from Los Angeles to attend the premiere to stand up for Marvel's Avengers series.

This series is the key core project of Relativity Entertainment in the future, and the profits that can be brought by the online and offline markets in the future are very likely to be calculated in tens of billions of dollars.

For this reason, Ronan also gave a special interview to media reporters.

The reporter focused on asking about the fact that the media and market forecasting agencies are not very optimistic about the prospects of "Hulk".

"It's a superhero movie masterpiece. Ronan won't be embarrassed to boast of his film: "The Hulk will be revived on the screen." ”

Jacques Phoenix next to him was also interviewed, and compared to the former Edward Norton, the personality actor is more in line with the crew's promotion: "I've been a huge fan of the Hulk comics since I was a child, and I wanted to play this role on the screen for a long time, and I think it must be enjoyable." Now, playing Hulk has fulfilled my childhood dream. ”

This kind of childhood dream is also a must-have slogan for Hollywood stars.

It looks fake, but it's actually very easy to use, and fans of celebrities often buy it.

Ronan was very satisfied with Joaquin Phoenix's performance both inside and outside the film, and when he left the media interview area, he made a point to chat with him.

This one is more suitable for commercial films than Edward Norton in the past.

That "The Incredible Hulk" can be said to be one of the least ideal movies in the Marvel series, for Edward Norton, Universal Pictures and Marvel Comics gave him too much power, so from the moment Edward Norton entered the crew, he kept making various requests.

For example, changing the script, adjusting the scenes, interfering with the scene design, and even manipulating the editing.

Edward Norton's power in The Incredible Hulk is completely above the director, and several violent arguments broke out with Avi Aradd, demanding that Marvel and Universal Pictures shoot the production according to his opinion.

Because he couldn't stand the interference, the screenwriter quit the crew in anger, and Edward Norton took on the role of screenwriter.

At that time, Marvel Comics lacked self-confidence and put too many chips in the film on a star actor.

Edward Norton also has considerable editing decisions, because the final scene of the showdown, which has a huge disagreement with Marvel, asks to be able to dig into the inner world of Hulk and Bruce Banner, as well as the split of two different personalities in the same body, but Marvel wants a gorgeous epic showdown......

Due to contractual constraints, Marvel and Universal Pictures have to respect Edward Norton's opinion in many ways.

What is Edward Norton's style, and those who have seen several of his masterpieces must know very well that such a person has the power to meddle in film production, which is simply a disaster for a popcorn commercial movie.

Marvel and Universal Pictures have resisted Edward Norton to a certain extent, otherwise no one knows what the hell "The Incredible Hulk" will become.

As a result, Edward Norton and Marvel find it an eyesore for everyone.

In the eyes of Edward Norton's fans, it was Edward Norton who resigned and took the initiative to get rid of Marvel.

In fact, from Marvel Comics to Universal Pictures, when the film was finished, it was decided to kick Edward Norton out.

They are also a timely stop loss for a wrong choice.

After taking a photo with the main creative staff of the crew, Ronan walked with director Joss Whedon when he walked into the theater.

"Kevin Feige talked to me. Joss Whedon said directly: "He said you were interested in using me to direct 'The Avengers'." ”

Ronan nodded slightly: "Yes, it's not easy to integrate six characters with different styles into one movie." Jos, you have experience. ”

Joss Wheddon knew that Ronan was talking about the "Firefly" that hit the streets, touched his bare head, and said, "It was a failed experience." ”

Ronan patted him lightly on the shoulder, "You know how to avoid the pitfalls that can lead to failure better than other directors, don't you?"

Joss Whedon smiled wryly: "It's true, the failure of "Firefly" has taught me a lot of lessons. ”

Ronan advised: "Learn more about these six superhero characters, go to their sets often, and Kevin Feige and I will hand over "The Avengers" to you." ”

It's certainly a pretty scene, and Joss Whedon doesn't have too much power.

Joss Wheddon, however, felt highly valued, vowing that "from next month, I will fully transition to the preparation of The Avengers." ”

He knew the weight of "The Avengers", and he also imagined the success that this plan would most likely achieve when it was promoted to "The Avengers".

Entering the VIP room of the theater, Ronan chatted with Ang Lee.

The Hulk is definitely Ang Lee's inner demon, and in order to completely get rid of the nightmare, the director from the East rushed back from India to attend the premiere.

Ang Lee said directly: "I made a lot of mistakes at the beginning, some ideas were good, but they were not suitable for superhero movies. ”

Ronan agreed: "Lee, your ideas and style, you have to choose the right subject matter to bear. ”

It can be said that Ang Lee's idea at that time was good, but it did not meet the needs of the "Hulk" movie, let alone the audience's expectations for this superhero movie.

What the audience wanted was a bucket of popcorn, and it turned out to be absinthe that needed to be savored, and it was strange that the result could be good.

The two didn't dwell on the topic, and Ronan instead asked, "How are you doing in India?"

Ang Lee said honestly: "I have watched it many times, and the more I watch it, the more I feel that I have not accumulated enough and have too little understanding of Indian culture, so how can I talk about Hollywoodizing the adaptation? I am collecting some Indian classics and humanities and social materials, and I estimate that it may take more than a year, or even longer, to prepare for Life of Pi." ”

Ronan said: "Don't worry, when will you be fully prepared for this project, and when will you start to prepare." ”

Ang Lee said solemnly: "I understand that I will let the efforts of Relativity Entertainment get the rewards they deserve." ”

Someone came over at this time, Li An glanced at it, and left in a low voice.

Scarlett Johansson, in a short red dress, came to Ronan: "Long time no see. ”

Ronan smiled and nodded, "Good evening, Scarlett." ”

"You've changed so much, I can't believe it. Scarlett Johansson looked at Ronan: "I heard you have a girlfriend?"

There was no need for Ronan to deny it: "Yes, you know, Jessica Felton. ”

Scarlett Johansson said: "I remember, a very beautiful woman. She frowned slightly, "Why her? If it was Anne Hathaway, I wouldn't be surprised." ”

Ronan didn't answer, but said: "Don't worry, Black Widow is the core of the female character of the Avengers Project, and my personal affairs will not affect the cooperation between Relativity Entertainment and you." ”

In the past few years, Scarlett Johansson has not given a lot, although Ronan also gave a corresponding return, and finally said: "Scarlett, you are free." ”

"Hmm......" Scarlett Johansson pursed her lips and was silent for a while, then suddenly said, "Thank you." ”

It also means that the old chapter has been turned over.