Strictly speaking, this "Hulk" is thanks to Ang Lee's "Hulk", because the latter has taken most of the thunder and clearly told latecomers where the traps are and how to avoid them.

The former "The Incredible Hulk" was almost taken to the ditch by the literary Edward Norton.

"Hulk" doesn't have a problem with this, from Ronan to Kevin Feige to Joss Whedon, the idea is very unified.

This is directly reflected in the battle of New York City.

The final battle lasted more than twenty minutes, and the audience could fully experience the adrenaline rush and blood-pumping visuals, watching the two monsters beat each other in New York City, jumping up and down, and even shooting the flying helicopter directly to the ground......

The background of this duel is well done, not a fight between elementary school students, but a super monster battle that easily demolishes the building.

From Times Square to Fifth Avenue, it almost became the scene of violent demolition.

Two monsters are fighting around in New York City, and the green blood splatters the demolition ruins everywhere, and the audience is excited to watch, a demolition epic is gorgeous.

The most appealing thing about this film is that it is the opposite of the film made by Ang Lee, focusing on the theme and plot all about entertainment.

The story is simpler, the action scenes are more, and the graphics are more beautiful.

The part that the crew focuses on creating is enough to become a highlight to attract the audience.

The first is that the special effects are realistic and delicate, from the shape of the Hulk to the stunt action, they are all beautiful and unconventional, and the second is that the plot is tight and unobtrusive.

The Redskin Abomination was finally defeated by the doglegs of the American imperialists, together with the traitor Hulk, who finished the demolition work and felt that he could not leave a name for his good deeds, and disappeared into the high-rise buildings of New York City in the night.

Manhattan, New York, was beaten into such a bad picture, someone had to stand up and take responsibility, and only General Ross was the only one to carry the blame, and he was removed from his post and went into a bar to drink, and met a stinky man.

"You're useless, a person's abilities are limited, let alone a brainless green-skinned monster. The black boiled egg shook his bare head, and said to General Rose: "Team, team is powerful, I am ready to form a team, such as the brainless Hulk and the extremely smart Tony Stark, are you interested?"

This is the end of the movie, but no one leaves the scene because the subtitles remind that there are easter eggs at the back.

In the first easter egg, Coulson, the head of the novice village, drove to the wilderness of New Mexico and saw a huge crater with a short-handled square hammer on the stone in the middle of the crater in a crowd of inexplicable revelers.

After another subtitle, there is the second easter egg, Hulk escapes from the United States, goes crazy on an ice field, the terrifying force collapses the ice, and in the flying and falling ice, a red, white and blue paint is faintly seen, and in the middle is a round shield with a five-pointed star!

It is not difficult for those who are familiar with the comics and have studied Marvel a little to guess that these two easter eggs foreshadow the two superhero characters - Thor and Captain America!

The former may be relatively unfamiliar to many people, and the latter was once popular in the United States and was once considered a representative of the American spirit.

The premiere screening ended, and there was warm applause in the theater, and director Joss Whedon took the stage with the main creative staff of the crew, which once again won a warm applause.

This film is not a classic, nor is it a good movie, but it is definitely a qualified summer commercial production.

After the premiere, staff hired by Marvel Entertainment and Embassy Studios have been doing targeted market surveys on the spot in order to collect first-line data for the upcoming Project Avengers films.

Due to the dismiss voices of the media, film critics and film market analysts, there is also a certain amount of pressure from the producers to the distributors.

Unlike before the screening, the response from the audience at the premiere was not bad.

The first fan to accept the questionnaire said that if Ang Lee heard it, it would be very heartbroken.

"It's hot enough, the scene is big enough, and it's refreshing enough, it's much better than the one shot by Ang Lee!"

Probably "The Incredible Hulk" is a topic that Ang Lee will never get around.

Even if Ang Lee is not mentioned, the fans' perception is still good.

"The model of summer blockbusters has everything they should have, and the two easter eggs are also full of expectations. ”

"It's a good fight, it's fast-paced, that's how a superhero movie should be made!"

"The scene is quite big, the fight scenes are very well filmed, and the setting of the easter eggs is also very good. ”

Because there is no entanglement in humanistic thinking, let alone any article on the inner drama of the Hulk, the film has won a relatively good evaluation from the audience in a purely entertaining popcorn way.

But on the second day of the premiere, as the media and film critics' comments came out, the media evaluation of "Hulk" and the reputation of film critics collapsed instantly.

"There are too many and too long digital special effects scenes, and the film puts the audience in an atmosphere of disappointment and boredom from the beginning. ”

The film critic of "The New Yorker" seems to know the ordinary audience very well, and he himself sees himself as a representative of the ordinary audience.

There are many other comments that are represented by the public, such as Roger Albert's column, which says that "Hulk" made a big mistake by setting a goal that is diametrically opposed to Ang Lee's film, and abandoning what really attracts the audience.

What was the style of Ang Lee's "The Incredible Hulk" and why did it fail?

None of this is considered by film critics.

If someone listens to the advice of a film critic to make a movie, not only will they be taken into the ditch, but they may also lose their money.

Ang Lee's style is too deadly for Marvel superhero movies.

In the eyes of many full-time film critics, "Hulk", which is purer and more popcorn than "Spider-Man 3", is simply intolerable.

"This movie is patheticly cowardly. ”

"Lack of wisdom and heart. ”

"It's going to be a catastrophe this summer. ”

Similar movie reviews are really endless, and pure popcorn movies seem to be born with original sin.

But for Relativity Entertainment, there is always only one directing policy, and it has nothing to do with film critics, and Embassy Pictures has not even given any preferential treatment to film critics and distributed movie tickets from test screenings to premieres to official releases.

The guidelines for Relativity Entertainment are very clear and are no different from other companies – all for commercial gain!

The film is not without media acclaim.

The Los Angeles Times praised "Hulk" as much better than the previous one, and in some places it was fantastic, it was a very powerful film, and the easter egg at the end also set the stage for the following movie.

"Entertainment Weekly" dragged Ang Lee out again - compared to the first film Ang Lee filmed and produced, "Hulk" is a huge improvement in almost all aspects.

The unfortunate Ang Lee, after the release of this "Hulk", is like Tom Cruise to Nicole Kidman, constantly being dragged out and whipped out.

Then again, there is no harm without comparison, and there is no winner without comparison.

In the eyes of the vast majority of audiences, "Hulk" is much more exciting than the previous one.

On the first day of release, with the lifting of the ban on various word-of-mouth scores, the average score of "Hulk" on IMDB, which can better reflect the scores of ordinary audiences, is 8.1 points.

As for the Rotten Tomatoes index, it was completely rotten on the first day of its official release.

EMA SCORE, which can better reflect the real reputation of the audience, has an average score of A for theater audiences.

In many cases, pure popcorn is more popular than adding some inexplicable seasonings.

The summer film market depends on the mass fan group after all.

The good audience reputation is directly reflected in the box office of "Hulk".

On the first day of its release in North America, the film won $25.12 million in 4,125 theaters, beating the previously released "Spider-Man 3" and "Pharaoh and the Gods", and landed at the top of the box office list on Friday.

Because "Pharaoh and the Gods" hit the streets tragically, "Spider-Man 3" not only achieved two consecutive box office championships in North America, but also won the first place in all single-day box offices since its release.

The release of "Hulk" ended the dominance of "Spider-Man 3" in the North American film market.

As the film came out at the box office on Friday, those who shouted that "Hulk" was going to hit the street at the box office before the release instantly lost their voices, as if those words had never been said.

"Hulk" is indeed not as good as "Iron Man", and it is not as good as "Spider-Man 3" as a sequel, but the pure popcorn genre can make the audience experience the simple happiness of not using their brains.

I have to admit that in North America and even around the world, the vast majority of audiences enter theaters, and the first choice is precisely this type of movie.

Marvel superhero movies can become popular, and even become global pop culture, and grasp the viewing psychology and needs of most ordinary audiences, which can be said to be an important factor.

Correspondingly, Marvel's continuous success is also due to the environment suitable for it to play.

On Saturday, although the box office of "Hulk" did not rise significantly because of the rest day, it maintained a relatively stable trend, and with the blessing of good audience reputation, it earned $25.45 million in a single day.

Such box office results are an upbeat for the continued implementation of the Avengers plan, and even for the entire Marvel Entertainment.

Marvel Comics, which has been in turmoil since the 90s, even if it is reorganized by Ronan and Relativity Entertainment to Marvel Entertainment, needs to succeed, similar to the huge success of "Iron Man", and the successive successes of "Hulk".

Marvel's confidence and self-confidence are piled up with the huge success of one movie after another.

"Hulk" quickly made its way through the opening weekend at the North American film market, and in three days, the film grossed $70.25 million in 4,125 theaters.

This also makes "Hulk" deservedly the top of the North American box office list this weekend.

"Spider-Man 3" has entered its third weekend, and it is difficult to put pressure on "Hulk", which was released in the first weekend, and this weekend is in second place with $29.02 million.

"Pharaoh and the Gods," which hit the streets, earned only $7.21 million this weekend.