A strong man with a tired face was walking with difficulty in the desert, the blazing sun above his head made him despair, suddenly, he saw an oasis in the distance, so the man ran over desperately, and when he got closer, he realized that this was not an oasis at all, but a refrigerator that was not as tall as him.

When he opened the fridge, he drank as much as he wanted.

Finally, he glanced back as he left, and said the classic line.

"When I see the oasis on the horizon, I think of Zilova in the East!"

Liu Lang knows that this "Zilova" brand refrigerator is the core technology of the Italian "Ariston" company, which sold eight sets of production lines last year, each with a total of 700,000 US dollars, which is really a lot of money and has become the most profitable company in China.

Of course, these refrigerator factories also make a lot of money.

Eight companies have the same product, but with different names, and the prices of these refrigerators are basically the same, and they started a crazy price war in order to grab the market.

Your price is 3,000 yuan, and my price will be reduced by 100 or 2,900 yuan.

The eight refrigerator factories are like the princes of the eight directions, fighting in the dark.

This may seem like normal market behavior, but for the industry, this price-first behavior is undoubtedly wrong, because they ignore the improvement of the quality of the product itself.

The price war can only have a temporary advantage, in the long run, only to continuously improve the technology, so that the product to obtain the core technology is the long-term plan, just as Liu Lang warned the "Gemei" air conditioning factory, we must work the core technology, if not, it can only be waiting for death.

As a result, these refrigerator factories closed down within two or three years, and finally only one "Meiling" refrigerator became the final winner, and later became the leader of the national refrigerator industry.

There is also an advertisement that also makes Liu Lang remember deeply, "When the sun rises, our love lasts forever!"

This advertisement is the "Sun God" health drink that was once popular all over the country.

How awesome is the "Sun God" health care product drink? It once created an astonishing performance of 63% of the national health care product market share, which is certainly an out-of-print record that has never been seen before.

Liu Lang had read some books about the company in the 80s in his previous life, and knew that this "Sun God" launched its own main brand in 87 years, that is, the Sun God Bio Health Oral Liquid and Hericium Lion's Mane Oral Liquid, these two products created the glory of the Sun God, and it was born at the same time as a beverage company called "Wahaha", but in the next seven or eight years, the Sun God led the way and became a well-deserved overlord in the entire Chinese industry.

But when the time came to the mid-to-late nineties, the "sun" sank in the west, and lost its former glory, while the obscure "wahaha" showed its hideousness, and finally had the last laugh.

If only one of the eight refrigerator factories is left in the end because they ignore the core technology, then the fall of the "Sun God" is because they ignore the market and do not keep up with the pace of consumers.

"Helios" has a special scientific research center, and also concentrates a group of scientific researchers with strong development capabilities, but they are only immersed in hard work, and they cannot obtain valuable feedback from the market at all, and they have not obtained a clear development direction from the decision-making level.

They have developed dozens of new projects over the course of a few years, none of which have been recognized by the market.

In the formulation of sales policies, the headquarters has never implemented different stimulus policies for new and old products, so marketing personnel are naturally keen to sell old products that have formed a market, and have no interest in new products that need to be cultivated.

Over the years, on the battlefield where new products have emerged in the health care product market where the advertising war is extremely fierce, their two pillar products have naturally aged, market interest has declined, and it is no accident that the company has stepped into the sunset.

Wahaha, on the other hand, is very active in product development, first launching fruit milk in the early 90s, when children's nutrition solution was still at the peak of sales, achieving a strategic shift.

Since then, his new products have been constantly emerging. Careful analysis shows that Wahaha's products are first and foremost aimed at popular products, and then make frequent attempts, often when a product reaches the peak of sales, they have already made the decision to launch new products.

Of course, the law of the market is not everyone can grasp, after the development of fruit milk, Wahaha also once fell into the direction disorder, under the premise of high sales of fruit milk, Wahaha has carried out many attempts to promote new products, although many attempts have failed, but relying on fruit milk can also make them a smooth transition, until they tentatively launched Wahaha pure water, in the market to achieve a good response, immediately entered the water market, thus the first war laid the future domestic beverage hegemony status, until Liu Lang was reborn in that era" "Wahaha" is still the absolute king of domestic beverages, and no one can shake it.

Looking at these advertisements, Liu Lang is really full of emotion, once upon a time, these products have become popular fashion respected by the Chinese people, and have become the most popular brands in that year and even in recent years, but after ten years and then looking back, few have survived, where can brands like "Nestle" and "Coke" have been circulating for decades and are still prosperous.

Chinese people do not lack imagination, but in modern enterprise management is much worse, most entrepreneurs do business only to make money for a purpose, of course, the same is true for foreign enterprises, but enterprises want to make money is not only in the propaganda efforts, more importantly, how to make the enterprise more long-term, which needs to establish a long-term plan that can fit the trend of the times, to establish a corporate culture in line with their own development.

China's reform and opening up is a feast of countless adventurers, who have risen one after another in this great era by their courage, created miracles that others cannot reach, and become the tide makers in the torrent of the times, but in the same way, the torrent of the times is also mud and sand, and in the end there are very few who can become victors.

Of course, Liu Lang is not worried about these, he is not engaged in what kind of drinks and food, the food industry is very dependent on the market and consumers, who can really grasp the taste of today's people?

He wants to engage in industry, the core of industrial products is only one point, that is, strong core technology, as long as he has the world's leading technology, then the market will be led by him, no need to look at the face of others.

https:

Genius one second to remember the address of this site:. Mobile version reading URL: m.