The information from all sides was quickly gathered into Ronan's hands, and after Robert Lee confirmed that Hollywood Video was indeed in private contact with Ryo, Ronan was also making preparations in many ways, especially in terms of funding.

In the past two years, Relativity Entertainment has achieved great success in film production and distribution, and has accumulated a working capital of up to 200 million US dollars in addition to the funds necessary for the normal operation of Embassy Pictures and Shahai Entertainment.

$200 million is a lot, but Relativity Entertainment first bought Netflix, and then injected capital into Netflix, to maintain the normal operation of the company, it is necessary to set aside emergency funds, if it really bids for Ryo with Hollywood video companies, it will inevitably lead to a serious shortage of liquidity.

So, Ronan walked into the Los Angeles branch of Bank of America again.

Unlike the previous application for a $35 million personal loan, Ronan came this time to take out a loan in the name of Netflix.

Judith received Ronan in the VIP lounge.

The young deputy head of the bank's credit department smiled brightly: "Good morning, Ronan. ”

Ronan shook her hand, "Hello, Judith. ”

Judith exchanged a few words with Ronan and asked tentatively, "You came here this time to handle bank credit business?"

Ronan handed the relevant materials to Judith: "I acquired an Internet company called Netflix in December, and now Netflix is ready to participate in the acquisition of another company, and the funds are a little tight. ”

"With our good cooperation and your credit rating, loans are not a problem. "You're one of the most credit-rated customers at Bank of America's Los Angeles branch," Judith said. ”

Ronan said half-jokingly: "In order to maintain the good cooperation between us, more than half of my personal income this year has to be used to repay the loan, and the quality of life has seriously declined." ”

After 911, he borrowed $35 million from U.S. banks and invested them in the stock market from his personal foundation, using the income from the next few years as collateral.

Judith understood Ronan and the state of Relativity Entertainment, and said, "This loan is too easy for you. ”

Ronan gets to the point: "This time I applied for a loan from a Bank of America in the name of Netflix. ”

Without hesitation, Judith said, "No problem." She then asked, "What about the amount?"

Ronan thought for a moment and said, "The amount is undecided for the time being. It could cost up to $100 million to $120 million, or as little as $30 million. The loan was used by Netflix to acquire the rights to a company or part of their work. ”

Judith asked again, "What about time?"

"It won't be more than 1 month at the latest. Ronan said directly: "I need Bank of America to prepare funds in advance, and once Netflix determines the loan amount, it can go through the relevant procedures as quickly as possible." ”

Since the two sides have cooperated many times, Judith didn't need to think too much about it, and said directly: "There is no problem with this. She cautioned: "Quick loans require proper collateral. ”

There are not many things that Netflix itself can pledge, and the most valuable thing is equity, but it is impossible for Ronan to pledge equity.

Ronan was prepared and said: "Among the Ryo companies acquired by Netflix, there are 18,500 film and television works for lease and sale rights, and this acquisition is very likely to be successful. If it can, Netflix will use the future lease and sale rights as collateral. ”

He pointed to the information: "There's a detailed explanation here. ”

Judith opened it and looked at it briefly, and said, "I will submit it for review as soon as possible, as long as it can be passed, these are not problems." ”

After the acquisition is successful, Netflix needs a loan, and these 18,500 film and television works will naturally be owned by Netflix, which will meet the mortgage conditions.

Once the acquisition is unsuccessful, Netflix will no longer need a loan from a U.S. bank, and will only need to pay a handling fee to the bank.

This requires the customer to have a good credit rating and a deep relationship with the bank.

Judith is well aware that Ronan is fully qualified for Bank of America in these respects.

The pre-loan procedures were processed quickly, and Ronan received the support of Bank of America and no longer had to worry about financial problems.

Robert, for his part, is also further probing Hollywood Video's contact with Ryo to get more details.

While Relativity Entertainment was in contact with Ryo, Stuart Coleman didn't ignore Hollywood Video.

"Mr. Marquez, I've always had a crush on Hollywood video. ”

In the reception room of Ruiou, Stuart Coleman said to Marquez Perlman, senior vice president of Hollywood Video: "Pestella is the hegemon of the industry, and it has spared no effort to suppress the rest of the video chain companies, and Hollywood Video is the banner against the arrogant Pestellar, and it has also won a lot of benefits for small companies such as Ruiou." ”

His expression was full of sincerity: "Since I'm going to sell Ryo, the first choice is, of course, Hollywood Video." ”

Márquez Perlman is a polite middle-aged man, and he knows that Stuart Coleman's words are not finished, and he has no intention of speaking at all for the time being.

Stuart Coleman glanced at Marquez and said: "Originally, I was planning to sell Ryo to Hollywood Video, but Netflix under Relativity Entertainment appeared, and Netflix's boss Ronan Anderson offered an extremely impressive price, I am responsible for all shareholders and employees of the company, and I can only say sorry for your company's offer of $80 million......"

Marquez-Perlman frowned and said, "Mr. Coleman, we have been talking for a long time, and the Hollywood video has shown enough sincerity, we don't have to be your Ruiou company." ”

Stuart Coleman laughs and says: "There is no shortage of buyers at Ruiou. ”

"That's all for today. Márquez-Perlman took the initiative to leave: "I hope Mr. Coleman will think it through." ”

Stuart Coleman sent two of Hollywood Video's guys out of the company.

Stepping out of the office building and getting into the car, Márquez Perlman said to his assistant: "You go and find out what Stuart Coleman said as soon as possible." ”

He then asked, "What about relativistic entertainment?"

The assistant replied: "Relativity Entertainment is the holding company of Shahai Entertainment and Embassy Pictures, and it can be said that it is a medium-sized company with relatively good performance in Hollywood. ”

Márquez-Perlman understood: "It turned out to be the home of Embassy Pictures. ”

The assistant added: "We have business dealings with Embassy Pictures, and the rental and sale rights of videotapes for films such as "Spy Shadow", "Death is Coming" and "Human Eradication Project" are all from Embassy Pictures. He thought of something and reminded, "Ronan Anderson is the producer of these films. ”

Márquez Perlman knows the name: "Hollywood's youngest billionaire?"

"Yes, that's him. The assistant said: "Relativity Entertainment has developed rapidly in the past two years, and it seems that it just acquired a company in December last year, and it is very likely that it will continue to expand." ”

Marquez-Perlman asked the driver to drive, then fell into thought, and after a few minutes, said to the assistant: "You try to get in touch with Relativity Entertainment and test the attitude of Relativity Entertainment." ”

"Also, prepare a report, which I will submit to the company's board of directors, and this acquisition may have its ups and downs. ”

Márquez-Perlman is not optimistic, whether it is Hollywood or other business circles, similar situations have a high probability of evolving into a bidding takeover in the end, and the acquirer is likely to pay a price far greater than expected.

The acquisition of Ruiou's business is one of Hollywood Video's important plans to expand its own chain leasing business, and Ruiou's chain stores in Southern California can effectively help Hollywood Video Company seize the market share of film and television rental and sales.

In recent years, Pepsi seems to be developing very well, but the market analysis department of Hollywood Video has noticed that the near-monopoly giant position has led to the deterioration of Pepsi's customer service, and customer resistance has increased year by year, and even many customers would rather go to small shops with limited film resources to rent films, and not far from dealing with the arrogant Pestella.

The arrogance caused by the long-term monopoly position has made Pestella, a former giant, lack the resourcefulness and flexibility to adapt.

Although Pepsi still looks to be doing well, Hollywood Video, according to Besda's analysis, shows that in the next two to three years, the rental market, in which Beskind has an absolute dominant share, will likely change dramatically.

Hollywood video, as long as it is ready, has a great chance of taking its place.

Expanding the chain and providing better service are all necessary conditions.

Hollywood Video has just closed a new funding round and is already preparing to do so, the key to which is to expand the chain to more than 5,000 stores within three years.

Marquez-Perman suddenly thought of Ruiou's video rental website, and couldn't help but shake his head slightly, originally Ruiou's development was okay, but he wanted to develop this unreliable business, resulting in continuous losses since 1998......

These are lessons that have been proven in the field.

Hollywood Video is interested, Relativity Entertainment is also trying, and Embassy Pictures and Hollywood Video already have business dealings, so the two sides soon had their first tentative contact, and then Robert Lee spoke again with Hollywood Video's management on behalf of Ronan.

The specific situation was quickly fed back to Ronan's side.

On the other hand, Relativity Entertainment's tentative negotiations with Ruiou went very well, and because of the existence of competitors, Stuart Coleman offered a sky-high price of $120 million.

Ronan put the negotiations with Ryoou on hold for the time being, and after looking at the information obtained from the special investigation and Robert Lee's feedback on his contacts with Hollywood Video, he decided to communicate face-to-face with the management of Hollywood Video.

In the acquisition of Ruiou, there is no need for the two parties to become hostile, and there is a possibility of cooperation.