Chapter 424: Let the awesome product go first

YY and Miracle Mu's fifteen-day closed beta is coming to an end. Pen, fun, and www.biquge.info

During the internal test, YY and Miracle both found some bugs and patched and upgraded them in time, but the difference between the two products in the internal test at the same time in terms of influence is heaven and earth.

"Miracle Mu" has been continuously promoted all over the Internet, and at the same time, it has also started the money-burning mode, carried out a large number of offline promotions in first-tier cities, coupled with the mobile phones and laptops that have been sent away for more than ten days like local tyrants, and now the number of people who pay attention to this game has reached as many as seven or eight million.

Seven or eight million people, most of the users who can really play large-scale terminal games in the country are here.

"Miracle MU" continues to release the invitation code for the internal beta, so that some users can have the opportunity to participate, and at the same time, it also continues to release the picture and details of the game's internal beta, so that although the vast majority of people can't play this game, their understanding of this game has been very high, the industry has seen such a rough promotion method of Baofeng Entertainment for the first time, seeing that the attention of "Miracle MU" on the Internet is getting higher and higher, and they have concluded that this game will become the new king of domestic terminal games in 2002.

As for "Legend", which is now at its peak, the pressure brought to it by "Miracle Mu" is also very huge, after all, compared with "Legend" and "Miracle Mu", there are still many shortcomings, and the two are fundamentally not the same level.

When the attention of Internet people is attracted by "Miracle Mu", Li Mu's real focus is on YY.

He knows too well the life of a game, few games can achieve a life span of more than three years, even if it is more than three years, the income will drop significantly, although the revenue capacity of online games is strong, but it does not have uniqueness after all, the viscosity of users is not enough, and it may come out at any time A more fun game to replace it.

The online game market is the real back wave of the Yangtze River pushing the front wave, and sometimes a back wave can shoot a bunch of front waves to death on the beach.

However, compared to online games, YY is the most powerful core of a network empire, maintain it well, make a profit for at least 20 years, and can make money from the PC Internet era to the mobile Internet era, even if smart wearable devices and VR devices really rise in the future, it is impossible to pose a threat to instant messaging software with strong social properties.

To Li Mu's great satisfaction, YY's internal test is quite smooth, not only at the technical level and product level, but also with the high-profile "Miracle MU" to attract attention, YY is also very smooth at the level of confidentiality.

More than ten days have passed, and the industry has not heard any rumors about YY at all.

According to the order of the internal testing time, the first product to announce the end of the internal testing is YY.

Due to the confidentiality relationship, in the test task set by Li Mu for YY, there is only an internal test and no public test, and the internal test solves all the problems found, and it can be directly launched.

The internal test of "Miracle MU" has basically come to an end,In fact, there have been no more bugs found in the test in the last two or three days,Comprehensive evaluation of technical personnel,The current program stability、Sinicization stability and server stability have already met the requirements for official online operation,But due to "Miracle MU" A clear internal beta time has been announced,So it must be 15 days before the official launch of the public beta,In fact, the main meaning of the public beta is to try it for free,First attract users in the name of free and undeleted files,Just like the free public chapter of the online novel,First cultivate the user's viscosity,After the user viscosity reaches a certain level,Then charge。

On the fifteenth day of YY's internal beta, the fourteenth day of the "Miracle Mu" internal test, Li Mu once again called the core personnel together for a meeting, at the meeting, he announced a decision to everyone that surprised everyone: postpone the YY online rhythm, the specific launch time is to be determined, the public beta time of "Miracle MU" is according to the original plan, after the end of the fifteenth day of the internal test, the sixteenth day will be launched on time for the public beta.

Everyone was surprised by Li Mu's decision, especially Kong Lingyu, he knew too much how much Li Mu attached importance to YY, he knew that in Li Mu's eyes, YY was above all else, and YY's entire product architecture and technical architecture were personally handled by Li Mu, and he poured a lot of effort into it, which was almost equivalent to his child, why did he postpone YY's launch date for no reason?

In this regard, Li Mu's answer was: "According to the original plan, YY will be officially launched at 8 o'clock tomorrow night, but I have been thinking about a question for the past two days, that is, the order of YY and "Miracle MU", whether YY should be launched before "Miracle MU", or after it." ”

Everyone is even more puzzled.,The original plan was that both products were launched after fifteen days of internal testing,The difference is,YY secret internal test,"Miracle Mu" began to promote high-profile from the day of the internal test,Seeing that YY internal testing has ended,What is the purpose of temporarily changing the plan at this time?

Besides, the fundamental question is that YY and "Miracle Mu" are two completely unrelated products under the umbrella of two different companies, is there still some kind of connection between the two?

Lin Qingya's thinking mode is not the same as that of a group of technicians, when technicians hear this question, the first thing they think about is whether there is some kind of relationship between these two products, this is just a judgment question, and the answer in their hearts has tended to choose "no", but Lin Qingya knows that since Li Mu thinks so, then there must be some kind of relationship between the two, so what he needs is to think clearly, what is the relationship between the two.

Soon, when others were still thinking about whether to choose "yes" or "no" for a judgment question from the level of causal logic, Lin Qingya had already touched the key point.

"Mr. Li, I think YY should be launched after "Miracle Mu". ”

Li Mu asked her, "What do you think?"

Lin Qingya said: "I didn't think much about it, I just think that the early publicity of "Miracle Mu" is too strong, and YY does not have any publicity, if we directly start YY online, it is equivalent to we have to do another round of publicity offensive similar to "Miracle Mu" during the internal test, the cost is too high, if "Miracle Mu" is launched first, it will definitely attract a large number of users in the short term, in that case, we can find a way to use "Miracle Mu" The popularity of the public beta has come to push our YY by the way. ”

Li Mu smiled slightly, nodded and said: "That's right, it's like entertainment companies always use big stars who have become famous to promote the little stars who have just debuted, for a little star who has just debuted, the actual effect of spending millions of dollars to smash a concert for him may not be as good as showing his face on stage in the middle of a big star's concert, now "Miracle Mu" is the big star in our hands, since "Miracle Mu" is now the focus of national attention, then you might as well let "Miracle Mu" Go online first, and after it has users, it will be much easier for us to push YY, otherwise, now many people's attention is on "Miracle MU", we re-promote YY, and the effect is likely to be greatly reduced because users' expectations for "Miracle MU" are too high. ”

Sun Qian, a technical veteran who had joined the Makino Technology team in the era of Yiting.com, suddenly raised his right hand at this time, and Li Mu saw him raise his hand, so he made a gesture of invitation and said, "Sun Qian, tell me your opinion." ”

Sun Qian said with some excitement: "I think of a point that has a lot of room for operation, if you follow what Mr. Li said, put YY in "Miracle Mu" After that,Then we can make a big fuss about the YY group function,I paid attention to the situation of the legend,Now in the major servers,Guilds have been very common,And the guilds are unprecedentedly united,But the problem is,Guild communication has not been a good channel,The guild chat in the game is unreliable,One is that it can't receive offline messages,Chat in the guild,People who are not online can't receive it at all.,Even if it's online, you can't receive it.,The second is that you can't save chat records.,The third is that the legendary dialog box is designed to be not suitable for a large number of user group chats.,It's easy to miss the content and it's hard to look back. This problem also exists in our "Miracle MU", gamers need a real group chat tool too much at the moment, and our YY group is simply their savior. ”

Li Mu was greatly appreciative after listening to it, and took the lead in applauding: "Sun Qian said very well, although YY and "Miracle Mu" In essence, they are two different products, and even belong to different companies, but we know in our hearts that these two products are open to each other, so we should try our best to explore the points where these two products can be combined, once they can be combined at some level, it is a considerable promotion for these two products, and it is of little significance for the two products to start together, so we might as well let the products go first. ”

After listening to this, everyone understood why Li Mu was ready to start YY's online work after "Miracle Mu" was launched.

Compared with YY, the foreshadowing of "Miracle MU" is now very sufficient, and now there are tens of millions of users paying close attention to "Miracle MU", which can be described as looking forward to it, everyone is waiting for this epoch-making 2.5D online game to end the internal beta and officially open the public beta, and "Miracle MU" is definitely the most concerned product on the domestic Internet at present, so Li Mucai temporarily changed the previously set launch plan and let "Miracle MU" go online first.

Within Makino Technology, this strategy has become the standard operating rule for products launched at the same time in the future, and internal employees call it: let the awesome products go first.

……

In April, the weather in Yanjing has begun to warm up significantly.

Zhao Kang's Internet café has been opened, with more than 100 brand-new computers, clean and tidy and somewhat high-end interior space, making this Internet café called e-home quickly become the favorite of high-achieving students from several surrounding universities.

The name of the E family is Zhao Kang, this project is almost his own operation, at first he had to let Li Mu name it, but Li Mu did not agree, but directly threw the naming right to him, and finally he thought for a long time, before he thought of such a name, according to his words, the letter E represents the E era, is now the Internet favorite letter, as for the combination of the E family, there are two levels of meaning, one is the home of the Internet, and the other is homophonic with "family".

An Internet café, an Internet café, is also a bit interesting.

The café has been very popular since the day it opened, and it is almost full 24 hours a day, and it is running at full capacity almost every morning, except for a 20-minute shutdown and cleaning time after the overnight stay.

Zhao Kang bought a reliable multi-functional software for Internet café management, membership, and cashier from outside, and hired a reliable manager, with several shifts of network management and sales staff, to run the Internet café very smoothly.

In the first two days of the Internet café, most of the users in the Internet café only played two games and one software, namely: Half-Life, Legend and QQ.

However, at about seven o'clock that night, almost 90% of the more than 100 machines in the Internet café were running a game - "Miracle Mu"

The low-key Zhao Kang pretended to be an ordinary guest, and sat side by side in front of the computer with Li Mu, and the Internet café was full of people, and everyone was talking about the opening of registration for "Miracle Mu" at eight o'clock.

Although the client of "Miracle Mu" can be downloaded a long time ago,But because there is no invitation code,Users can't play at all,Today is the day when "Miracle Mu" officially opened for public beta,"Miracle Mu" After so many days of publicity and warm-up, users have long been looking forward to it, so it's not even eight o'clock,The machine of the e-home Internet café was rounded by the fans of "Miracle Mu"。

Most of these people came in groups, two, three, four friends, and even eight people in a dormitory, just waiting for the moment when registration was opened to rush into this long-awaited game world.

From time to time, some people around shouted: "Oh, there are still twenty minutes, everyone must pay attention, we are the first to register, the earliest to join, we have the opportunity to become the most awesome person in the server, if there is a chance to create the first guild in the server, it will be even more awesome!"

Someone else said: "When you register later, you must study the characters well, the characters in this game are much more complex than the legends, I see that some users who have participated in the closed beta have said that the role matching of this game team is very important, let's first choose a different role for each person to get familiar with, find the rules, and see which characters are easier to match together!"

In addition to these serious discussions about the game, there are also some impatient people who have been scolding their mothers: "Damn, why does time pass so slowly!

Zhao Kang whispered to Li Mu: "Miracle Mu is really hot now, and this game will definitely be a hit after it is launched!"

Li Mu smiled slightly: "The fire is certain, the question is how hot it can be." ”

As he spoke, Li Mu asked him, "How is the monthly activation code of our legendary overlord sold recently?"

Zhao Kang said: "It's still like that, more than one million a month, and it can't go up." ”

Li Mu said: "You ask your core personnel in charge of distribution tonight to consult with the owner of the Internet café they have developed, and ask them how many people are playing "Miracle Mu" in their Internet café and what is the reputation, just say that we are doing market research, ready to engage in a miracle overlord plug-in while it is hot, and let these Internet cafes sell it when the time comes, so that they can seriously cooperate with us to do research, it is best to spend three or five days to seriously investigate, and make a comparison with the legend, so that the result will be more intuitive." (To be continued.) )