Chapter 66: Three Million Buyout Price
Tang Jun pondered for a moment and said, "Mr. Zhang does consider the problem more comprehensively! Since you are more interested in physical publishing, then I will help Mr. Zhang analyze it." Pen Fun Pavilion wWw. biquge。 info
As Mr. Zhang said, the final sales scale of our all-out 'Xiaoao Jianghu' is 200,000 units. Mr. Zhang, as you said earlier, it is impossible to confuse retail prices and wholesale prices with actual profits. The first set of books, as Mr. Zhang said, is a retail price of 60 yuan per set.
When retailers pick up the goods, the general discount in China is between four or five percent off and five or five percent off. Among them, the normal discount is 5% off, if your book is hot, then you can adjust it to 55% off, more hot, up to 6% off, and 6% off is already the limit, if it is not particularly hot, and even there are rushed works, it is difficult for you to get this discount.
If the book is not selling, then the discount should be lowered to four or five discounts, or even as low as four discounts. Of course, if no one buys it, it is not too much to say that it is worthless.
Let's take a 5% discount for the median price, so 5% off 60 yuan is 30 yuan.
This thirty yuan is the entire profit of our issuer.
Of course, this is only gross profit, which also includes batch numbering, editing, management, typesetting, proofreading, plate making, materials, printing, binding, of course, as well as some small expenses, publicity, exhibition, warehousing, etc.
Among the 30 yuan, all the above expenses should be included. Then after deducting the fixed printing and distribution costs for each set of books, there is basically about eight or nine yuan left, and sometimes it may even be lower. In fact, these eight or nine yuan are not net profits, and they do not include copyright fees to authors.
So we have 200,000 copies for the final sales scale, Mr. Zhang, the book you wrote "Xiao Ao Jianghu" does not include the profit scale of the copyright fee, but it is only between 1.8 million and 2 million.
As for the scale of profits from online distribution, you also know that the number of words charged in the later stage of 'Xiaoao Jianghu' is not much. So the profit base is already small. When the two are added together, the total profit is only a little more than two million yuan at most.
It can be said that we are now spending two million to buy out your book, basically there is no profit at all, it is completely a long-term investment, and it is all about making friends. Look at what I'm saying, do you understand?"
Zhang Yu listened and nodded continuously, and felt that the other party said in great detail, and explained all the costs and problems in the distribution of physical books, and of course he also understood.
Although Zhang Yu knew that book wholesalers and retailers, as the final sales link, they would definitely have profits, but what he didn't expect was that their profits were so large.
No wonder bookstores are evergreen, only open and not falling. It turns out that the water is very deep!
If you listen to Editor-in-Chief Tang say this, the 2 million buyout price of this vertex novel network is already a very sincere high price.
But Zhang Yu knows that things are by no means that simple.
First, the other party's offer of two million is by no means the reserve price of Vertex Novel Network.
Second, and most importantly, Smiling Proud Jianghu can not only sell 200,000 sets.
If he had the same status as Jin Lao on the earth in the literary world here, the final sales scale of Jin Lao's signature "Smiling Proud Jianghu" alone would be no less than two million sets.
Of course, I also know that I am not a Jin Lao now, I am just a rookie writer, two million sets, and it is completely my own whimsy. Even so, with the excitement of Xiaoao Jianghu and the popularity of his current well-known anchors, the total sales scale should not be less than 500,000 sets.
If the final sales scale of "Smiling Proud Jianghu" reaches his own expectations, it will be 500,000 sets. Then 5,94.5 million yuan, plus the overall profit of the online copyright "Smiling Proud Jianghu" should be more than five million.
Then the real buyout price of the other company should be 3 million yuan, which is more reasonable.
Of course, this does not mean that the other party will sell the copyright of Xiaoao Jianghu after paying 3 million.
Because there are key factors in it!
With the continuous increase of his fame in the future, the follow-up total benefits of his works will be more considerable, and in the long run, the final sales scale of "Smiling Proud Jianghu" will definitely be more than three million yuan.
If others don't know themselves, can they not know themselves!
There are countless classics in my hands at the moment, and whichever one is taken out, they are all classics among the classics. You can completely stand still and reap the benefits of the fisherman. The only problem is that I need enough time to do precipitation in order to dig out the higher value of my work.
But right now, popularity is far more important to oneself than money.
His god-level star system needs greater popularity to become more mall points, so as to improve his overall strength, so Xiaoao Jianghu must quickly release physical books, what should I do?
Zhang Yu fell into deep thought...... Several people didn't speak, and Tang Jun also knew that he needed to give the other party enough time to think, these things couldn't be rushed.
Zhang Yu thought for a while and said, "Editor-in-Chief Tang, what you said is very reasonable! If you hadn't helped me analyze it, I really wouldn't have known these details of physical publishing. It seems that I used to think about it simply. Your company's price of 2 million is still very sincere now. ”
Tang Jun secretly breathed a sigh of relief when he heard this, and his mood relaxed, no matter what, as long as this Zhang Yu let go, he could leave one million for the company, which could be regarded as a successful completion of the task.
"But!"
Tang Jun, who had just relaxed, heard the word "but", and his heart immediately lifted again...... Generally, when talking about business, I am afraid that the other party will not be able to say it, because after that, there is basically no good words.
Tang Jun complained a little in his heart, what's wrong with your kid! Talking and panting is really uncomfortable.
Tang Jun suppressed the unhappiness in his heart and said, "Does Mr. Zhang have any other opinions?"
Zhang Yu smiled: "Although I am also a rookie author, there are still differences between me and ordinary rookie authors. As you know, I am already an author with a certain reputation and audience, and I am a well-known anchor with some influence! Therefore, the final sales scale of 'Xiao Ao Jianghu' is 200,000 copies, which is far from being a market conclusion for my works. Editor-in-Chief Tang, do you think I'm right to say that!"
Tang Jun nodded when he heard this, and said, "Mr. Zhang, you are not very old, and your words are indeed calm and old-fashioned. I won't go around in circles, and I'll get a company floor price. As for our company, we can pay up to 3 million yuan to buy out your Xiaoao Jianghu. To say that this has reached the sky-high price of three yuan per word, it should be a fairly rare price in China. I don't talk darkly, the price of three million is already the company's floor price, which is the company's last red line and the last sincerity. What do you think?"
Zhang Yu smiled and nodded: "This price still reflects the sincerity of your company, I am very satisfied." ”
Tang Jun breathed a sigh of relief when he heard this, and his heart was relieved again, although he still spent three million in the end, he was able to finally get this Xiaoao Jianghu contract. I can be considered to have successfully completed the tasks assigned by the company, and I can hand over to the vice president when I go back.
Tang Jun, who was relaxed, picked up the coffee on the table and brought it to his mouth.
"But!"
When Tang Jun heard Zhang Yu, he was just a little embarrassed! With a flick of his wrist, he almost didn't spill the coffee that had been brought to his mouth! For a moment, he was a little embarrassed. At the same time, I was secretly angry, why can't you do it, this is a precursor to forcing me to have a heart attack!
When Liu Jingchen saw this, she almost didn't burst out laughing, and when she thought of the cunning boss above her, she was played with by the other party's child, and she wanted to laugh.
Zhang Yu said with a smile: "Although three million reflects the sincerity of your company, there are still variables here. ”
Tang Jun frowned when he heard this, and said, "What other variables are there?"