The slogan just do it is Nike's most famous advertising slogan in the previous life, and it has also become a symbol of Nike's iconic company.

"That's it!"

Without any hesitation, Knight made a decision right away.

"Then Liu Lang, what do you think of the design of this advertisement?"

"Well, I personally think that we can express this meaning with a variety of advertising pictures, first of all, ordinary people, in ordinary people to show the concept of non-stop movement, for example, a person gets up early and runs on the street, at the beginning the street is empty, only he is running alone, but soon, there are two more people behind him, three people smile at each other, and after a few seconds, three people become ten people, ten people become a hundred people, and in the end the whole street is running people, or one person is playing basketball on the basketball court, and in the quiet night only the sound of the fluffy basketball landing, but the picture turnsAnother person walked in and said to him: "Let's have a bullfight, the picture will turn again, and there will be a group of people, let's have a game, and the picture will turn again, and there will be dozens of people of different colors around them who are waiting to play, this is the concept of sports. ”

"Yes, absolutely absolutely!"

Knight yelled yes.

"And then there's the athlete series, and they're going to embody the idea of relentlessness, for example, Jordan hasn't made it to the second round of the playoffs yet, and every time he's been beaten, those opponents have knocked him down and knocked him over and even dunked on his head, but what's the point?

"Great!"

Knight clapped his hands, and the idea was good.

"But that's not all, the last two commercials have to be combined, the first ad in the guy who plays basketball alone, after a lot of exercise, finally one day met Jordan on the basketball court, Jordan said to him: How about it? Let's have a show! This concept tells everyone that as long as you keep exercising and practicing, you will one day achieve your goals, and maybe you can also become an athlete who lets everyone in the world know about you!"

"Haha, God, it's really God, this third idea perfectly combines ordinary people and athletes, and it embodies the concept that continuous exercise will achieve breakthroughs, and the phrase just do it is a perfect combination. ”

Knight danced happily, Liu Lang is Liu Lang, as soon as he made a move, he was "shocking and crying ghosts and gods", and even the advertising words and advertising content were taken out, how much creative cost was saved at this time!

What's more, his creativity is incomparable, it is really the limit of human imagination, once it is broadcast, it must be more unforgettable than the previous Jordan generation of commercials, this year's best advertising film award has been booked in advance.

"Phil, you're right, the Flyer series of sneakers is our main brand now, but the company can't just rely on basketball, but also have to diversify, I think running is a good sport, it seems boring, but the most is to exercise people's will, so I think we can create another running brand!"

"Well, that's right, I also think that basketball shoes are too single, a single category will increase the risk, we need to diversify, but the sport of running is much weaker than rugby and ice hockey, I'm afraid the effect will be worse!"

In the hearts of the American people, football is the number one sport, both men and women, young and old like this kind of hand-to-hand sports, the second largest sport is ice hockey, especially when the athletes fight on the court, it is the most exciting, as for basketball, it can only rank third.

Of course, this refers to the 80s, and 30 years later, as the influence of the NBA continues to expand, it is basically the same as football in the hearts of ordinary people in China, and there are billions of fans around the world.

Nike is now focusing on basketball shoes and has made great progress, and in Knight's opinion, if you want to go further, you have to march into rugby, at least ice hockey, and as for running, how many groups can there be?

"Phil, you're wrong, of course rugby and ice hockey are very popular, this is because you Americans are straightforward, like the kind of sports full of confrontation, football is an example, people all over the world like football, but you Americans don't like it, because the confrontation is not strong!"

Liu Lang said with a smile, these words are not nonsense, everything is true, Americans just like the kind of "rough", "barbaric" and even bloody sports, such as boxing, fighting or highly performative "wrestling", which is directly related to their character.

"Don't talk so much useless, just do it."

This is true from the country to the common people, Liu Lang has read some books in his previous life to discuss the character of Americans, which is reflected in all aspects of their lives.

"You say that......... That's true!"

Knight thought about it and felt that Liu Lang had dissected them very thoroughly in his words.

"Isn't there no market for running?"

Knight asked rhetorically.

"Hehe, Phil, think about things to be good at reverse thinking, liking doesn't mean imitation, you see who will wear a rugby player's helmet on the street? Who will wear skates?

Running is different in that it may not seem to be among the favorite sports of Americans, but it has the unique advantage that it can be done regardless of venue or crowd.

The elderly and young children can jog, the young can run fast, they can run between the gaps in the fields, they can also run on the side of the road, and even run in raincoats in rain and snow. ”

"Hmm...... too!"

Knight was a little moved by Liu Lang's words.

"Phil, we can make running shoes an independent brand, and the slogan is "Let's get moving!"

The reason for this slogan is that you Americans eat fast food and drink cola for a long time, obviously the body is a little blessed, I often see fat people weighing more than 200 pounds on the street, their bodies needless to say, must suffer from heart and brain diseases, and running is just right for them, even if it is those who are of normal weight, long-term running will make them energetic, and I have thought about the advertisement for you.

There were two fat men walking the street, and suddenly a well-built man in sneakers ran past them, and then turned around and said, "Come, let's run together!"

The two fat men were still hesitating, and suddenly a pair of sneakers appeared on their feet, and then they couldn't help running, and the result was hundreds of people running together, running past the Statue of Liberty in New York, running past the White House in Washington, running across the Golden Gate Bridge in San Francisco, and then running through the countryside of Mississippi. ”

This song "Running on empty" Liu Lang has a deep impression, this song appeared in the very famous American movie "Forrest Gump", the background is the protagonist running in the fields, rivers and deserts, with this music is simply beautiful, Liu Lang wanted to run immediately.

The movie "Forrest Gump" will only appear in the nineties, and now Liu Lang directly takes one of the clips as an advertisement and becomes an original, and when this movie is released again in the future, if you want to shoot this picture, you need to find your own authorization.

"Wow, you're so creative!"

Knight shook his head.

"Our advertising is to awaken the sports genes of all Americans, so that they like running, of course, advertising creativity is only one aspect, more important is the design of sneakers, I have a few styles now, you can see when you have time tomorrow!"

Compared with basketball shoes, Liu Lang actually prefers running shoes, because for ordinary people, running shoes are more suitable for people's habits, not as bloated as basketball shoes, in the previous life, both Nike and Adidas spent a lot of effort on running shoes, the design of shoes is far more than basketball shoes, Liu Lang himself has several pairs of running shoes, so in terms of design, Liu Lang has more styles in his mind than basketball shoes.

"You've got a new design? OK, OK!"

Liu Lang's designs are always so avant-garde and trendy, each one is much beyond this era, Nike now also has its own design team, but their job is only responsible for making some minor changes to Liu Lang's design, or extending some other products on this basis, it can be said that Liu Lang alone did all his work, which made those designers have no sense of existence, but there is no way, Liu Lang's design they can't catch up.

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