This "Human Eradication Project 2" is the first time that Embassy Pictures has released a film in an overseas market, which is of extraordinary significance.

Although Embassy Pictures has dug up the distribution department of the former Polygram Pictures and established overseas distribution channels, only by successfully releasing films overseas can it prove that it actually has an overseas distribution network.

Alan Ebert returned to the UK at the beginning of October to personally preside over the distribution of the entire Western European market.

"Ente, except for "Human Removal Project 2" in this year's Halloween schedule, there is no heavyweight horror thriller at all. ”

In one office, Alan Ebert told the head of the operations department of Europe's largest cinema company: "Halloween is a traditional holiday, and watching horror and thriller movies during Halloween is also a tradition for movie fans!"

"So, we've decided to launch your company's Human Removal Plan 2 the weekend before Halloween. ”

Alan Albert was not entirely satisfied with this, and said: "But your company can invest more resources!" He emphasized: "This is the Halloween schedule, those traditional commercial films, those science fiction films, romance films and commercial films, should stand aside in the face of horror films!

Ente understood what Alan Albert meant, but didn't speak.

"Human Erasure 2 is more than just a horror thriller. Alan Albert continued: "Still a sequel movie. Don't forget, the first part was a huge success! What about the second one? It will only be more successful! The more screen your company puts into this film, the more you will definitely get more rewards!"

This makes perfect sense, and although he is a European, Ente is engaged in the most commercial work in the film industry, so he naturally thinks about things from the perspective of the market.

Alan Albert added: "The sequel to a successful movie has the least risk! and the most appealing audience!"

"Okay. Ente said, "You convinced me, tell me what you think." ”

Alan Albert said directly: "4,000 screens! Your company's theaters are located in all the countries of Western Europe, and it is not difficult to give 4,000 screens to "Human Eradication Project 2", right?"

Sydney, Australia.

Danny Donald came to Australia after setting up an office for Embassy Pictures in an indescribable city.

Although Australia is very far from the West, it has always been divided into traditional Western markets by Hollywood, and Embassy Pictures' Sydney office oversees all Oceania markets, including Australia and New Zealand.

In the conference room, Danny Donald is listening to a summary of the work of various parties.

"1,200 copies have been printed. "The delivery is underway, and by the 25th, all copies will arrive in theaters in Australia and New Zealand, and Allianz Insurance has provided insurance services for this copy printing and delivery," said the person in charge of the work. ”

He thought for a moment and then said, "I've checked all the theaters, and they will be shown on time the weekend before Halloween." ”

Danny Donald turned to a middle-aged woman and asked, "Margaret, is the third-party oversight confirmed?"

"We've signed a contract with PwC Australia, and they'll oversee the flow of money from the box office and accounts to the theaters," said the woman, who had a bit of a fortune. ”

"Don't be careless. Danny Donald is cautious: "We are outsiders, and we need to prevent local companies from messing with their accounts. ”

"Yes. The middle-aged woman replied.

Danny Donald said to the dark-haired man next to him: "From the first day of the film's release, a week-long market research was launched, collecting all kinds of first-hand data, analyzing market feedback, and transmitting it back to the parent company in a timely manner. ”

The black-haired man said: "The manpower is ready, we have contacted a professional market research company, and we are just waiting for the film to be released." ”

Danny Donald nodded first, and then reminded: "After the film schedule is over, collect the audience reputation of local newspapers and periodicals, theater special issues, advertisements for external publicity, business conditions among peers in the same period, the proportion of audience composition, and the reaction of public opinion to the film to the company regularly." ”

After the meeting, Danny Donald and the head of the Sydney office had preliminary contact with Australia's Home Imaging Company, Sydney Cable One, Australian Radio and Television in less than a week, and after "Human Removal Project 2" was released in Australian theaters, it will be broadcast in these offline channels one after another to continue to earn revenue.

In addition, Danny Donald has held discussions with representatives from Qantas, Sydney Hospital, the Australian Prison Management Association, Hilton Hotels Australia and more.

These are all non-dramatic offline channels for films, such as airplanes, hotels, hospitals, schools, universities, prisons, libraries, and so on.

Airplanes are the largest of the total, and most flights usually have a lot of movies on board.

These channels generally charge a flat fee or charge per view, and although they are a small source of profit, they are also a lot of revenue accumulated by multiple channels over a long period of time.

In terms of the derivatives market, the Sydney branch has also made corresponding preparations, the derivatives of horror films are not easy to do, and "Human Removal Plan 2" does not have much space for derivatives operation, and those derivatives operating companies can value the masks in the film.

Halloween is just around the corner, and it's the most active time of the year for demons and monsters.

If you want to become a demon and a monster, you definitely need corresponding items.

The traditional first-tier market of Hollywood films all pay attention to the copyright protection of cultural products, which is also the basis for films to make profits offline.

Otherwise, before the movie comes out of the theater, piracy will be flying all over the sky, and there will be no offline income.

Before the release of "Human Erasure Project 2", Ronan went to Europe again to check on the preparations for the overseas release.

Europe is the base camp of the former Polygram Pictures, and the work here is quite well prepared, and the distribution network covers every channel online and offline, although it is far less than the six major companies, but it is not worse than the second-tier distribution labels.

Since the 90s, Hollywood has dominated the world film industry, continuously exporting films to markets around the world, and in most countries and regions, local films are no match for the influence of Hollywood films in the local area.

With excellent film content that caters to audiences around the world, Hollywood's distribution network around the world is enough to act as another pillar to bring films to overseas markets.

In the early days, Hollywood studios chose to work with local agents, but the increased fees in the middle will undoubtedly reduce the revenue of Hollywood companies.

In recent years, just as Ronan asked Embassy Pictures to do, in the main overseas market for Hollywood films, major companies have set up branches or overseas offices, no longer relying on the middleman-agent model, but have begun to set up branches and hire their own employees to operate the way to distribute films overseas.

The formation of this vertically integrated distribution network has led to the growing capacity of Hollywood's overseas distribution capabilities, with offices acting as a hub between the Hollywood parent company and various markets.

A global distribution network with local roots will not only help Hollywood's films reach overseas markets, but will also be able to feed Hollywood back with their knowledge of overseas markets and audiences, and overseas market executives will advise on how to promote overseas sales, including scripts, cast and crew selection, and final editing.

For example, some Hollywood movies will always hack some countries, but when the market in these countries grows, Hollywood has to make changes, and the local branch can provide specific data and examples to avoid making some serious mistakes.

Two markets like Russia and the East are the most typical.

Even in order to please audiences in some important markets, Hollywood will even offer special editions based on the opinions of overseas distribution and marketing departments.

Entering the end of October, the Halloween schedule kicked off, compared with previous years, I don't know if it was affected by the economic crisis, the competitiveness of this year's Halloween schedule is very small, and even some horror movies produced by small companies have not been completed for various reasons, so they can only change the schedule.

On the weekend of October 20, after the withdrawal of two horror films, it became a situation in which "Robbery and Kidnapping", distributed by Columbia Pictures, became the dominant one.

Guy Ritchie's new film after "Two Big Smoking Guns", even if it is praised by critics, praised in the media, and the addition of Brad Pitt, it still can't change the situation that is not very suitable for the North American market.

"Kidnapping" is a good movie, but a good movie may not be accepted by the public, and the release of Sony Colombia has not really changed the situation, "Robbery and Kidnapping" only grossed $8 million in its first week.

However, the film has an excellent reputation among some audiences, and it can undoubtedly make a long-term profit in the offline market, but it will take much longer than the theatrical screening.

There were almost no strong competitors in the same period, and two horror films were withdrawn, and "Robbery and Kidnapping" was still average at the box office, which also means that it could not bring much trouble to subsequent films.

"Human Removal Project 2" will be released the following weekend, and after this weekend is Halloween, as in previous years, many horror movies will be released on this weekend.

But this year's situation is quite weird, there are a lot of small-scale horror films with small productions and small releases, and the only horror film with a scale of more than 2,000 theaters is "Human Eradication Plan 2".

This does not mean that there were no other films with mass releases during the same period.

Produced by DreamWorks and distributed by Twentieth Century Fox and starring Matt Damon, Will Smith and Charlize Theron, Back to Glory also opens this weekend.

Charlize Theron is negligible right now, with Matt Damon and Will Smith both having considerable box office appeal.

Fortunately, the audience for this film does not overlap with "Human Eradication Project 2" in a large area.

In addition, "Marlena", which was bought by Miramax, also premiered this weekend, and the Chinese name of the film is "The Beautiful Legend of Sicily".