Chapter 713 Roadshow publicity that is not a roadshow
"But will the director team agree to you doing this?" Liang Xueying said worriedly, "Spring Festival Gala, it's not like you can play how you want!"
"I should agree!" Xiao Yao said, "I don't ask the host to mention the name of our movie when the curtain is announced, but to integrate the performance of this sport into the program." As long as the audience is interested in our performance and learns about the sport of parkour afterwards, our promotional purpose is achieved. Just like when I performed "The Great Wall" at the Spring Festival Gala that year, I didn't mention my brand name, but the lighting costume gave the audience an impression, and my goal was achieved. As long as we design the details of the performance, the effect will not look strange or abrupt, and I believe the director team should not object. ”
"Hmm~" Liang Xueying nodded subconsciously. She feels that this kind of obscure approach, even if it is the director team of the Spring Festival Gala, there is indeed no direct reason to refuse.
"But there's a problem here," Xiao Yao looked at Liang Xueying again, "I will try to design the show to look reasonable, but the audience notices our parkour performance later, which will inevitably distract you as a singer, and may have some impact on you." ”
"It's okay!" Liang Xueying smiled and waved her hand indifferently, "Although the opportunity for the Spring Festival Gala is rare, it's not the first time I've been to the Spring Festival Gala." In my current situation, striving for the Spring Festival Gala is more of an affirmation of my work this year, and it is not like newcomers who rely on the Spring Festival Gala to enhance their popularity. It's a show together, and it's not about replacing my show with yours, I'm okay on my side. ”
"That's good!" Xiao Yao said with a smile, "I made a temporary decision, and I haven't informed Zhao Rui yet." But as long as you're okay on your side, I think they're okay on their side. ”
"But it's a problem on the director's side. Liang Xueying said, "The requirements of the Spring Festival Gala are very high! If the choreography is not well designed, it is not easy to pass." ”
"Don't worry, I'm confident!" Xiao Yao said confidently.
In the previous life, there was a parkour program on the CCTV Spring Festival Gala, at least the director team of CCTV would not be particularly firm in refusing parkour, an emerging extreme sport with a certain degree of danger, to appear on the stage of the Spring Festival Gala. In this world, parkour has spread to the world, and the founder and initiator of this sport has changed from a Frenchman to several young stars in China, and it has become a sport created by Chinese people, and the director team of the Spring Festival Gala has no reason to refuse.
As for the effect of the program, Xiao Yao remembered that the parkour performance of the CCTV Spring Festival Gala in his previous life was a comprehensive dance program combined with a modern dance program, and the whole program was not exciting, Xiao Yao believed that he could definitely design a program with better stage effects than that program. The show in the previous life can be on the stage of the Spring Festival Gala, this time with the addition of Liang Xueying, herself, Zhao Rui, and Xu Fei, plus a program with better stage effects, it should not be difficult to pass the review of the director team.
"Okay, then I'll see. Liang Xueying nodded with a smile.
Liang Xueying believes in Xiao Yao's ability very much, since Xiao Yao said that it can be done, she unconditionally believes that it can be done.
After discussing with Liang Xueying, Xiao Yao immediately took out his mobile phone and called Zhao Rui and Xu Fei and told them about the matter.
These two are both actors, and the opportunity to go to the Spring Festival Gala can't be compared with Xiao Yao, a singer. So far, the two of them have not been to the Spring Festival Gala. I heard that I had the opportunity to go to the Spring Festival Gala, or to play parkour on the stage of the Spring Festival Gala, and the two immediately agreed. As for using Liang Xueying's singing as a background in a similar form of accompanying dance, even Xiao Yao doesn't mind, and of course there is no problem between the two.
It's not enough to have just the three of them in this show, but also to find some parkour teams or individuals to participate in the show. Zhao Rui and Xu Fei's main job during this time is to prepare for the next movie promotion, and they are currently selecting parkour teams and individuals to participate in their parkour tour through the registration materials and videos, and Xiao Yao also successfully handed over the task of selecting other parkour personnel on the Spring Festival Gala program to the two.
After Zhao Rui and Xu Fei said yes, the next step is to contact the director team of the Spring Festival Gala. Although Xiao Yao analyzed that the director team would agree, it still had to be determined first. Only when the director team agrees with their program concept and allows Liang Xueying's program to be changed like this, can they start to arrange the program, otherwise it will be useless.
Today is the day of the second review of the Spring Festival Gala program, and the director team must be busy reviewing the program during the day, and Xiao Yao and Liang Xueying did not bother. The two waited until the evening, and it is estimated that after the program review was completed, they contacted the review team in charge of singing and dancing in the director group of the Spring Festival Gala.
I heard that it was something related to the show, but the director team did not postpone it, and invited the two of them to CCTV's TV building for a small meeting in person. After listening to Xiao Yao's idea of adapting Liang Xueying's show, the director team briefly discussed it for a while, and then nodded and agreed.
Xiao Yao has been a director and screenwriter, and often designs his own performance stage in the stage performances of variety shows, not only for his own performances, but also for singers such as Liang Xueying and Jiang Kailin. I heard that Xiao Yao planned to arrange it by himself, but the director team did not interfere, and completely gave Xiao Yao the right to adapt this show, waiting for the review of the adapted product.
After all the parties were agreed, the next step was to design the stage performance of the whole show. There must be no problem with the part that Liang Xueying sings, the main thing is to design the performance movements of parkour and combine them with the song performed by Liang Xueying.
Parkour is an outdoor sport, and it can be difficult to move to the stage to perform. However, in the previous life, except for half of the program on the Spring Festival Gala that year, parkour did not appear on the stage, and there were also some programs with better stage effects. Xiao Yao has some stage programs in his previous life that can be used as a reference, and Zhao Rui, Xu Fei, and even other parkour groups and individuals can help with ideas, and it is not so difficult for everyone to brainstorm and choreograph a suitable stage performance.
In this show, Liang Xueying sings in the front, and the parkour team performs parkour in the back. Liang Xueying doesn't need to do movements, and the people behind don't need to sing, as long as the relationship between the two is consistent, the two sides actually have no interaction. During the rehearsal, Xiao Yao and the others only need to play the song that Liang Xueying wants to perform to practice the rhythm, and they don't need Liang Xueying to be present. However, Liang Xueying was curious, and went to the rehearsal site of Xiao Yao and others for several days in a row and watched their entire rehearsal process.
A week later, their show was already taking shape and they were quite proficient in rehearsing. After Liang Xueying notified the director team of the Spring Festival Gala, the director team of the Spring Festival Gala also specially arranged time to conduct a separate review of their program.
When the program was reviewed, the effect of the whole program made the director team quite satisfied, not only successfully passed the so-called "second review", but the director team also put the show into the final program list, exempted the "third review", and let them prepare for the final rehearsal.
It's not that there is no change in the program list during the rehearsal stage of the Spring Festival Gala, but it is extremely rare, so if you enter this final list, you can participate in the rehearsal, and the Spring Festival Gala program is basically done. At present, there is still a little more than a month before the Chinese New Year's Eve, and there is still half a month before the first Spring Festival Gala rehearsal. Whether it is the instrumental music performance program of "Mystery Garden" or Liang Xueying's song program, there is no need to practice every day, Xiao Yao and others naturally turned their focus to their own movie promotion.
The movie was released during the Spring Festival, to be precise, on the third day of the Lunar New Year. Now there is a little more than a month before the Spring Festival, and less than 40 days before the release of the movie, and the promotion of the movie has officially started.
First of all, of course, it is a means of publicity such as buying advertising space on TV stations and the Internet, releasing trailers, and announcing the release date of the movie. The trailer and promotional film have all been edited, and the specific delivery is responsible for the staff of the distributor and Xiao Yao's personal studio on behalf of the producer, and there is no need for Xiao Yao and other creators to worry about this aspect.
Secondly, the main creators and stars have appeared on various variety shows to promote.
Among several reality shows with relatively high ratings in China, outdoor reality shows like "Running Man" are generally in summer or autumn, and there are also popular reality shows such as the revised "Singer" and the second season of "Sound Immersion" at the beginning of the year, but one of these programs is a competition, and there may be more than one episode to participate, and the other is mainly to show the voice, which is not suitable for the promotion of their action movie, so Xiao Yao and several others are more conventional in the promotion of variety shows for this movie, but they only participated in a few " Quick Book", "Everyday Upward" and other in-studio games and interview variety shows.
Compared with the publicity on variety shows, the offline roadshow promotion of this movie is the feature of this movie's promotion, and Xiao Yao and others basically focus on the roadshow.
As early as the open call for parkour teams to go on a parkour tour with YRF, the news that the YRF team will be touring several cities across the country was also announced.
Since the identities of the YRF team members have been disclosed long ago during the preparation of the parkour movie, and fans also know that the team members of YRF are Xiao Yao, Zhao Rui and Xu Fei, so after the news of this parkour tour was announced, it not only attracted the attention of parkour fans, but also attracted great attention from the fans of the three.
Among the fans of these three, the most excited is undoubtedly Xiao Yao's fans. In addition to Xiao Yao's largest number of fans, it is also related to Xiao Yao's past behavior.
Among celebrities, Xiao Yao has the most intimate interaction with fans, but he is not the most frequent, let alone the most widely contacted. In the past, Xiao Yao asked fans to play flash mobs, and traveling by car together was a move that made fans particularly envious, and among those who envied these fans, not only fans of other stars, but also Xiao Yao's own fans.
This time, Xiao Yao and Zhao Rui and Xu Fei were on a parkour tour together, which was obviously also an offline event. Although the message issued in the name of the YRF team collectively stated that people who can parkour are recruited to perform with them, and only those who can parkour and have a better time will be selected by them to perform with them, but this event is not the kind of secret event that was kept secret from everyone except the participants, and the time and venue of the tour have been announced in advance, even if you can't play parkour, you can go to the scene to watch them play.
After the sadness of the flash mob and self-driving tour incident, Xiao Yao's fans finally had the opportunity to participate in Xiao Yao's offline activities on a large scale, and they were naturally very excited, and they all shouted to go to the scene to see Xiao Yao himself.
Although this event is called a tour, since the locations suitable for parkour are basically in open air, the selected tour locations are also in public places in various cities, not in gymnasiums and other places, so naturally there is no admission fee.
Every time the parkour tour, the scene is crowded, and when you see their parkour performance, the scene is full of cheers and cheers. In addition to parkour performances, Xiao Yao and others also interacted frequently with the audience, and the atmosphere was also very good.
However, there are many people at the scene, and there is a lot of interaction between Xiao Yao and others, which is also a great test for the security of the scene. Fortunately, the film distributor and Xiao Yao's personal studio also expected this situation, and they were quite well prepared in this regard, and there were no major accidents or mistakes in the whole event.
This parkour tour has set up a total of more than a dozen stops in China, which means that Xiao Yao and others have traveled to more than a dozen cities in total. Parkour activities are only held once in a city, but they are not held in a city every day, but are distributed within a month, because in this month, they also have to go through two Spring Festival Gala rehearsals and the recording of several variety shows and talk shows.
Although Xiao Yao and others did not hang the sign of the movie promotion roadshow in the parkour event, and the name of the movie was not mentioned at the scene, before the event began, the promotion of the parkour movie had begun, and various advertisements, promotional videos, and trailers had already come out, and the various variety shows they participated in to promote the movie during the event were also broadcast one after another, and the audience still easily thought that their parkour tour was related to the parkour movie that would be released during the Spring Festival. So even if they didn't promote the film at the event, the effect of the promotional film was successfully achieved.
In addition, through this parkour tour, Xiao Yao and they also successfully created a new star parkour team.
According to the original plan, Xiao Yao and the others selected some local parkour teams or individuals to join them in each city, and did not plan to take the parkour team of a certain city to play together somewhere else. But after deciding to integrate parkour into Liang Xueying's show to be performed in the Spring Festival Gala, Xiao Yao and others changed their original intentions and took the parkour team selected by Zhao Rui and Xu Fei to perform in Liang Xueying's show with them to run through these dozen cities together.
Xiao Yao, Zhao Rui and Xu Fei are all actors, and after graduation, they will become busier and busier in their careers, and they may not have much time to spend on parkour in the future, so they want to launch another star parkour team to continue to promote the sport.
This parkour team will appear with them in the Spring Festival Gala, not to mention that it will be popular after the Spring Festival Gala, at least it has been on the Spring Festival Gala, which feels different. Take this team to complete the tour of more than a dozen cities with them, let them appear in front of parkour enthusiasts in more than a dozen cities, tell everyone that this team will go to the Spring Festival Gala with them, and then let them show their skills on the spot, and also successfully created the second well-known parkour star team among parkour fans in the country after YRF.
Parkour tours in more than a dozen cities, the recording of several variety shows and talk shows, and two Spring Festival Gala rehearsals, the three of YRF have been quite busy and fulfilled this month, and it seems that it is the end of the lunar calendar and the day of the Spring Festival Gala performance.
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