Chapter 1004: Effect Benefits
With the Oscars coming to an end, another awards season in Hollywood has officially come to an end.
Before the award ceremony was announced, "The Departed" was recognized as the number one favorite, but after the results came out, even the media that thought the film would be a super winner began to comment that "The Departed" was not worthy of the award.
Criticisms such as "Martin Scorsese really deserves an Oscar for Best Director and Best Picture, but "The Departed" is not his best work.
Like "Babel" and "Little Sunshine Beauty" became the object of general sympathy in the media.
As for "The Departed" winning three of the four major awards, and Relativity Entertainment winning the Best Picture award for three consecutive years, the mouth of the media is full of intrigue and shady.
This is the consistent behavior of the North American media, even the top newspapers such as the New York Times and the Los Angeles Times, quite a few times, will only selectively read what they want to see, and the objective and facts are not important to them at all, and in order to achieve certain goals, making up nonsense is not news.
The Oscars come to an end, slamming the big winners and sympathizing with the losers, which is a routine every year.
"Departed" is not the first, and it will not be the last.
How much controversy did "Forrest Gump" and "The Shawshank Redemption" cause after the Oscars?
But people with a little brain know very well that "The Shawshank Redemption" will not be favored by the Oscars at all, and it would be even more nonsense to win those heavyweight Oscar awards against a film like "Forrest Gump".
Strictly speaking, "The Departed" doesn't seem particularly good.
But the result of the Oscar is, after all, compared to many films, and other competitors are really a bit weak.
Regardless, "The Departed" has won enough attention and good enough word-of-mouth in North America.
After the Oscars, the film appeared in the markets of East Asia and Southeast Asia.
As Ronan expected, with the craze caused by "Infernal Affairs" in the past, "The Departed" has not stopped criticizing and even invecting since the day it was released.
The two films are inevitably compared by audiences who have watched "Infernal Affairs" in East Asia and Southeast Asia, and the pure American gangster film "The Departed" is seriously not in line with the aesthetics of the audience there, although the reputation will not collapse, but it is also far from "Infernal Affairs".
For a considerable proportion of fans in East and Southeast Asia, "The Departed" won several heavyweight Oscars, which was very surprising and even puzzling.
How can such a remake, which can't even compare to the original, become the best picture at the Oscars?
It can be said that quite a few viewers can't understand how the two-man duel between Liu Tianwang and Dianyanliang has become vulgar and unbearable in exchange for Tom Cruise and Will Smith, two Hollywood superstars with global influence.
But one thing is very obvious, even in East Asia and Southeast Asia, the influence of the Oscar effect is still obvious, even if "The Departed" has a poor reputation, it still has a good attendance in East and Southeast Asia.
This is also a new box office growth point for "The Departed".
In the week after the Oscars, the film grossed nearly $12 million at numerous film markets in East and Southeast Asia.
In North America, because the film has been released for nearly three months, it has rebounded and expanded as early as when the Oscar nominations were announced, and the Oscar effect is naturally not as good as the newly released market.
However, the influence of the Oscars should not be underestimated, and North America has once again rebounded.
The number of theaters and screens in North America, which had fallen to less than 500, rose to nearly 1,500 in the week following the Oscars, and the weekend box office soared from less than $3 million to nearly $13 million.
After this round of outbreaks, the North American market for "Departed" was basically exhausted.
So far, the film has grossed $221.22 million in North America and $191.78 million at the overseas box office, and continues to grow with the help of the Oscar effect.
The global box office of more than $400 million is enough for Relativity Entertainment to recover all the costs invested in "The Departed", even if it is paid to Martin Scorsese, Tom Cruise and Will Smith, as well as all the main creative staff, including Ronan, there is still a slight surplus.
But the film's offline revenue has just begun.
In the first round of TV broadcast rights in North America alone, "The Departed" earned $16.5 million.
As the winner of many heavyweight awards such as Best Actor, Best Director and Best Picture, after the release of the DVD, Embassy Pictures will also release a special Oscar commemorative album of "The Departed", which records the journey to the Olympics that can be made public.
In this era, no matter how good the quality of a film is, it is not as important as selling well on the disc.
With Netflix, a DVD rental and sales platform with super advantages, Relativity Entertainment's DVD business is quite strong.
At the right time, Ronan didn't mind turning the company into a disc seller.
Which of the post-80s boys who once lived on the other side of the Pacific Ocean did not have a wealth of experience with DVDs?
When you come into contact with a disc seller for some purpose, but can't find a suitable DVD, and can't help but show a look of disappointment, the disc seller always takes out the colorful disc from the torn sack, the inner pocket of the jacket and even the crotch of the pants, and empties the buyer's pocket.
As a result, people got to know Mr. Xu, Mr. Ren, Mr. Li, Mr. Shu, Mr. Ye and so on.
It is also a good memory that many people keep in their hearts.
The success of "The Departed" at the Oscars all carried over to the commercial market, translating into real revenue from Relativity Entertainment.
The Oscar statuette, which cannot bring in commercial income, does not mean anything to the film company.
In the last three years of the Oscar feast, Relativity Entertainment has all grabbed the most delicious piece of cake.
Ronan will not deliberately publicize, nor will he deliberately keep a low profile, how to win the award or continue to win the award in the next few years.
Shahai Entertainment has already set up a number of projects, and it is impossible for him to give up the interests that he hopes to get.
Heading into March, Hollywood has finally calmed down from the hustle and bustle of awards season.
The end of the Oscars ceremony means the end of another awards season in Hollywood, and when the media seized the last residual heat of the Oscars and made another splash, Hollywood seemed much quieter.
The agents running around Burbank and Beverly Hills are gone, the business staff of professional PR agencies are in hibernation, and celebrities large and small continue to be drunk and busy waiting for the next awards season.
Relativity Entertainment's film "Slumdog Millionaire", which is ready for the next awards season, has completed all filming and production, and will embark on a long road to the awards, starting with this year's Cannes films.
In addition, David Fincher's "Sunshine Girls" will also try its hand at awards season operation.
But Ronan knows very well that the theme and content of "Sunshine Girl" determine that it is impossible to do much at the Oscars.
At the same time, Christopher Nolan, who completed "The Dark Knight", got rid of the promotion from Warner Bros. and cooperated with Shahai Entertainment again to officially start preparing "Inception".
Because of Heath Ledger's death and Warner Bros.'s god-making promotion plan, Christopher Nolan previously distracted a lot of energy on "The Dark Knight", and the "Inception" crew, which was originally planned to be established in February, had to be postponed until now.
Now, with the promotion of Warner Bros. various gods, even if "The Dark Knight" is far from being released, but with the promotion of some trailers and related character videos, Heath Ledger and the Joker are about to become gods.
Ronan has already seen the finished film of "The Dark Knight" and has enough knowledge of the quality of the film and the excellence of the joker.
There is no doubt that as long as "The Dark Knight" is released, Heath Ledger and the Joker will surely become gods among fans.
With Christopher Nolan moving into a new project, the Inception crew was officially established.
The sci-fi production is expected to cost up to $150 million, and Christopher Nolan has done a lot of preliminary work to start filming in October and finish all filming by September next year.
As a key first-line commercial production project, Embassy Pictures also gave priority to finalizing the 2008 holiday schedule for "Inception".
In terms of actors, before the Oscars, Tom Cruise contacted Christopher Nolan several times to talk specifically about the project, and the two sides have reached a consensus on cooperation.
Stars want to work with great directors, and great directors also want to work with stars with great appeal, and the two sides complement each other and it is easier to achieve a win-win situation.
Tom Cruise will play the leading role in "Inception", and several other key actors, Christopher Nolan plans to use British actors after communicating with Ronan in advance.
Ronan has no problem with this, except for a rare case like the little devil, there are too many actors in Hollywood who are suitable for a certain role.
In addition, Christopher Nolan watched "Juno", which was released last year, and was impressed by the heroine Alan Pegg, and planned to let her play one of the extremely important supporting actresses.
Regarding actors, Ronan has only two requirements for Christopher Nolan: one is not to use box office poison like Nicole Kidman and Colin Farrell, and the other is to control the actor's salary.
Tom Cruise must be a base salary of $20 million plus a certain percentage of the post-production share, and all the other actors combined, the salary will not be higher than Tom Cruise alone.
Superstar and star are two different concepts entirely.
After deciding on some of the actors, Ronan received an invitation from Tom Cruise, who won the Oscar for Best Actor and decided to call a small celebratory party.