Chapter 1682: You have to use the flying one

Hearing Li Mu criticize himself for being too focused, Elon Musk was somewhat embarrassed.

He never felt that there was anything wrong with being too focused, and in his mind, focusing was the easier way to succeed.

Because focusing often means being more professional, just like focusing on recyclable launch vehicles and pure electric vehicles, in his cognition, there is nothing wrong with doing this by himself.

However, in the face of Li Mu, although he didn't approve of it in his heart, he didn't dare to show it.

He asked Li Mu very humbly: "Mr. Li, what do you mean?"

Li Mu said categorically: "Tesla's positioning should not be the second car for consumers, let alone a supplement to fuel vehicles, it should find a way to become the first choice for people without cars, and a replacement model for people with cars." ”

Saying that, Li Mu said: "If you want to do this, in addition to making capacity reserves in advance, you must also start now and find a way to solve the technical problem of fast charging." ”

Elon Musk's current positioning of Tesla's sedan is the use of "fighter jet-style".

That is to say, theoretically, the car can reach 400 kilometers, and the maximum activity radius of the user is 200 kilometers, just like the method of calculating the combat radius of a fighter without the assistance of a tanker.

However, he does not see anything wrong with a combat radius of 200 km, because, in his opinion, 200 km is enough.

However, he is indeed defining the 200 kilometers according to the standard of "the user's second car", if you look at the standard of the first car or the only car, 200 kilometers is far from enough, and doubling is far from enough.

This is the thinking mistake of Elon Musk in the early days of founding Tesla.

He thinks that the cost of Tesla is very high, and it must be a mid-to-high-end model, and for North American users who like to drive Japanese sedans or American pickup trucks, the vast majority of people cannot afford to consume it, and those who can afford this car have at least one car at home, and may even be multiple cars.

In such a situation, a "combat radius" of 200 km is enough.

Moreover, the United States itself is a country that grows on wheels, and the penetration rate of cars ranks first in the world, and they often drive across state trips, and may have to go to Las Vegas, Disney several times, and national parks several times a year, and in such a demand, if there is only one car, the "combat radius" of 400 kilometers is not enough.

After all, the theoretical combat radius of fuel vehicles is endless, and it only takes five minutes to fill up a tank of fuel, and it is impossible for pure electric vehicles to compare.

Therefore, in his eyes, Tesla is not a product that needs to face all car users, and it is already very powerful to eat the high-end user market.

But he didn't know how to tell Li Mu his opinion, he was afraid that Li Mu's position on this matter was too high, so high that it exceeded the actual ability and significance of this matter itself.

Looking at Elon Musk's appearance of wanting to speak and stopping, Li Mu said seriously: "Elon, let's do things together, you don't have to think of an entrepreneur anymore." ”

Elon Musk looked at Li Mu puzzled, entrepreneurs don't have the thinking of entrepreneurs, so what kind of thinking?

Li Mu looked at him and said: "No matter in any industry, the vast majority of entrepreneurs are barefoot on the road, the core of thinking is to open source and reduce expenditure, accumulate a lot, from 0 to 1 is a breakthrough, from 1 to 2 is development, ten years to do 10 is considered a successful business, just like a Chinese saying, no accumulation of steps, no thousands of miles." ”

"But other people may need to take steps, do we need to? We can't walk, we can't even run, we need to fly! So what we have to do is spend money to buy an airplane, we can't really build a rocket, and then we can fly as fast as we can. ”

Saying that, Li Mu paused slightly, and said: "You remember, what we have to do is multiplication, not addition, even if we don't manage well, the whole project will eventually be multiplied by 0, or even multiplied by a negative number, I can accept and bear the consequences, but I can't accept that we do addition little by little." ”

Elon Musk was slightly stunned, understood the meaning of Li Mu's words, and immediately said: "Mr. Li, I understand, since this is the case, then we will start the research and development of high-power charging technology as soon as possible." ”

"My personal idea is to increase the charging efficiency to more than 20 kilowatt hours, so that the charging time for users will be greatly shortened, and a car can be fully charged in four to five hours," he added. ”

Li Mu snorted and instructed: "The idea is right, but the ambition is not enough, if the future can solve the 100 kWh, or even 200 kWh power charging equipment, so that a Tesla can be fully charged in about an hour, or replenish 80% of the power, then it is really not far from Dacheng." ”

Elon Musk was surprised and said: "In this case, we not only have to develop fast charging technology, but also to optimize and adjust the management of the battery pack to a large extent, and the charging efficiency of more than 100 kilowatt hours is too large for the power grid, if several 100 million hours of charging piles operate at the same time, the power can be worth a community of hundreds of people, it is difficult to lay a large number of people." ”

Li Mu said with a smile: "Since we have installed ordinary power charging piles for users, why do we need to build high-power charging equipment in places like the community?"

Speaking, Li Mu said: "High-power charging equipment is not used when users go home to rest, it is like a gas station, it is to supplement energy for users halfway, build them on highways, build near hotels, airports, stations, and even build away from urban areas but popular tourist attractions." ”

Elon Musk said: "I understand what you mean, but the power supply of this kind of high-power charging pile is indeed a big problem, and it is difficult to solve the problem of the power grid alone." ”

Li Mu said with a smile: "In fact, it is not difficult to solve at all, leave the problem of the power grid to the power company to solve, we just need to make the power company profitable, and you don't have to worry about anything else." ”

"For example, the price of electricity in Huaxia is 4 cents per kilowatt hour, we can charge the owner at a cost of 1 yuan per kilowatt hour, because it is a super charging station that can quickly extend the battery life in the middle, plus the additional cost of the super charging station, the user must be able to accept this price, this money, we can not earn a penny in the early stage, all to the power company, which is equivalent to, giving them a high-priced electricity export, why not?"

We can use our program to go to him and ask for a subsidy from the California government. ”

Elon Musk sighed: "In this way, the problem of the power grid is indeed easy to solve, but Mr. Li, the R&D, manufacturing and installation costs of super charging equipment should not be too low, and we may have to build tens of thousands or even hundreds of thousands of such devices around the world in the future, but the difference in electricity prices is given to the power company, and we have no profit ourselves. ”

Li Mu reminded: "The electricity price difference is given to the power company, in order to urge them to help us solve the power supply problem, I just said, we give them the difference in the early stage, but in the middle and late stages, we need to gradually get back a certain percentage." ”

"Don't forget, green travel, energy conservation and emission reduction are the trends advocated by governments around the world, and we can communicate with local governments to strive for some policy subsidies and support. ”

"If nothing else, let's talk about California, Schwarzenegger is about to become governor, and he has been a vocal advocate for environmental issues before he was elected, and our products are playing right into his hands. ”

"We can try to get the state government to give a certain subsidy to every user who buys a Tesla in California, or we can get the state government to give us a certain tax cut, and even let the state government exempt the consumption tax and utility tax on the electricity used by the supercharger, and we can also outsource the construction and maintenance of the charging pile to a company in California, and then help the company to fight for the state government's tax reduction subsidy, so that we can reduce our costs across the board, and it is completely reasonable and legal." ”

In his previous life, there were various subsidies for new energy, although Li Mu was not directly engaged in the new energy automobile industry, but he also knew a lot in Yanjing.

The state and the government do attach great importance to environmental protection, so they will give all kinds of subsidies to new energy vehicles, subsidies to manufacturers, subsidies to consumers, and even reduction and exemption of purchase tax, Li Mu believes that this is not only in China, but also a global trend, now, Tesla to walk in the forefront of the new energy industry, but also should strive for subsidies and help from local governments, so that Tesla can take off quickly.

Elon Musk's eyes lit up by Li Muyan, and people like him never thought that there was an invisible super lever behind Tesla, which could leverage huge social resources, but the premise was that Tesla must develop quickly and well, otherwise once other companies realize this super lever, they will definitely flock to it desperately.

Li Mu continued to point to him: "I don't care what kind of model you are working on now, whether it is ultra-high-end, mid-to-high-end, you must thoroughly understand the technology you need and then achieve reasonable dimensionality reduction, such as your battery, your motor, your frame and chassis, your electronic control and all electronic systems, first achieve 80 points, and then don't do it from 80 points to 100 points, but from 80 points to 60 points." ”

"To lower the technical threshold and cost, so as to reduce the parameters and price of the whole car, from the ultra-high-end, to the high-end, to the mid-to-high-end, and then to the mid-range, if we can build a car with the same price and comfort as the Camry, and the price of the Camry, then we will win lying down." ”

Elon Musk nodded again and again: "Mr. Li, I understand what you mean." ”

Li Mu snorted and said: "Almost next year, I will start to acquire one or two automobile manufacturing companies in Huaxia, and then completely transform the production line according to Tesla's needs, and once our car passes the test in the future, it can be put into mass production immediately." ”