At the beginning, Yan Ling still had the heart to persuade Yan Yun not to be unrestrained as soon as he had money, as if he had never seen money in his life.

But after seeing this new material, Yan Ling directly disarmed and surrendered.

The word material doesn't sound lofty at all, but Stanford's materials laboratory is a collection of elites from physics, chemistry and biology.

It's just that one still exists in the laboratory, and there is no mass production and no market-tested material.

Spending tens of millions of dollars to buy a patent and then spending tens of millions to build a production line definitely requires a lot of courage.

The brothers and sisters of the Yan family just happen to lack the most courage.

Not only has courage but also money, when other buyers are still waiting, the Yan family brothers and sisters paid the money at one time and put it into production as soon as possible.

After the latest research results of the world's top 5 laboratories in the field of new materials are used, the weight of a size 42 shoe has been directly reduced to less than 50 grams, and the weight of the basic shoe is 47.16 grams.

The outermost upper weighs "up to" 2.26 grams because of the "inserts".

Even so, the weight of the "whole shoe" adds up to less than a tael, and the Ne Balance MRC5000, which claims to be the lightest in the world, weighs 88 grams for the same size.

The cricket shoes designed by Yan Yun, after using new materials, are "insensitive" and even far exceed Yan Yun's own highest expectations.

…………………………

In February 2015, Master Y was upgraded again.

All designs approved by Master Y will receive an email from Master Y after submission, asking if the designer is interested in condensing his design into an irregular geometric figure.

As for what this geometric figure is for, Master Y does not belong to human beings, and no one has taught it, to be a "human" you must know how to be polite, and people must know how to respond to such things when they ask questions.

Master Y ignored a series of emails from the designer, such as "What is the special significance of this geometric figure?

All the mail, already sent, was lost in the sea.

Master Y's willfulness, I don't know who infected it.

Master Y's logic is very simple, whether to ask or not is the master's business, whether to do it or not is the designer's business, and whether to answer or not depends on the master's "mood".

In May 2015, after Yan Ling was interviewed, Master Y suddenly found out in his conscience and replied to a series of questions about geometric figures.

The answer is yes, but Master Y is probably the same as Yan Yun, "limited language ability", and the reply he gave directly plagiarized what Yan Ling said in the interview, only the simple and rude sentence: You will know in two months.

It's okay if you don't reply, but when you reply, you will be scolded by fans again, and all kinds of groups will attack it.

In the previous N more graffiti did not have a "resentful youth" that was adopted, because of the super-first-class "scolding skills" became popular, Y· Y has attracted a large number of rappers.

These people have now formed an "interest group" of more than 500 people.

The people gathered in this community are all specially writing or singing Rap and scolding Y· Y.

Yan Yun especially likes this "interest group", whether it is scolding a person or a brand, it is necessary to constantly "bring forth the new", scold the new, and scold the level, which is actually a very test of ability.

Without a strong fan culture, there is absolutely no way to release "new songs" every once in a while.

There are many ways to "scold", and the scolding method that does not have a dirty word and does not repeat the "lyrics" is the highest state that Yan Yun thinks.

…………………………

Yan Yun was already busy with haute couture every day, and he needed to design Bao Bao's wedding, so he really didn't have much time to care about his illegitimate child. Y”。

In May 2015, after Bao Bao's wedding, Yan Yun, the nominal and de facto Y· Y, the creative director, finally took a few days out of his busy schedule and came to New York.

The first shoes have been made, and the first uppers have been made.

As a fastidious designer, she definitely needs to go to the site to check how well the shoe fits into the upper.

Y· If you can't make a splash, you're very willing to fail.

Yan Yun has invested half of his current net worth in Y· Y's shoes, and most likely to continue to invest.

Just relying on the existing black fans to scold it, it is definitely not enough for true love fans to scold it back to maintain the heat.

You have to spend some more money anyway.

Yan Yun decided to give Y· Y fans send out some benefits.

In July, Y· Y's trendy shoes are on the market, and no matter how late they are, they must start doing activities in May.

In May, Y· All of Y's stores have been adjusted to open in the first half of the month.

At the end of last year, Y· Y has 18 stores that are fixed for the first half of the month, and another 18 stores that are fixed for the second half of the month.

There is nothing unusual about those stores that are fixed to open on the 16th, but those fans who are used to queuing on the 16th are a little "out of anger".

Y· Y didn't say it explicitly, but, for half a year, the door was opened on the 16th every month, and suddenly it changed again without saying hello, which is simply unreasonable.

I want to scold Y· There are more people in Y, and there are more people who want to go to the store to graffiti and "smash eggs".

However, this time, everyone who wanted to scold was stupid.

That indispensable, eyes on the top of the head on the tide brand Y· Y actually sent an apology statement.

I apologize to my fans for never having normal business hours since the beginning of my existence.

The last sentence of the apology statement is very much in line with Y· Y's usual style.

It is written: This apology is insincere, if the apology is useful, what do you want the police to do?

Immediately afterwards, Y· The Y was very "sincere" in announcing his fan welfare plan.

The first item is for designers, if in the past two years, at least three works have been "hired" by Master Y, they can choose the one they are most satisfied with, and let fans vote.

Three "all-time bests" were selected, with prizes of $20, $15 and $70,000. (Note: Focus only on popularity, not on design content.) ）

If there is no note, the first item is still normal, and with the addition of note, it becomes particularly informal.

But compared to the second fan benefit plan, the first can definitely be regarded as official, and it can't be more formal.

The second is to select the "best single", and the prize money is $160,000. (Note: Only focus on popularity, it doesn't matter if you are a black fan or not.) ）

The second benefit, which is not required to be Y· Y designers or at least guest designers are required to participate.

The "Best Single" voted for according to such rules is not at all a scolding Y· Y.

Spending money to find someone to "write songs" to scold himself, probably only Y· It's a wonderful brand like Y to do it.

～～～～～

It's going to be shut down later.,Wood has a network to use.。

If there's a second chapter today, it's going to be late.,It's eleven o'clock in the evening at the earliest.,Report it in advance.,Don't wait for 20:20~.