Li Mu originally gave profits to both Lucas and the theater chain, but Lucas had a keen sense of smell and immediately made a decision after sensing Li Mu's true intentions: Li Mu's concessions, he didn't want any of them, and gave them all to the theater.

Lucas's inner monologue is: Don't you despise this money? Although I can see it, I have to act as disdainful as you are.

If both the copyright owner and the distributor are willing to give profits, then the only thing left for them to make profits is the theater chain.

The cinema chain is different from the copyright owner and distributor, the copyright and distribution not only care about the box office, but also word of mouth, influence, brand awareness and corporate image, but the theater only cares about the box office.

If it is a completely neutral theater chain that is not interfered with by any distributor, there will always be only one way to operate: give the most films to the most profitable films.

In North America, the share ratio between the distributor and the theater chain is not fixed, and the method of ladder sharing is adopted, generally speaking, the first week box office distributor has the highest share ratio, and then, with the extension of the release timeline, the distribution company's share ratio continues to decline, and the proportion of the theater chain continues to increase.

The reason for such an account-sharing model is to improve the willingness of the theater to schedule films after the film has been released for a period of time, the popularity has declined, and the attendance rate has declined.

If the distributor and the copyright owner are willing to give away a part of their proportion to the theater chain, it will be a huge incentive for the theater chain, which will allow them to spontaneously contribute more film scheduling resources.

Lucas's decision made Li Mu very satisfied, he can have such a consciousness, it proves that this person is a smart person, and he is very good at doing what he likes, and it is much more comfortable to cooperate with such a person than to cooperate with those who only know how to fight for the greater good for themselves.

Combined with the release of "Flying Tigers" in the future, as well as more subsequent works, and considering that North America will still be the world's largest box office market in the next ten years, Li Mu needs to find more powerful partners in North America.

Spielberg and DreamWorks are now their own partners in production, and in terms of distribution and theatrical chains, they need to expand other powerful partners.

Lucas is Spielberg's good friend, and he was able to fly from the United States for this cooperation to prove his determination and attitude to do things, and he gave up the 10% share he drew to him without blinking, which proves that this person's thinking pattern is very much to his own appetite, so he has become his best partner in the field of North American film distribution in the future.

After deciding, Li Mu said to Lucas: "I can sign a copyright sublicensing agreement with you today, how long do you think it will take us to get this movie released in the United States?"

Lucas said: " After signing the contract, if the source of the film does not have English subtitles, then we have to quickly arrange the production team to produce, this is relatively fast, it can be done in a few days, if there are English subtitles, I directly need to send the copy to the American film guild for rating, and at the same time I will contact the person in charge of the major theaters to watch the movie, and then privately talk to them about the specific conditions for scheduling the film, and after the rating comes out, we will set a release date, and then start the promotion, as soon as the date arrives, the official release, if the whole process is normal, it will take about two months。 ”

"Two months?" Li Mu frowned slightly, and said, "It's a little too long, can you hurry up?"

Lucas said: "Mr. Li, in fact, under normal circumstances, the introduction of a film to the release of the time will be more than two months, the more the film has greater expectations for commercial value, the more the publicity cycle must be reserved, the publicity cycle is generally about two months, or even longer." ”

Li Mu said: " Our movie has been warmed up in advance by the game, and there are many netizens on the Internet who are volunteering to promote it, and we already have a relatively good audience base, so there is no need to extend the publicity cycle to two months, when you start to submit the film rating, I will start the online promotion on the one hand, and you will also start to prepare for offline publicity, we strive to compress the publicity cycle to 7-10 days, and then you will think of ways to accelerate in other links, see if you can reduce all the timelines to start counting today, About 20 days. ”

"20 days ......" Lucas hesitated, frowned and pondered for a long time before saying: "Mr. Li, if all links are accelerated, 20 days should not be a big problem, but this is a test of propaganda work." ”

Li Mu nodded and said with a smile: "Since there is now a strong mass base, then don't worry about the development of propaganda work, you have offline propaganda channels, I have online propaganda channels, which includes YY, including YY network, but also "Plants vs. Zombies Online", our information delivery ability is undoubted, but if we stretch the propaganda front too long, if "Plants vs. Zombies Online" of players have lost their curiosity and freshness about the elements of Chinese zombies, and if you want to pull them to the cinema, it will be a lot more troublesome, so we might as well strike while the iron is hot and promote the release of this movie as soon as possible to ensure that most users have not lost their curiosity. ”

Lucas has never done such a film release before, Hollywood is fiercely competitive, even if it is a movie with a top star cast, it has to start warming up long in advance, and all kinds of offline advertisements and TV advertisements are constantly bombarded to repeatedly deepen the audience's impression of this movie, and there has never been a movie that has been released immediately after 7-10 days of promotion.

But think about it carefully, what Li Mu said is also very reasonable, after all, the popularity of the game is time-limited, and there are countless big stars who can be popular for more than ten or twenty years or even longer.

But there are very few games that can be popular for more than ten years, so we must seize this rare window of time to ensure that this movie is brought to the big screen before the audience's curiosity disappears!

Immediately, Lucas immediately agreed, saying: "Don't worry, Mr. Li, I will definitely find a way to speed up and let "Mr. Zombie" be released in North America as soon as possible!"

Li Mu nodded: "There are still many excellent zombie films in the Hong Kong film industry, the copyright is in my hands, if "Mr. Zombie" is popular, we will immediately release one or two more zombie films, and then when the summer vacation comes, choose a zombie film to hit the summer box office, and take all the remaining zombie films to release DVDs." ”

"Good!"

……

However, in a day or two, all the zombie-themed movies on hand of Makino Imaging have created nearly 100 million yuan in copyright fees in China, and the copyright of a single film of tens of thousands of yuan is very cheap, but there are indeed a lot of domestic TV stations, satellite TV stations, Local counties, cities, and stations add up,More than 2,000,The number of channels is even more,Now is the time when zombie movies are hot,If it was usual,,They would have already taken pirated DVDs and broadcast them on TV,But because this time all the zombie film copyrights are in the hands of Makino Images,So everyone invariably began to respect the copyright,Before broadcasting, first look for Makino Images to get authorization。

More than 2,000 TV stations, of which half of them proposed to buy the right to screen from Makino Images, most of them have taken the broadcast rights of more than one movie, and nearly 100 have bought the copyright of TV dramas alone, almost to the point that at least one of the TV stations that can be searched by TV sets is playing zombie-themed movies or TV series.

Although the phenomenon of swarming bees is not very healthy, the good thing is that the audience is now particularly useful, and the enthusiasm for being obsessed with genre films has rekindled, and all types of zombie films are almost never tired of watching.

casually authorized a batch of copyrights, and earned tens of millions of yuan in net profits, and Makino Image's hand made film and television companies on both sides of the strait and three places look blushing.

How many companies work hard to make several or even a dozen movies all year round, and they may not be able to make so much money, and Hong Kong film and television companies can't make a few movies with a box office of more than 10 million all year round, but Li Mu has earned a net profit that other companies may not be able to earn in a few years by buying low and selling high, and in a few days, he has earned a net profit that other companies may not be able to earn in a few years, which really makes his peers envious, jealous and hateful.

Li Mu didn't know that he had a witty nickname in the Hong Kong film industry, the zombie Taoist......

The reason why Li Mu is a zombie Taoist is because this guy has wiped out all the zombie films in Hong Kong, and all the movies with zombies in them have been killed by Li Mu, he is the contemporary "zombie Taoist", the "Taoist" who specializes in zombie films.

After many Hong Kong film companies found out that they had been cheated by Li Mu, in addition to being indignant, they came up with the idea of re-making zombie films, because in their opinion, this is the second spring of zombie films, and it is a good time to seize the opportunity to make money.

Soon, there was a lot of gossip in the Hong Kong film industry, and at least six film companies are currently preparing to invest in zombie-themed films, and they have already established projects and are in the script writing stage.

Hong Kong movies have not been able to escape a routine for decades, that is, everyone will swarm to play what makes money, not only zombie films, gangster films, and gambling films are all on fire, and tens of millions of people keep up, these people just want to make quick money, they don't need good scripts, they don't need good directors and actors, so the rate of bad movies is surprisingly high, so that the audience can't avoid it, and in the end, they can only accelerate the life of a series until they die.

So at this time, seeing that zombie films suddenly have a second spring, it is not surprising that I want to desperately shoot more zombie films to make money.

Among these companies that have launched zombie film projects, the most fucked up is Uniasia.

Huanya felt that they had suffered a lot, because they thought that Makino Imaging had cheated them of all the zombie film copyrights, including "Mr. Zombie", and that they had stolen all their hens that could lay golden eggs, and if Makino Imaging was just an ordinary film and television company, they would definitely tear up the agreement, and then use various methods to deny the authorization, and may even use many shady means to achieve their goals.

It's a pity that Makino is a steel plate, with their fists and feet, they can't kick at all, so they can only grit their teeth and prepare to launch a "Mr. Zombie 2003", the script is saved, that is, completely find new actors, remake "Mr. Zombie" again, remake with a better production team, in terms of visual effects, it will be much better than the old version, the only problem is the cast, Uniasia is preparing, looking for a first-line star to shoot this remake.

Li Mu didn't take it to heart after learning the news, anyone can make zombie films, after all, the patent for zombie films is not in his hands, his real purpose is to send zombie films abroad, if zombie films become popular overseas, this is not only a victory for Chinese films, but also a victory for Chinese cultural export!