Free licensing, it may seem silly, and there is no benefit in the short term, but many times, the beginning is free in order to get a higher income later.

Oriental national television has obtained a lot of free authorized broadcast rights, such as the Bundesliga and Serie A, etc., what is the free authorization of these commercial leagues?

Of course, it is not for the friendship between the East and the West, let alone for the friendly exchanges between the two countries.

Therefore, after the audience and potential consumers are cultivated, the copyright fee has become sky-high, and some people are rushing to pay for it.

"Peppa Pig" does not have much influence in the Eastern market, and if it wants to become a real hit, it must have a strong enough platform to promote and broadcast.

The particularity of the oriental media market also determines that Relativity Entertainment itself cannot do this at all.

Today, the Internet in the East has just entered the fast lane, and the national television station is still dominant, and no broadcasting platform can match it.

Ronan wants Peppa Pig to have the same popularity as Mickey Mouse and Donald Duck in the East, and to achieve as much repercussions as possible in the coming years after 2015.

Although there are various problems such as piracy and copycats in the market on the other side of the Pacific, no one can deny that the standardization of the Oriental market is better every year, and many well-known businesses have cooperated with Disney and other companies in the copyright authorization, and they have also obtained copyright authorization through formal channels.

If Peppa Pig becomes popular in the market on the other side of the Pacific in the future, copycats and piracy will inevitably run rampant, but products and licenses from formal channels also have considerable market profit margins.

And the series is on fire, and the follow-up broadcast copyright is not the price of cabbage.

Even if the national TV station doesn't want it, as long as the influence is there, some people rush to pay for it.

The media market on the other side of the Pacific has long passed the era of erecting a television signal transmission tower and getting some Hong Kong and Taiwan movies or TV dramas to be broadcast on videotapes to attract audiences.

The market management over there is becoming more and more strict and standardized.

Steve Liu was quite cautious and did not overjoyed because of the so-called free license, and there were not many free licenses obtained by Oriental National Television, many of which had extremely harsh stringent conditions.

There are even traps hidden in some of them.

"Free licensing?" Steve Liu said with a smile, "Relativity Entertainment is indeed full of sincerity, I don't know ...... licensing"

Ronan was very direct and said: "Of course, there are several conditions for free authorization. ”

Hearing this very direct words, Steve Liu was a little relieved, and the other party said it directly, and the possibility of traps was relatively small.

But he didn't take it lightly: "Mr. Anderson, what do you want?"

Ronan knows very well that in terms of the relationship between the two sides, the conditions are best placed in the clear, so he does not go around in circles: "First, Relativity Entertainment licenses the first two seasons of "Peppa Pig" to you for free. ”

Steve Liu was silent on the surface, but nodded secretly in his heart, bringing in and going out is the general policy of the top management in animation production, "Peppa Pig" has been extremely popular all over the world in the past two years, and the content is also pure children's entertainment that is entertaining and educational, and does not involve any sensitive issues, which is very suitable for introduction.

Being able to get the authorization for the first two seasons for free, he can be said to have overfulfilled the task.

Ronan's words continued: "Second, Peppa Pig must be broadcast in the animated prime time of your first TV show......"

Steve Liu immediately understood that the other party was talking about big windmills.

This has always been the back garden of domestic cartoons, and if you play imported films, it must be a bit troublesome.

But compared to free licensing, this is not an unsolvable problem, after all, he is the first person in charge of Taili's animation business.

Ronan only prescribes the basic conditions, and the details need to be discussed as follows: "The third point is that the free authorization period is three years, and during this three-year period, you need to broadcast a set of programs once a year during prime time, and the children's channel Golden Age rebroadcasts no less than three times. ”

These conditions are actually for "Peppa Pig" to increase the promotion and broadcast of "Peppa Pig" on Oriental national television.

Steve Liu didn't make a sound, and thought carefully for a while, the conditions for free authorization are not excessive, and they have not touched their bottom line, Ronan Anderson is really a producer in Hollywood who knows the East very well.

But he is not in a hurry to make a decision, this kind of thing must be seen clearly, once an unexpected situation occurs, it may become an excuse for others to attack, and even affect the future.

You can't be too cautious when dealing with Americans.

Steve Liu said with a smile: "Mr. Anderson, there are many things that I can't decide, and I need to ask for instructions from China. ”

Ronan understood the other party's cautious mentality, and did not force it, and said, "Yes." ”

This is the end of the meeting, and Relativity Entertainment hosted a banquet at the hotel that night to entertain Steve Liu and his party, Ronan did not show up again, and George Clint and Chris Renard were solely responsible for the reception.

The framework policy has been decided, and Ronan will not participate in the subsequent negotiations.

He has shown enough attention to his appearance today, and it has also shown that Relativity Entertainment is willing to cooperate.

As long as "Peppa Pig" can enter the prime time of cartoons on a set of programs on Oriental National Television, the situation of the fire is predictable in terms of the attractiveness of this cartoon to young children.

Only when Peppa Pig is well-known on the other side of the Pacific Ocean can subsequent operations be realized.

Ronan is also considering whether to let the Eastern branch increase its promotion efforts on the other side of the Pacific once the two sides can reach a cooperation.

Perhaps, Taylor Swift can practice Chinese, and when the time comes, as a voice actor and country diva of Peppa Pig, he will go to the other side of the Pacific to do activities?

Ronan forwarded the idea to Big Machine Records, Shahai Entertainment Animation Studio, and Embassy Pictures, asking them to explore its feasibility.

Three days later, Ronan got a reply from Steve Liu's team, who agreed in principle to Relativity Entertainment's proposed way of working together.

After all, this is far from touching their principles and bottom line, and it will not harm their interests.

Negotiations between the two parties are on the fast track, and it is only a matter of time before a partnership on Peppa Pig is reached.

This little pig has always been a profitable star of Relativity Entertainment, and the small square in front of the main entrance of the Relativity Building, including classic characters such as Peppa Pig and Captain Jack Sparrow, will soon have their own statues.

The latter is a little troublesome, and when Relativity Entertainment routinely informed Johnny Depp, Johnny Depp strongly objected, even though Relativity Entertainment had already obtained all the image licenses for Captain Jack Sparrow, Johnny Depp still asked for a $10 million licensing fee.

The Hollywood superstar has changed his agent, and the new agent is simply powerless to restrain his various behaviors.

Relativity Entertainment ignored Johnny Depp's objections, and the relevant preparations have already begun.

If Johnny Depp really doesn't know how to advance and retreat, Ronan doesn't mind learning from London's Fleet Street, creating a superstar and then destroying him himself.

It's not that hard for relativistic entertainment.

The "Pirates of the Caribbean" trilogy has allowed Johnny Depp to reach very high heights, and has even been hailed as the first commercial person among Hollywood stars.

Whether it is the second or third part, it is the annual box office champion in North America and around the world, and the effect bonus that Johnny Depp has received can be seen.

After the trilogy, "Pirates of the Caribbean" entered a period of silence, but after the release of the DVD of "The End of the World", sales were booming.

The 6.29 million DVD sales in North America in a single week have also made Relativity Entertainment full of money.

Nowadays, the price of genuine DVDs in North America is about $20 on average, and after removing various costs, Relativity Entertainment can guarantee an average net profit of $10 per DVD.

There is a saying that is very true, no matter how good the reputation of a movie is, it is not as good as the disc sales.

One of Hollywood's most important sources of income today is selling discs.

In the era of videotapes, Relativity Entertainment did not have any advantages, and now that videotapes have long since declined, Relativity Entertainment, which owns the Netflix platform, is the most successful film company in Hollywood that sells discs.

At the same time, "Night at the Museum 2" spent its second weekend in North America, with a total of $157.98 million at the North American box office, and the global box office easily surpassed $300 million.

The third sequel was also put on the agenda by Shahai Entertainment, and since the main creators signed a trilogy contract, returning to the sequel is not a problem at all.

Entering December, the North American awards season officially kicked off with the Gotham Independent Awards, and the films interested in the awards were released one after another, or movies, or called a viewing party, trying their best to win the votes in the hands of the judges.

Ronan also saw the figure of oriental cinema again.

After "Hero" and "Ten Faces Haze" failed the Oscars twice, Director Zhang's ambition never extinguished, and he once again brought his masterpiece to North America and fought hard for the Oscar statuette.

The movie he brought this time is called "The City is Full of Golden Armor".

Because Lionsgate suffered a big loss on "Ten Faces of Haze", the distributor this time also changed and became a Sony classic.

This is a distribution brand owned by Sony Entertainment, independent of Columbia Pictures, and mainly used to distribute independent films.

In view of the good relationship between each other during the cooperation of "Hero", Ronan also accepted the invitation of Director Zhang and Sony Classic to participate in the viewing party of "The City Full of Golden Armor".

This film was once famous, but unfortunately Ronan never really went to see it at that time because of the prejudice of the media.

This time, Director Zhang really took the gorgeousness and group gymnastics to the extreme, and the bright golden armor and the white flower chest are as impressive.

But there is almost no chance that "A City Full of Golden Armor" will win the Oscar for Best Foreign Language Film or Best Director.

Ignoring the other reasons, the investment in Sony classics alone is not enough.

The film is unlikely to have too much revenue in North America, which determines that Sony Classics will not invest too much money in publicity and distribution.