Positioning of the 311 platform
After almost a year of training, many viewers in Xia Guo have become accustomed to Chen Hao, or the operation method of Maoyu Entertainment.
That is to say, before each movie is released, it is only advertised on Weibo, and absolutely no other promotional activities are done, and no development is carried out. doesn't hold any celebrity meetings, simple ones are incredible.
However, this incredible operation has been going on for almost a year, so everyone is basically used to it, and they feel that this is the style of Maoyu Entertainment.
Because of this, the number of fans of Chen Hao's Weibo account has successively exceeded the 30 million mark, and it is still increasing.
This is really a terrible number, and what is even more terrifying is that unlike other Weibo accounts with 30 million followers, Chen Hao's account has not spent a penny so far, and has not bought even a single fan, but it is real data.
In this regard, on the entire Weibo platform, except for a few people who are really capable of virtue and art, the gold content of Chen Hao's account should definitely be among the best.
In fact, it's not nice to say.
As long as Chen Hao wants to, he can make a lot of money in a year just by using this account.
Of course, Chen Hao would not care about this kind of thing.
After all, for him, this account is purely for free advertising.
The time spans October and enters November.
At this time, the year is almost over, and it always feels like time flies too fast, and a year is gone in a blink of an eye.
The recruitment of Maoyu Network is going very smoothly, because of the reputation of Maoyu Entertainment, coupled with the very generous salary, the people who come to apply can be said to be endless.
So it took almost ten days for Chen Hao to interview in person, and finally formed a team of twenty-three people.
At this point, Maoyu Network Co., Ltd. is officially announced to be opened.
Since it is open, it is natural to be more or less lively, and everyone will have a meal together or something...... After eating and drinking, in this small building that was temporarily rented for office, Chen Hao gathered a group of employees for a meeting.
Although he doesn't know anything technical, like Maoyu Entertainment, this company must also move forward according to his philosophy, otherwise what would he do when he founded this company?
As the CEO of Maoyu Network, Chen Hao sat in the top position and recruited him heavily, or Zheng Lei, the deputy general manager who jumped from a well-known video platform, sat next to him.
Chen Hao opened his mouth, first briefly said some polite words that should be said, and then got to the point.
Chen Hao smiled, "We haven't been together for a long time, and your understanding of me may be limited to those circulating on the Internet." ”
"So here, let me tell you, I'm actually very easy to get along with, and you'll know this when you have more contact with the people of Catfish Entertainment. ”
"I've heard people say that the company's office space is a little too shabby, about this, maybe I didn't make it clear at the beginning, this place is temporary, everyone estimates that they only need to stay here for a year, maybe a year and a half. ”
"When the headquarters next to Maoyu Entertainment is built, everyone will move over. So rest assured, we are not short of money, and we will not pick and search the office environment. ”
"Okay, that's all it takes. Let's get down to business, which is what everyone should do next. ”
"I need a video platform, one that is not currently available in the Xia Guo market. ”
"The next thing is the point, our company's platform, which is different from what many people on the Internet guess, we are not trying to compete with other video platforms on the market now, in fact, according to my thoughts, the relationship of competition does not exist at all. ”
"Because we are a platform, we will only broadcast the works produced by our Catfish Entertainment in the future, including movies, TV series, music, animation, etc., and we will not access external resources. ”
"I'm saying this, you're all professionals, and you should be able to imagine that the number of videos on this platform in the future will not be too much. ”
"So, since the number is not too much, what am I going to do when I recruit so many of you over?"
What Chen Hao said was definitely a brand new and shocking news for everyone present, including Deputy General Manager Zheng Lei.
Yes, shocked.
Because most of these people present at this time have worked in video companies, even if they can't say how clear they are, they are definitely not unfamiliar with the operation of a video platform and how much money it burns!
If you really burn money, it will be a terrible number.
If so, if you don't have access to external video, you just rely on your own stuff? Can't you wait for bankruptcy?
Thinking about it, everyone's faces were full of incomprehension and doubts, and they waited for Chen Hao to continue, but they didn't expect that what they were waiting for was further shock.
"Your job at this company, in addition to the basic building and maintenance of the platform, also has a very important task, which is to improve the user experience as much as possible. ”
"First of all, this platform doesn't accept any ads. Secondly, because we follow the model of user paid subscription, the user pays money and wants to watch a certain movie, we at least have to ensure that he watches it smoothly and smoothly. ”
"After all, the computer screen and the mobile phone screen have limitations, and they are definitely not as good as the movie theater....... but they are not as good as the movie theater, so I still hope that you can do your best to let users have the experience of watching movies in the movie theater." ”
"In the future, when this platform is mature. I hope it can be connected to the smart TV in the user's home, so that the user can easily watch various works on our platform on the TV while lying on the sofa. ”
……
Chen Hao's words were not too straightforward, but the meaning of the words was still understood by many people present;
Especially Deputy General Manager Zheng Lei.
can sit in the position of vice president, Zheng Lei is not a straw bag.
So after a little pondering, he figured out that Chen Hao most likely planned to not only cut off the cooperation between other video platforms and Maoyu Entertainment, but also most likely want to cut off the cooperation with theaters and movie theaters.
Although Zheng Lei does not mix with film and television companies, he at least knows the approximate box office share ratio of a movie after its release.
That's an exaggerated proportion!
So, imagine that if after a period of development, the number of paying users of Maoyu Video increases, and when the time comes, Maoyu Entertainment's movies will not directly land in cinemas, but will be released on its own video platform.......
Considering that Xia is such a big country and such a big country with a population of 1.4 billion, how many movie theaters are there in total?
How many people in the country can't go to the cinema once a year?
Imagine that those who can't get into the cinema will probably go online in today's Internet era!
Hehe, suppose a certain movie of Maoyu Entertainment enters the cinema and costs 30 yuan a movie ticket. On the cat fish video, you only need ten yuan to watch it on-demand, and you can pause it if you want to, and watch it as many times as you want.......
Hehe, Zheng Lei was amazed!
He looked up at Chen Hao, who was still talking.
'Sand sculpture netizens are really sand sculptures to a certain extent!'
"That's the way to go, the one who eats soft rice, hehe, this Nima is a genius!"