Ye Jiaying's directorial debut was only held once for other investors, distributors and theater representatives to watch the internal viewing of the film before its official release, and there was no public preview and screening attended by the media and general audiences.

However, there are no test screenings and screenings, and there are still premieres. Xiao Yao's film roadshow journey also began with the premiere of the movie.

The official release date of the movie is November 15th, and the premiere time is at 0:00 a.m. on November 15th. On the morning of the 14th, Xiao Yao flew from Shencheng to Yanjing by plane. At around ten o'clock in the evening, Xiao Yao arrived at the cinema where the movie premiere was held with Ye Jiaying and several other main creators of the crew.

Over the years, there has been an increase in the variety of movie premieres. Some made the movie premiere into a theatrical evening and invited many stars to perform, while others made the movie premiere into a press conference and held a red carpet show outside the premiere site. In terms of communication, they even contacted TV stations or video websites to broadcast the premiere live on TV or the Internet.

The cast and even the main creative lineup of Ye Jiaying's movie are not strong, the biggest names are the director Ye Jiaying and the actor Xiao Yao, but one of these two is the main investor of the film, and the other is the son of the main investor. In addition to the two of them, the most famous actor Han Siying is also just a newcomer, and she doesn't have many roles, and her salary is less than one million, so the expenditure on salary for this movie is not too high.

The film's scenes are also relatively simple, with most of the scenes being filmed in a single basement. Although it is about the events during the earthquake, this is not a disaster movie, there is no specific panorama showing the process of the earthquake, and the cost of special effects is not large. Therefore, the cost in terms of production is not very high.

On the whole, the overall production cost of this film is not high, and correspondingly, the budget and expenditure on publicity are not very high. Because of the budget, this movie premiere was not too complicated. The premiere took place in a theater, there was no red carpet show, no theatrical performances, and the main thing was that the creators took the stage to interact with the media and the audience.

As for live streaming, this one does. Whether it is a live TV broadcast of a TV station or a live broadcast of a video website, official cooperation costs money to pay for publicity. But this time, Xiao Yao gave away tickets to familiar network anchors, and let network anchors broadcast the premiere live in their own live broadcast room in their own private names, which cost no money.

Xiao Yao has played a lot of live broadcasts in the past two years, and he has frequent contact with the online live broadcast industry, as if he is already a popular online anchor. Especially in the first half of this year, Xiao Yao frequently danced and played on several large live broadcast platforms for a long time, and he also met many big online anchors.

Before the release of this movie, there were already many online anchors who had contact with Xiao Yao who volunteered to help Xiao Yao promote this movie in their live broadcast room. Topics related to Xiao Yao are all good live broadcast content, and the movie starring Xiao Yao has been promoted, which is a win-win situation, and Xiao Yao is also happy to see it. When the premiere needed to be broadcast live online, Xiao Yao naturally thought of them.

The premiere is not some illegal live content. Xiao Yao's private cooperation with the online anchor himself by virtue of his personal relationship does not violate the rules of the live broadcast platform. If you don't cooperate with the official live broadcast platform, it seems that the publicity effect is worse, but Xiao Yao is looking for popular anchors from various live broadcast platforms. These anchors themselves told the sailors in advance during the live broadcast, and posted a preview on Weibo and in the live broadcast room, as long as the number of people watching is enough, the actual effect is not much worse.

The premiere of the live movie is also a very popular live content for the streamers. As long as the organizer agrees, they are willing to spend their own money, let alone invite them to come with free tickets, so the two sides hit it off.

In fact, not only the premiere, but also the audience meeting during the roadshow is also a very attractive live content. Xiao Yao not only invited the network anchor to broadcast the live broadcast at the premiere, but also invited some network anchors to broadcast the roadshow in the next few days.

In addition to the emerging publicity method of webcasting, traditional publicity methods are also indispensable. The promotion of traditional films is inseparable from the media. There was no test screening and screening of this movie, and when it came to the premiere, no matter how simple the process was, it would definitely need the media to help promote it. The distributor and promoter also invited some media reporters and various self-media influencers with the nature of film critics to attend the premiere.

Such a film premiere with a small investment and a high publicity cost is not high, and there are not many media people invited by the distributor and the promoter, but because the recent news that Xiao Yao became a guest performer on the Eva Show has been hotly discussed on the Internet, Xiao Yao has once again become the focus of attention, and this film in which Xiao Yao served as the leading actor for the first time has also attracted the attention of many media.

Since the time and place of the film's premiere were public, on the day of the premiere, many media reporters who were not invited spontaneously came. The number of media reporters who attended the event was much higher than originally expected.

In addition to inviting the media, it is also a common practice for the creators of the film to invite celebrity friends in the circle to come to the platform at the premiere.

Xiao Jiakai's studio spans music and film and television, and there are many star artists under his own umbrella. The movie premiere of the proprietress and the little boss, of course, the artists of Qijia Studio are all here. The three members of the Xiao family are all in the entertainment industry, they have their own priorities in their careers, and they have all developed well, and their connections in the entertainment industry are also quite good. Before the movie was released, there were also celebrities who worked as volunteer promoters for the movie on Weibo. On the day of the premiere, in addition to the artists in their own studio, the Xiao family invited a lot of celebrity friends to help the platform.

And also because Xiao Yao became a guest of the Eva show, in addition to the celebrity friends invited by the creators, many people in the fashion and music circles who were not familiar with the Xiao family but had ideas about the Eva show also took the initiative to come to the show.

Looking at the number of media reporters, celebrities and insiders on the scene, the heads of the distributor and the promoter all regretted arranging the premiere in this ordinary theater, and even regretted not preparing the red carpet. It's a pity that at this time, it is less than an hour before the premiere of the movie, and some people have already come in, and it is impossible to temporarily add a red carpet link. As for changing places with so many people, it must be even more impossible, and there is no way to regret it. Fortunately, the theater they chose was big enough, even if the number of people who came exceeded expectations, it could accommodate it.

However, the theater can accommodate these people beyond expectations, and the originally arranged screening hall cannot accommodate it.

Although the premiere is held in the largest screening room of the theater, no matter how large the theater screening hall is, the space and number of seats inside are limited. The premiere is ticket-sold, and in addition to celebrities and journalists, there are also ordinary viewers who have bought tickets to watch the premiere tonight. Judging by ticket sales, there are not many spare seats in the screening room where the premiere will be held for uninvited stars and journalists.

This situation was quickly reported to the distributor and the promoter by the theater. Then, the theater manager, the person in charge of the distributor and the promoter all found Ye Jiaying and others who were preparing in the theater lounge to discuss together.

After explaining the situation, the person in charge of the issuer took the initiative to put forward his own proposal. His suggestion is to reduce the number of ordinary people who can enter, financially compensate those who can't attend, and vacate seats for extra reporters, celebrities and insiders.

After listening to the advice of the person in charge of the publisher, Xiao Yao's brows furrowed.

Xiao Yao, of course, disagrees with this approach. If you follow Xiao Yao's temperament, you must do it according to what you did when you were on tour. It doesn't matter what kind of reporter, celebrity or bigwig you are, the audience who spends money to buy tickets is not important. As long as you don't receive an invitation and come uninvited, you can put a few extra seats in, and you have to draw lots by luck like other audiences who haven't bought tickets, otherwise you will stand outside and go cool.

"Bayi, what do you think?" Ye Jiaying turned her head to look at Xiao Yaodao.

Ye Jiaying is not only the director of the film, but also the largest investor in the film, she has the most right to speak, and she has to make the final decision. Although Xiao Yao didn't say anything, Ye Jiaying still took the initiative to ask Xiao Yao's opinion.

This is Ye Jiaying's movie, and it is not up to him to call the shots like Xiao Yao's tour, so Xiao Yao just sat on the side frowning and kept silent, originally he didn't intend to express any opinions, but since Ye Jiaying took the initiative to ask, Xiao Yao still said what he thought in his heart.

"This is your movie, you have the final say!" Xiao Yao said, "I'm just reminding you, is the movie made for the audience who buy tickets to enter the theater, or is it made for those reporters and celebrities? Our premiere is at 12 o'clock in the evening! Will the audience who can watch the premiere at this time care about the financial compensation?"

"Makes sense!" Ye Jiaying nodded, turned her head and asked the theater manager, "How many vacant seats are there in the screening hall, and how many extra reporters and stars are there?"

"Judging from the ticket sales, there should be less than 20 empty seats in the screening hall," said the theater manager, "and the extra stars, reporters, and some other people, it is estimated that there should be more than 50 people!"

"Then let's do it," Ye Jiaying thought for a moment and said to the theater manager, "The original screening hall where the premiere was held only arranged for the audience who bought tickets and the reporters and celebrity friends we invited to enter. For those who are extra, find a small screening room to house them, and show them a movie at midnight. ”

"Director Ye, do you really want to do this?" asked the person in charge of the publisher and the promoter with some hesitation.

"Well," Ye Jiaying nodded seriously, "That's it, I'll go over and explain to them in person in a while." Anyway, we didn't have any show performances at the premiere, it was mainly talking. After the premiere in the big screening room, we went over and had a private meeting with them. If they are willing to stay, they will stay, and if they are not willing to stay, I have no choice! The audience is our food and clothing, people buy tickets, and come to see the premiere in the middle of the night, I can't sacrifice their interests because of unplanned people!"

"Okay!" said the theater manager, "I'll arrange for the ticketed audience to enter the theater first, and when all the people in the plan are in, the unplanned people will be eliminated." Please come forward and explain it to them yourself!"

For theaters, not letting ticket-buying audiences enter is something they don't want to see. If the audience gets into a fight, they'll have a big head. Those reporters and celebrities have different identities, and it is unlikely that they will make trouble in public places like theaters, as long as they talk about the situation, even if they have opinions, they will go to Ye Jiaying and other film producers and distributors, so he agreed very happily.

"Okay, then arrange it like this!" Ye Jiaying nodded again, "Thank you for your hard work!"

The theater manager went out to make arrangements, and the heads of the distributor and the promoter glanced at Ye Jiaying and Xiao Yao helplessly, and also went out.

"Bayi, the second meeting, would you like to go with me?" Ye Jiaying turned her head and asked Xiao Yaodao.

"If it were according to my temperament, there would be no second meeting at all!" Xiao Yao shook his head and said, "But who made you my mother, this is your first movie?"

"Okay, my mother didn't hurt you in vain!" Ye Jiaying happily hugged Xiao Yao and said.

Ten minutes later, the theater manager came in and informed Ye Jiaying that everyone had been arranged into the screening room. Ye Jiaying also got up and went to explain to those who came uninvited.

By the time Ye Jiaying came back, it was almost half past eleven. Several of the film's main creators finally packed up and went to the premiere of the big screening hall together under the leadership of the staff.

According to the plan of Ye Jiaying and the distributor, ordinary roadshows only have a post-screening meeting, but as a premiere, these main creators have to do some simple exchanges with the media and the audience before the film is screened, in addition to the post-screening exchange meeting.

At this time, in the screening room, a host holding a microphone is standing on the stage in front of the big screen to warm up. Behind him, several empty chairs had been arranged. After receiving the signal that the main creators had arrived, the host immediately invited them all to the stage.

There were no performances at this premiere, only interactive exchanges.

After the host on the stage introduced several of the film's creators one by one, he invited the media reporters and the audience to ask questions to the creators on the stage for face-to-face interaction.