Two days later, Xiao Yao uploaded the music video "American Airlines Broke My Guitar" to PV, the largest video website in the United States. Pen ~ fun ~ pavilion www.biquge.info

The video didn't have the names of the production team and actors at the end like a professional music video, but because Xiao Yao told them about the video after uploading it to the website at the request of Keith Craig and Betty Bellette, several of the "actors" who participated in the video performance reposted the video on their online social accounts.

Three world-class supermodels, a world-class rock band, and their online social media accounts all have a very large number of fans. When several celebrities reposted this song video that seemed to be a bit "spoofed", this video also stood out from the videos uploaded by many netizens on video websites, and quickly attracted the attention of many people on the Internet.

The meaning of the video is also clear, that is, a passenger of American Airlines was in the process of taking the plane, the checked guitar was broken due to the brutal operation of the porter, and he complained to the airline, but did not get a satisfactory answer. Although there is no text description, at the end of the video, a short video of a porter carrying luggage taken by a mobile phone in the form of an easter egg and a few photos of a damaged guitar are enough to show that this song and this video describe what really happened.

Expressing dissatisfaction with airlines by composing songs and uploading homemade videos is definitely something new in this world.

The song in the video and the content of the shooting are witty and interesting, and it has the conditions for wide dissemination, coupled with the reprinting of several celebrities' online social accounts, this video has attracted the attention of a lot of fans and netizens as soon as it is uploaded, so that this video has a very large base at the beginning of circulation, so in just three days, this video has spread from the fans and netizens of these stars who forwarded the video to countless ordinary netizens, and the video began to go viral on the Internet. Since it is a free video, video websites in many countries have also reprinted this video.

In three days, the video received more than 600,000 views on the PV of the American video website that the author originally uploaded, and the total number of views on the video on all the websites that reprinted the video around the world exceeded one million.

Netizens don't just look at it, there are countless netizen comments in the comment area under the video. In fact, this kind of damaged luggage is not just happened to Xiao Yao alone, many netizens have heard or experienced similar things before, and the parties have complained to the airline, and most of them have not gotten any satisfactory results as sung in the song in the video. So as the video became a hit on the Internet, a lot of comments on American Airlines' criticism and complaints also appeared.

As a result, the brutal operation of the American Airlines crew and the breaking of passengers' luggage quickly became a hot topic on the Internet.

A video that spreads so quickly in the early days and seems to be full of stamina, a topic that netizens are so hotly discussed, the media will naturally not be indifferent. Soon, many online media began to follow up, reporting and commenting on the video and the topic discussion it caused. Then, some traditional print news outlets began to participate in the report. And once the media participates, it undoubtedly adds fire to this video that has spread quickly, making its communication speed and influence a notch higher.

After ten days of fermentation, the total number of views of this video has exceeded 40 million, making it one of the most popular videos on the global Internet in recent times.

The popularity of this video is all over the world, not just in the United States. Among them, of course, Xiao Yao's motherland Huaxia is also included.

When this video first came to Huaxia, Huaxia's Internet also set off a wave of discussion, but unlike many other countries, many netizens in Huaxia recognized Xiao Yao as the protagonist of playing the guitar at the beginning, compared with American netizens, Huaxia netizens who have learned Xiao Yao to write "Lazy Song", lead fans to play flash mobs and other strange works and behaviors know that only Xiao Yao can think of this matter, and can definitely do it, so they are more concerned about what kind of effect this video can achieve. Therefore, in addition to online discussions, they have more practical actions.

In Huaxia, Xiao Yao has always been a young star with a positive image and positive sunshine. Now Xiao Yao, the star of his own country, is obviously "bullied" by American airlines, so he will express his dissatisfaction with American airlines in this way, and many Chinese netizens have also begun to express their support to Xiao Yao in action.

As a result, in the past ten days after the video was released, more and more Chinese people have begun to resist American Airlines and avoid taking American Airlines flights when traveling internationally as much as possible. Although this kind of behavioral resistance basically only appears in some Chinese people who know Xiao Yao in China, they still insist on this practice when they go to other countries for various reasons, and it will inevitably have some impact on people in other countries. This influence has further stimulated negative public comments about American Airlines, and the power is still very strong.

The comments of countless netizens and the impact of relevant media reports have formed a huge wave of public opinion. American Airlines' corporate image began to decline, in addition to the fact that China's ticket sales began to dive down, the most direct manifestation of this is that from the fifth day of the video's release, American Airlines' stock price has also begun to fall.

At the beginning of the release of this video, American Airlines did not notice the video, but this kind of thing is almost commonplace in all airlines. Not only them, but almost all airlines have received similar complaints, and the results have not been resolved. In their view, this video is just a manifestation of a passenger's weakness as a weak person, just a self-catharsis through the Internet. As for the American celebrities, they just participated in a boring spoof, and they have never called on fans to boycott American Airlines in any public setting, so this video will not have a big impact on them.

What they didn't expect was that the video would spread so quickly, and in such a short period of time, it would bring them so many negative comments, and even cause the company's stock price to fall.

In the past ten days, the influence of public opinion and the decline in stock prices have caused American Airlines to suffer a lot of losses, and American Airlines finally had to stand up and make a statement. So, on the morning of the eleventh day of the video, American Airlines announced that it would hold an official press conference for this purpose.

At the press conference, the spokesperson of American Airlines said to the "Los Angeles Times", "New York Times", "Washington Post" and many other most influential media reporters in the United States, praising this song and video is very wonderful, and the company will use it to educate and train the company's employees, especially the porter in the handling of luggage, the company will formulate a new, very strict operating specification requirements, to prevent the recurrence of this phenomenon, so that the company's customers can get better service. At the same time, the company also sincerely apologized to the passenger mentioned in the video, they did receive the complaint email from the passenger, which also included a short video and guitar photo taken by the mobile phone at the end of the song video. They promised to get in touch with the passenger as soon as possible, cover the passenger's damages, and repair or compensate his guitar.

American Airlines, a giant airline, apologized in front of the media, formulated new employee norms, and promised to compensate customers, which is a public confession. While many people thought this was what the airline should do, there were quite a few people who expressed surprise when they did it because of the video.

Because Xiao Yao mentioned the brand of the guitar in the lyrics of the song, the brand logo of the guitar also appeared in the video, and the manufacturer of the guitar also publicly announced in the media that it was willing to repair the damaged guitar for him for free.

Then, several other airlines that compete with American Airlines with international flights also publicly expressed in the media that they were willing to invite Xiao Yao to fly their airlines for free and experience their company's services. The implication is that the employees of their company will not act so brutally and destroy the passengers' luggage. On the one hand, it can be regarded as taking the opportunity to promote itself and improve its image, and on the other hand, it can be regarded as a mockery of competitors.

Seeing the statements of those competing companies in the media, the people of American Airlines almost didn't get their noses crooked. Our company is also unlucky, the person who wrote the song and made the video took our company's flight. If the person who wrote the song and made the video half a month ago took your company's flight, you can guarantee that your porter will not throw away your luggage?

But it has happened, and American Airlines can only consider itself unlucky. In addition to holding a press conference to make a public statement, they can only continue to take a series of remedial measures in an attempt to restore the company's lost image in the public mind. On the one hand, it strengthens the education and training of employees, regulates the operation of employees in the service process, and increases various supervision, and on the other hand, it is to win the source of passengers who are taken away by other airlines through various commercial initiatives such as preferential activities.

It's just that the image of the corporate brand is easy to lose, but it is more difficult to re-establish it. After this online video turmoil, although American Airlines is not a big injury, it has indeed been affected a lot, and I am afraid that it will take a while of hard work to recover.