Since Weibo and Twitter are already a world-class platform, all the real and fake marketing arranged by Li Mu is here for global users.

It is not easy to launch a global tourism soft market, and it is even more difficult to become a global tourism country.

What can really be done is some old capitalist countries, such as the United States, Britain, France, and Japan.

When you mention the United States, you know the Statue of Liberty, Hollywood, Yellowstone National Park, and big cities such as New York, San Francisco, Los Angeles, and Atlanta.

Britain, as the former empire on which the sun never sets, has long had more than a hundred years of cultural export, just those nominal Shu countries, former colonies of the people, have a huge sense of belonging to the United Kingdom, such as Indians, who have no money and like to go to the United States, and those who have money love to run to the United Kingdom.

The French Gallic rooster was also famous all over the world, coupled with the blessing of the romantic capital and various luxury brands over the years, the Eiffel Tower, the Arc de Triomphe, and Notre-Dame Cathedral have been known to people all over the world.

In the 19th century, the overall development of Asia lagged behind that of the West, but Japan gambled on the right direction, resolutely reformed, and completely Westernized.

Moreover, Japan is clamoring day by day to break away from Asia and join Europe, striving to become the bridgehead of Western capitalism in Asia, so it is even more recognized by the Western world, so that for a long time, the culture that Westerners know the most is not the long-standing Chinese culture, but the Japanese culture of the Chinese civilization.

Therefore, Japan's tourism market can be regarded as global.

At the moment, apart from these four veteran imperialists, Li Muzhen can't think of anyone else who can do it globally.

Don't look at many countries in Southeast Asia can also attract a lot of non-Asian tourists, but in general, the tourism market in Southeast Asia is still slightly low-end, so it cannot be called a global tourism country, which has a lot to do with the poor economic development of Southeast Asian countries.

There is only one developed country in Southeast Asia, Singapore, but Singapore's land area is not as large as Yanjing, and such a small country wants to become a global tourist country.

Dubai in the last life is a wonder, this country did not take the propaganda route of the traditional old power, but chose a "local tyrant" label to go to the black, the result is soft and wide all over the world, everyone thinks that this country seems to be rich and incredible, so all of a sudden it is full of all kinds of yearning here.

In fact, if you think about it carefully, why did the domestic media, self-media, and various information platform software push Dubai's news like crazy for a certain period of time? For example, how handsome the prince of Dubai is, and the police cars in Dubai are all Ferraris, it is because Dubai belittles good cars, and the police can't catch up with each other if they don't drive Ferraris, and so on.

For example, a certain chief in Dubai chatted with others very speculatively today, and saw that his car was too bad, so he asked his subordinates to give him a luxury car the next day; tomorrow the chief saw a Chinese girl in a luxury store, looking at the luxury bag that he couldn't afford and his eyes were full of longing, the chief waved his hand and said: "Come sister, I'll give you, is ten enough?"

Why do such brain-dead stories appear repeatedly on domestic social networks, and even appear on various hot searches, lists, and recommendations? You know, those social networks are the masters who have fallen into the eyes of money, and if they don't give money, they can't wait to put the logo of ordinary items other than luxury goods on the mosaic, how can they be so idle to spontaneously promote Dubai?

Isn't it that someone is throwing money behind the scenes to do such a thing?

Li Mu remembers that he once watched a domestic TV series, in which all the cars with exposed car logos are all Audi, the rich generation drives Audi, the rich second generation drives Audi, Bai Fumei drives Audi, white-collar workers drive Audi, the key is that the sling also drives Audi, this is compared with the phenomenon of the whole network boasting about Dubai, isn't it the same?

Li Mu has always felt that 90% of the so-called local tyrant anecdotes in Dubai are fried by Dubai itself, and within a few years, people from all over the world have begun to travel to Dubai, which is the way Dubai succeeds in tourism.

What Li Mu wants to take is this route in Dubai, but Dubai is constantly packaging its own "local tyrant" image, and what Li Mu wants to package in the global tourism market in the first stage is the selling point of "ultra-cost-effective Internet travel".

Li Mu knew very well in his heart that nothing could be a fat man, although he really wanted to promote the magnificent scenery, long history, and long-standing culture of China, but this kind of thing required a long process, just like Japan, it took at least one or two hundred years to operate these.

Therefore, the route in Dubai is the most realistic, first choose a label to fight to the death.

At this stage, although the global Internet industry has an Internet travel platform and a special tourism resource sales platform, no one has engaged in online customized tourism like Li Mu.

It's like the car market sells cars offline, or sells them online and picks them up in offline stores, but Tesla later took the lead in abandoning offline stores and directly putting sales online and delivering cars to the door, which suddenly subverted the entire industry.

Of course, Elon Musk at that time was very noisy, he really didn't have much capital in his hands, he didn't have much money, and he couldn't build a car, so he could only shout and shout.

Li Mu is different, he has whatever he wants, just do it.

Therefore, first hit the cost performance, make the cost performance to the extreme, first attract people, and then integrate more domestic tourism resources for them, and then slowly promote other labels, and finally make Huaxia tourism a real global market.

For example, in the next stage, it is no longer just for tourists to shuttle between first-tier cities, but also to let them go to see the Terracotta Warriors, giant pandas, Shennongjia, Jiuzhaigou, Huangshan, Lushan, Taishan, etc., etc., at that time, the reputation will naturally become stronger and stronger, and the label will become more and more.

In fact, the first phase of Taobao Qunar has indeed attracted a large number of American tourists to travel to China through its super high cost performance, and various true and false travelogues have also attracted more tourists to China around the world.

Half a month after Taobao Qunar went online and operated, Chen Ze made a special call to Li Mu and said to him: "I have first-hand data from relevant departments, in the past 30 days, the number of overseas tourists applying for Chinese tourist visas has increased by 130% year-on-year and 97% month-on-month!"

Year-on-year refers to the comparison with the same period last year;

Month-on-month refers to keeping up with the previous cycle, that is, the previous thirty days.

Li Mu heard that Chen Ze's tone seemed to be very amazed, so he couldn't help but ask, "Is this data scary?"

"How not to be scary. Chen Ze said: "The number of tourists who want to travel to China is 1.3 times more than last year! This increase is too fierce!"

Li Mudao: "How do you think about how many resources we have invested in this thing, now we are doing outbound travel in the US market, the cost performance is almost the same as the United States to Mexico, we not only do not make a penny, but also have been pressing the profits of airlines, travel companies, and hotel companies, and there is also Weibo Twitter continues to promote around the world, not to mention a year-on-year increase of 1.3 times, even if it increases by 3.1 times, I am not surprised." ”

Chen Ze smiled: "Okay, okay, you still think bigger." ”

Saying that, his tone became serious, and said: "Tell you a little news, the next visa approval will be gradually relaxed, that is to say, the visa rate will be greatly improved, this is also to take the opportunity to develop the domestic tourism industry, and to put it in detail, that is, what you are doing now is a good thing for the benefit of the country and the people, so you can run as fast as you can run forward." ”

Li Mu understood the meaning of his words, and couldn't help but get excited.

This kind of cooperation is really tacit, and if the visa is released, it will be more attractive to foreign tourists.

So, Li Mu hurriedly gathered the team and told everyone the good news.

Every middle and senior level involved in the operation of Taobao Qunar is very excited about this news, which is like getting the approval and permission of parents, and the incentive for the team is indeed very great.

So Li Mu said: "Since this is the case, then we will seize the time to develop a few more in-depth tourism routes, so that these overseas tourists can see more of the natural scenery and cultural scenery of China." ”

Mr. Lei asked: "There are still a lot of domestic tourism resources, and Mr. Li doesn't know what suggestions he has in the first stage?"

Li Mu said with a smile: "Definitely go to the most capable national treasure first, first come to a panda tourism route, my suggestion is that the three cities of Yanjing, Shanghai, and Yangcheng have opened a tourist route to Sichuan, such as going to Yanjing to play for two days, and then to see the panda in Sichuan, or to Shanghai for two days, and then going to Sichuan to see the panda, since Sichuan has gone, there is no reason not to go to the magical fog capital, so this can plan three routes for the three-city tour, and then focus on putting the panda elements into the rendering." ”

Mr. Lei nodded and said, "Then I will hurry up and contact the airlines, travel companies and hotels in Sichuan and Wudu." ”

Li Mu said: "You'd better find a design team that is a little more awesome, design a complete set of panda travel souvenirs, and then go to Yiwu to find a reliable foundry to produce, so that our tourists can bring some commemorative gifts back to give away, which not only promotes the small commodity market, but also is a powerful user self-communication channel." ”

Saying that, Li Mu added: "I suggest you learn from Japan, let's be honest, they do a really good job in this." ”

"In Japan, even if it is a small city with tens of thousands of people, it has its own cartoon image, its own variety of customized souvenirs, and the added value of the tourism industry is very thorough, in contrast, they are like making the most authentic Yanjing roast duck, carefully roasting the duck, the meat should be cut into 108 pieces, the bones, the shelf should be dismantled, made into various flavors or burned into soup, with the lotus leaf cake, sweet noodle sauce, green onions, cucumbers, what about us? Compared with them, our current tourism market is to sell ducks directly, not to mention roasting them and cutting them well, and even slaughtering them, if you want to buy them, you can buy them directly, and you can deal with them yourself.