The TV series "The Legend of Sword and Fairy" has brought too much profit to Xu Qian, and the TV series is about a little bit of billions, and the follow-up broadcast rights are endless.

What surprised Xu Qian the most was the mobile game, the mobile game of "The Legend of Sword and Fairy" brought a profit of hundreds of millions, and this number is still increasing.

In fact, the mobile game of "The Legend of Sword and Fairy" could have earned more, but the penguin was a copycat.

Although Xu Qian fought the lawsuit, he didn't win the lawsuit, and at most he took the initiative in public opinion, and the Nanshan tumbler really deserved its reputation.

Xu Qian was also surprised by the profits of mobile games, no wonder Penguin vigorously developed games.

Xu Qian remembered the previous life's "Flower Thousand Bone", the tattered mobile game directly plagiarized even the template, and as a result, he earned more than 200 million, and later lost the lawsuit, but he already made a lot of money, and it was two years later when he lost the lawsuit.

Xu Qian also rewarded the employees of Guodian Games, and each of them was given a 24-month year-end bonus, that is, two years.

Li Kun asked Xu Qian, "Dong Xu, what game are we going to play next?"

Xu Qian said: "This still needs to be said? Card game." ”

Card games, this is one of the most profitable games in China, many people think that this kind of game is brain-dead, but this game is really profitable.

Why does this game make money?

The first is the identification with the role, and some people are able to spend a lot of money on a role.

Only when this sense of identity is established will the card become valuable and the player will pay for it.

Once the value system of this card is established, it means that there is a difference between different cards, and the player's desire to collect and cultivate is satisfied, and he will feel that the money is well spent.

Therefore, the key to making a card game profitable is to establish a card value system that players can recognize.

And after players get the card they want, in order to make the card stronger, they will continue to charge money to upgrade it, upgrade stars, and upgrade skills, which will make players feel that they have grown with the card.

The second is the gameplay, and the combat system of the card game can also meet the needs of some people.

So what's the core of the card game?

It's not the gameplay, it's the IP.

The so-called IP is the abbreviation of intellectualproperty, which is translated into Chinese as intellectual property.

In the domestic game circle, IP is a popular word, many game manufacturers do not hesitate to spend a lot of money for some big IP, and many game designers also keep their mouths shut about IP, because this thing is really very important, and cards without IP have no soul.

Why is IP so important and so valuable?

Because in card games, IP determines the value of the card.

Your orange card is a premium IP, then the audience is willing to pay for it.

In fact, this is no different from eating instant noodles when I was a child, except that eating instant noodles has changed from playing games.

Li Kun said: "Dong Xu, are we going to make a game of the Three Kingdoms or buy IP?"

Among the card games, there are too many Three Kingdoms games.

But Xu Qian directly refused, because the IP of the Three Kingdoms is already worthless, and many people are doing it, unless the gameplay is particularly surprising, and the audience does not buy it.

Xu Qian said: "You are stupid, isn't this a ready-made IP, "The Legend of Sword and Fairy". ”

"Forehead ......"

Li Kun patted his head.

He is also a mindset, the characters in "The Legend of Sword and Fairy" are the best IP, this TV series has a rating of more than nine, among which Zhao Ling'er, Li Xiaoyao, Lin Yueru, Ah Qi, etc. are all popular characters.

Xu Qian felt that he had been wasting a treasure before, and that was IP.

To be honest, he has filmed so many TV series, and there are also a lot of IPs.

IPs like those in "Giant of Light" can be used as games.

It can be said that IP is the most important thing for card games, unless you can change the gameplay like "Onmyoji" and make the original art to the extreme, otherwise IP is the most important.

In fact, strictly speaking, "Onmyoji" is almost the pinnacle of card games.

In the last life, NetEase was even able to rely on this game and pesticides to be tough, although it was not just over, but this is not a shame.

In the field of mobile games, "Onmyoji" was once second only to pesticides.

Next, Li Kun began to design the "Fairy Sword" series of card games, and after having the IP, the card gameplay can completely use the universal card game routine.

Main interface layout, basic battle system, card development system, dungeon planning, special battles, account attributes, mall and VIP functions, friends, guilds, backpacks, chats, emails, and daily activities and other related content.

The most important thing in the card game is balance, and the combat system and development system and various values are very balanced.

The next step is to make the original art of the character.

In fact, when they were doing the mobile game "The Legend of Sword and Fairy" before, Li Kun and they made all kinds of original paintings.

But Xu Qian was still not satisfied, because those pictures were not very exquisite, Xu Qian said: "If you really can't do it, you will outsource, and you have to ask those most awesome original artists to paint, anyway, it's not bad for money." ”

Li Kun: "...... All right. ”

Xu Qian naturally wants to do a good job in this mobile game, because this mobile game is almost certain, that is, it is guaranteed to make money without losing money, there is the IP of "The Legend of Sword and Fairy", as long as the picture is not too bad, many people must buy it, this is an undoubted thing.

But Xu Qian didn't want to smash the signboard of the "Fairy Sword", so he demanded perfection.

Under Xu Qian's supervision, each character in "The Legend of Sword and Fairy" invited the best original artist to draw it, and each character has many original paintings, and different levels of cards present different original paintings.

And there will be some special cards during the New Year's holidays, such as the Dragon Boat Festival card, the Valentine's Day limited card, and the original paintings of these cards are also made one by one.

Under Xu Qian's supervision, the card game of "Sword and Fairy" was made very quickly, and the last thing was to add VIP functions, how much to recharge, and give VIP privileges.

Card games are to earn money from local tyrants, of course, there are many people who are not local tyrants to recharge, and of course there are many free to play.

People who play for free are also one of the roots of card games, which is to have money for those who have money, and those who don't have money for themselves.

For free players, it is possible to give them diamonds.

These players will calculate, 100 diamonds is ten yuan, I can get 10 yuan when I log in, I can get 50 yuan for clearing customs, and I can get 100 yuan for upgrading......

And abandoning the tour? That's equivalent to losing dozens of dollars every day.

So they won't go back.

In this way, the popularity of card games has increased.

Free players are a very important foundation, which also represents popularity, and local tyrant players also need to be foiled.

And free players will be converted into recharge players, from the first recharge, to the monthly card, to the lifetime card, and then to the first large recharge, they will pay more and more money.

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