"Flying around. Lina whispered, "The action design is beautiful, it's beautiful." ”

She thought for a moment and added, "It's like dancing." ”

Li Zi lowered his voice and said, "The action design is very distinctive. ”

Speaking of which, he is also a die-hard movie fan, he has watched a lot of films, and he can also have some analytical skills.

The chase scene between Yu Jiaolong and Yu Xiulian on the eaves after stealing the sword for the first time fully highlights the martial arts personality characteristics of the two characters in the three-minute-long action paragraph.

Yu Jiaolong's light skills are better than Yu Xiulian's, and her ground action is no match for Yu Xiulian.

So Yu Xiulian tried hard to drag Yu Jiaolong to the ground, and her strategy was: "Give me down!"

Yu Jiaolong gracefully keeps flying upward, Yu Xiulian's slightly clumsy chase but powerful confrontation just shows Yu Jiaolong's light and elegant, so ambitious, Yu Xiulian's simplicity and down-to-earth.

"Which company issued this piece?" Li Zi was a little curious: "I have a good eye." ”

At the end of this fight, Li Zi found that a blonde white man next to him was excited, and there were words in his mouth: "This sci-fi film is too good!"

What the hell is a science fiction film? Plum is instantly full of black lines.

Li Zi took a closer look and found that the ghosts and elders in the neighborhood were all watching the film seriously, didn't they say that the ghost elders didn't like to watch subtitles? Can they understand the lines? Can they understand this film?

Ronan never worried that the American audience would not understand.

This film is a great health care ...... No, it's a tragedy caused by the Great Sword.

It is said that there is a peerless divine weapon called the Qingying Sword, and the hero of the Wudang faction, Li Mubai, wants to retire from the rivers and lakes, and will follow him across the rivers and lakes for many years, and take countless bloody swords, and ask Yu Xiulian, the head of the old Youxiong Yuan Dart Bureau, to give the high-powered and respected Lord Baylor to show his determination to retire.

But the big sword that has been stained with countless blood is too attractive, Yu Jiaolong is hungry and thirsty, and decides to steal the sword for his own use, as a result, a big sword attracts the rivers and lakes, maybe the sword has been stained with his own blood, the blue-eyed fox and Yu Xiulian and others have never forgotten the sword, which leads to a love and hatred.

This film fully reflects the harm of the Great Sword, and also provides a theoretical basis and a realistic case for the later comprehensive ban on the Great Sword.

The person who played with the big sword in the film, Li Mubai died, and Yu Jiaolong also died.

What does this mean? The big sword is infinitely harmful, and it can easily kill people.

During the screening, each long martial arts scene was met with warm applause from the audience.

The excitement lasted until the end credits played, and the spotlight fell on Ang Lee, who still had his usual shy and gentle smile.

When the subtitles lit up the name of martial arts instructor Yuan Heping, Ronan stood up, raised his hands out, and motioned for the audience to applaud Ang Lee, and the audience gave a standing ovation for several minutes.

Compared with the more reserved Ang Lee, Ronan's style is more flamboyant.

This is also the need for publicity.

The premiere was followed by a press conference, which was the moment for the main creative staff of the crew, and Ronan had David Villa accompany him to participate, and the rest of the company all retreated.

Although he has been busy with extremely important work such as finding projects, pulling investment and negotiating copyrights, Ronan has also paid attention to the side of Embassy Pictures, and for the release of "Crouching Tiger, Hidden Dragon", the entire company has invested far more time and energy than "Human Erasure Project 2".

After all, it has successfully released several horror and thriller movies, and the release of "Human Erasure Project 2" is also a familiar road, and the awards season is the first time for Embassy Pictures.

Ronan told the staff of the embassy film company to go back and get a good night's sleep, and there was a meeting to open the next morning.

The release of "Crouching Tiger, Hidden Dragon" also marks the most critical sprint stage of the first Oscar competition of Embassy Pictures.

Not to mention the main creators of the crew and the publicity staff of Embassy Pictures, even Ronan turned his energy to the Oscars.

Every year on December 30, the Academy of Motion Picture Arts and Sciences will mail out the nomination ballots of all Academy members, and collect them one week before the nomination list is announced.

In the conference room of Embassy Pictures, Ronan finally integrated all aspects of publicity and public relations work.

Ronan looked at García Rodriguez, who was directly in charge, and said: "First of all, the pull film meeting, starting tomorrow, you and the producer will organize more than five pull film meetings, invite members of the academy to watch it, and at the same time hire film critics to tout the film......"

"There are also various promotional activities, media PR and PR banquets. "In short, we can't keep Crouching Tiger, Hidden Dragon and Ann Lee out of the eyes of the media, critics, and Oscar judges." ”

García Rodriguez immediately responded, even though he knew it would be far more troublesome to do than Ronan had said.

And that's not all, Ronan continued, "PR is not only for the Oscars, but also for the vane awards before the Oscars, including the Golden Globes, with a focus on the Producers' League Awards and the major union awards, which can increase the chances of nominations and even awards. ”

Garcia Rodriguez glanced down at the list, there were so many outposts of awards this season, the American Film Independent Spirit Award, the New York Film Critics Association Award, the Gotham Independent Film Award, the Los Angeles Film Critics Association Award, the Producers Union Award, the Directors Guild Award, ......"

Ronan knew of course that Oscar PR was very troublesome, but Embassy Pictures was already prepared.

"The Golden Globe and the Union Awards are the focus. ”

Ronan took a big sip of his glass, "If we can get nominations for the Golden Globe Award and the union awards, plus some necessary public relations measures, we can at least guarantee the Oscar nomination for Best Foreign Language Film for "Crouching Tiger, Hidden Dragon". ”

"I'll leave this to me. Garcia Rodriguez said: "I promise there will be no problems. ”

Ronan thought for a while, and then said: "Find someone to talk to Zongheng International, let the producers also work harder, "Crouching Tiger, Hidden Dragon" has gained something at the Oscars, and it also has a great effect on the market outside North America." ”

All Embassy Pictures got was the North American distribution rights.

A senior executive in charge of direct communication with JOUAV continued: "JOUAV has mobilized $500,000 and will continue to invest in publicity before the Oscar nomination. ”

"Good. Ronan nodded to the director and said, "Your next job is to lobby them to spend more money on the Oscars." ”

The supervisor replied, "Yes." ”

Ronan added, "I'll find time to talk to these two as soon as possible." He then asked, "What about our competitors? What are the competing films?"

"According to the information available so far, Mexican director Alejandro Iñárritu's Love is a Son of Dogs", the Czech film "Parting Ways" and the Belgian film "Everybody Famous" have all been nominated for the best foreign language film. ”

Ronan asked, "There's very little coverage of these films in the media? ”

Thomas replied: "The films have limited investment in PR and are worried that they will not recoup their costs if they invest too much. ”

Oscar does have a pull effect, but there is always a limit, and if the investment is too high, it is not uncommon to lose money.

Ronan is even more confident, after all, the competition for Best Foreign Language Film is far worse than awards such as Best Director and Best Picture.

Nominations for the latter two awards are victories.

The meeting was over, everyone else left, and at Ronan's hint, García Rodriguez stayed.

There were only the two of them left in the conference room, and they didn't have so many scruples when it came to some secret things.

"How's the critic's job?" Ronan asked.

García Rodriguez whispered: "We have all the hearts that should be expressed. However, some people replied that if the film was not good enough, they would still scold. ”

Ronan said: "It doesn't matter, we can't buy public opinion, it's too difficult. ”

"I believe that film critics who like "Crouching Tiger, Hidden Dragon" will not be stingy with praise. García Rodriguez is still confident in this: "People who don't like it will be a little more tactful when they criticize. ”

Facts have proved that the work of the embassy pictures is very good, and one day after the screening of "Crouching Tiger, Hidden Dragon", comments from major media and film critics have been released, most of which are positive, even if there are bad reviews, they are not particularly sharp words.

Many of these critics were not PR for Embassy Pictures, but the film still won their praise.

The New York Times' full-time film critic Avis Michelle was so impressed by Crouching Tiger, Hidden Dragon's perfect combination of genres that he praised in the newspaper's film review section the day after reading it: "Action movies are characterized by their exuberant energy and a lot of action hitting the screen, and Mr. Lee has created a crystal clear surface meaning that injects new vision and depth into this genre of films, which is unique in the genre of films of this genre in the past." ”

Todd McCarthy, a film critic for The Hollywood Reporter, commented in his column: "Ang Lee shows Martin Scorsese's technique and Steven Spielberg's style, "Crouching Tiger, Hidden Dragon" is not only the best kung fu film in history, but also a romance film with Jane Austen's literary style, not only a movie, but also an art!"

Under the activities of the embassy pictures with large sums of money, "Crouching Tiger, Hidden Dragon" became one of the most common names in the film media for a while.

After Ronan said hello, Tom Cruise also specifically mentioned the film in the interview.

"Crouching Tiger, Hidden Dragon was a great success, and Director Lee had the ability to make a spectacular kung fu film that was both beautiful, artistic, emotional, and deep, and embraced by the audience. I had a special discussion with a few friends who had seen the film, and each of them could find something out of the film. It's clearly different from the formulaic routines of Hollywood films, and it's refreshing. ”