Chapter 180: Brand Museum

Yan Yun gave her cousin a score of 99.9 for the house she built, and the only missing 0.1 score was that Yan Yun didn't know the location of the Strozzi Palace now, and the distance between the museum she wanted to go to the most and the next one she often went to.

Generally speaking, when people come to Florence, an Italian city that is almost synonymous with the Renaissance, they do not first go to the Basilica di Santa Maria del Fiore, one of the world's five cathedrals, but to places like the world-famous Galleria degli Uffizi.

But Yan Yun has always been a person who doesn't know how to write the word "usually", and the first place she goes to after settling in Florence is the Palazzo Spini Feroni.

The medieval building was bought by Salvatore Ferragamo in 1938 for 3.4 million lira.

The Palazzo Feroni Spini was once the headquarters of Salvatore Ferragamo. Since 1995, it has also been home to the Museo Salvatore Ferragamo, which tells the history of the brand.

After Yan Yun checked the map, he quickly made up for the missing 0.1 points.

If you really score it, Yan Yun definitely wants to give her new home a score of one hundred and one.

Palazzo Strozzi is not as close as the Salvatore Ferragamo Museum and is a two-minute walk away.

Yan Yun originally wanted to say that if he was not familiar with the place, if it was too far, he would study the route tomorrow and then go to the museum, but now that it is so close at hand, Yan Yun can't find a reason not to go immediately.

Museums for luxury brands are not uncommon, and Italian brands are not the only ones.

In France, there are also two very famous brand museums set up in the former homes of designers.

The first is the LOUIS VUITTON Museum, set up by the LV family in the former home of Asnieres on the outskirts of Paris.

The second is the Dior Museum, which was set up by Christian Dior in his childhood home in Granville, eastern France.

In addition to France, the CHANEL brand museum in the United States is also unique and talked about by the world.

Karl Lagerfeld, the "Fashion Emperor", met Zaha Hadid, the "Queen of Architecture", in the lobby of the hotel, and collided with a spark that the world had never imagined and never seen, and together they created the world's first movable art museum - CHANEL Mobile Art Museum. (Note 1)

When the CHANEL Museum, designed by Zaha Hadid, is going to exhibit around the world, it is not the exhibits inside that move, but the entire large building along with the exhibits inside.

After the museum was "built", it traveled from Hong Kong to Tokyo in 2008, but because of the menacing subprime mortgage crisis, it was stationed in New York, and failed to complete the last four stops of its round-the-world journey - Los Angeles, London, Moscow and Paris.

Among the well-known luxury brands, GUCCI, VALENTINO, and HERMES also have museums in their own brand birthplaces.

Each brand museum has its own characteristics.

Valentino's Musée du Ildville in Paris fills the interior of this 17th-century castle with dazzling technological elements, showcasing the brand's development with modern technology. In addition to the visuals, there is also Valentino himself starring in the documentary about himself, Valentino: The Last King.

Hermès museums are the most private, with many of the Hermès family's own art collections, not necessarily directly related to the brand, but many of them are private collections that show the third generation of the Hermès family's preferences for horse culture and paintings.

LV's museums are the most intimate and not open to the public. THERE ARE ONLY THREE WAYS TO BOOK A VISIT TO THE LOUIS VUITTON MUSEUM: THE FIRST, AND THE SIMPLEST, IS TO BUY A VIP FOR THE BRAND, THE SECOND IS TO WORK IN THE FASHION MEDIA, AND THE LAST IS TO BECOME AN EMPLOYEE OF LOUIS VUITTON.

The Salvatore Ferragamo Museum is a museum open to the public.

Compared to other luxury brand museums, the Salvatore Ferragamo Museum has the richest brand content on display.

Not only will we introduce the stories behind the shoes on display, but we will also explain the source of the inspiration.

Many people who travel to Italy will say that the front desk staff of Italian museums are arrogant, unkind, unwelcoming, and not accommodating.

Among these arrogant people were, of course, the staff of Salvatore Ferragamo's museum.

This statement is actually quite in line with the actual situation.

But if you think about it seriously, it's not the museum's problem, it's the fact that Italians themselves are arrogant or very proud in their bones.

It is for this reason that many Italians simply do not "disdain" to use English.

In Florence, even the only restaurant with three Michelin stars offers the same pride.

The waiters are gentlemanly enough, but their smiles are all on point, and there is no excessive enthusiasm or a heartfelt smile at all.

It is absolutely impossible to expect Italians to nod and serve others like the Japanese or Thai.

When Yan Yun arrived in Italy, she was originally going to make a pilgrimage to the kingdom of leather shoes, so her first stop when she left home did not show her "foodie" nature to choose Misan's restaurant, but came to Salvatore Ferragamo's museum.

First, Yan Yun didn't make an appointment for Misan's restaurant.

Second, going to Misan Restaurant alone to eat a "candlelight dinner" is not to say that no one has done it, and it is not sensational, but Yan Yun does not have such a hobby.

Sitting there alone, chatting with the waiter for three hours, I don't know if people's English is smooth, whether they have the willingness to chat, that feeling, think about it is also drunk.

Yan Yun had already thought about it, there were so many people who said that they would come to Italy to play with her, and there was only one three-Michelin star restaurant in Florence, so she should stay for the time when "friends come from afar" before going.

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Note 1:

Zaha Hadid, a gifted architect born in Baghdad, Iraq, is the first female designer in the world to win the "Nobel Prize in Architecture" - The Pritzker Architecture Prize and the Royal Gold Medal, the highest award in the British architectural world.

Zaha Hadid died of a heart attack last year (2016), and her 10 works in China include the Guangzhou Grand Theatre and the Nanjing Youth Olympic Center.