Chapter 344 Brand Utility Marketing
Although the basic ingredient is the same as the bottled water of the lady, which is the river of life, this Cola has detached itself from its natural form and become a veritable drink.
The reason is actually very simple, Clarion Cola's water has undergone a carbonation process, and it is no longer the original natural water, but carbonated water mixed with carbon dioxide.
After carbonation, the original ingredients of this water are all retained, but the taste is greatly improved, and it is deeply loved by consumers.
This technique was not invented by Mai Ke, but he took it from later generations, and at that time, the carbonation process of water was already a mature technique, and there was no advanced technique to keep secret.
As for the machine, not to mention that there is a ready-made one in the future generation, he can appropriate it; even if it is not, it is not difficult to create it with a single move.
The uniqueness of this drink lies in its raw materials. The three ingredients used to produce Clarion Cola are unique, and there is no one else in the world that can provide them.
These three raw materials are the river of life, the fruits of the four seasons, and the stone cream.
The river of life, the holy mountain of origin, only Niangzi water and Geyue Mountain have a diversion. And whether it is the Holy Mountain or the two branches, they are all under the close control of the Kingdom of Heaven.
The fruits of the four seasons, all kinds of fruits that grow in four seasons at the same time in all kinds of heaven, are not only special varieties, but they are all irrigated and produced by the river of life. This kind of fruit is only produced in Shengshan, Niangzishui, and Geyue Mountain.
Stone cream is only produced in the pond where the thousand-year-old fish golden catfish lives in the cave of Geyue Mountain, and the production is limited.
Each of these three ingredients has its own unique effects.
Thereinto. The river of life has the ability to heal.
Four seasons fruit also has healing properties, and its nutrients can enhance people's physique, so as to prevent and resist the invasion of viruses on human health.
Stone cream, on the other hand, has the effect of slowing down and stopping the aging process. The five or six thousand-year-old golden catfish is a living fossil-like example.
Seeing that a few people still had doubts about this product, Mai Ke told them about the experience of the bottled Niangzi water auction. Hearing that the first 10,000 bottles of water were auctioned for a sky-high price of 150 million taels of silver, these listeners were dumbfounded and couldn't believe their ears!
The six strokes, wormholes, Tang Yan, and Tang Ku here are all well-informed, but let alone seen them. I couldn't even think that 10,000 bottles of water could make so much silver.
Even Yi Cheng, who had just arrived, was dumbfounded. How much was the national tax revenue of the Manchu Qing Dynasty in a year? In a normal year, it was 50 million taels! Sold 10,000 bottles of water, enough for the entire Manchu Qing Dynasty to spend three years! This seems to be too much, right?
Yi Cheng had a good night's sleep last night, and when I woke up in the morning, I heard everyone talking about the changes made last night. I couldn't help but mutter, "Am I missing something important?"
So he came out. Follow the crowd onto the flyover. Sit in the carriage to Mt. Geyue. By this time, he was quite sure that he had indeed missed something.
Therefore, he asked Mai Ke to make up the lessons. Unexpectedly, before the class was made up, I heard the story of selling water.
"Brother Yicheng. You're here too. Just listen to your opinion, what, do you have any questions?" Mai Ke could already see Yi Chen's frown.
"Yes! I have a question! Do you want to sell water here? Who can afford to drink such expensive water? Besides, do you still have to pay taxes or something?"
"That's a good question, brother! Yes, we're going to sell water here too, and it's going to be more expensive. But don't worry about not being able to afford it. First of all, it costs no money to drink the water of the river of life, nor does it cost money to eat the fruits of the four seasons, so there is no need for them to buy water to drink.
"And the water we want to sell is not a daily necessity. In other words, if you have money to buy it, you can drink it, and if you don't have money to buy it, you don't need to drink it. This Clarion Cola, we mainly sell it to those who have money and nowhere to spend it, and want to live longer, in fact, it is aimed at the old wealth everywhere and the foreign rich. ”
Mai Ke: This is really not a nonsense. Coca-Cola, which now dominates the world in the field of soft drinks, will not be launched until six years later. Its technique is also mainly the carbonation of water. As for their miraculous secret recipe, even if there is a real mystery, it is not as good as one percent of any of the three raw materials of wheat ke.
Besides, with the advantage of six years, when your Coca-Cola comes out, the world market has already been completely occupied by my Clarion Cola. Even if it is normal competition, the later product is an absolute disadvantage. What's more, in fact, it is not good in terms of raw materials?
As for the sales strategy, Sell Ke has long prepared a big killer move. In short, one is the rich and the other is the commoner.
On the wealthy side, increasing the proportion of active ingredients can make buyers see significant curative effects, while on the civilian side, like ordinary drinks in later generations, long-term drinking is beneficial and harmless, but there will be no immediate curative effects.
In terms of actual use value, it is estimated that the curative effect of the rich is at most three times that of the common side, but the price is several million times different.
So Mai Ke said to Yi Cheng, and actually said to the rest of the people here: "You just have to rest assured, we have succeeded in Niangzishui, and there is only greater success here." If the bidding amount here is not a hundred times higher than that of Niangzi Shui, it will not be considered a success. ”
As for the taxes? The style of the lady's water is paid separately, and here it is even simpler, we have contracted the tax, 20 million taels of silver a year. Therefore, this Clarion Cola is equivalent to no tax.
Seeing that everyone is still skeptical, the seller is no longer verbose, but everyone will do whatever they should do. Among them, the heaviest task is Tang Ku, who has to be familiar with the management of these 90,000 acres of fruit forests, responsible for picking and distribution, and also responsible for supplying the fruits needed to make Clarion Cola.
Mai Ke also has a task, the bottles of bottled Coke need to be manufactured by themselves, and the factories and equipment that make the bottles are assigned to Mai Ke to solve.
Yi was eager to try, but there really wasn't a suitable ready-made position for him.
Mai Ke's eyes rolled, Ha Lu Ha Da smiled, and said to him: "You are familiar with those Eight Banners disciples, be responsible for contacting them." The more people they come, the better! At the same time, if they have any foreign friends, old friends of the vassal state, or something, they can bring them.
In order to open up the situation, you can always go back to your hometown in the north. In order to sell Clarion Cola, you always have a hundred and eighty bottles with you.
"What do you think, brother?"
"Hehe, won't I live with my original son?" Yi Cheng was willing in his heart, but he was a little uncertain.
"Of course it's very different! You have a clear goal in mind, to expand the influence and benefits of the Kingdom of Heaven. At the same time, don't forget that you are a Christian! Your main task is to image and change your people so that they will become born-again like you.
"In this sense, your previous mission, is just a cover for a mission. ”
These words were solemnly spoken: "Brother is right, I have almost forgotten the big thing! I will make arrangements and leave immediately." ”
"Okay! When you go back, keep in touch. At least let me know where to send Clarion Coke. ”
The crowd laughed. Only Tang smiled bitterly very reluctantly.
He felt a little unnatural in his heart: "Even the prince is a Christian, but I am not yet." Besides, I'm already the Minister of Agriculture, and by far the biggest official in the Tang Sect, this is not good. ”
So he turned to Mai Ke: "Brother Mai Ke, when are you free? I want to have something to say to you alone!" (to be continued......)
PS: Chapter 344 of "Amphibious Special Forces" Brand Utility Marketing
http:///Book/3032268.aspx
(If you are willing and possible, please consider subscribing to support.) )