Now is an era when the smell of wine is also afraid of deep alleys.

Exposure is very important for a movie or TV series, and if you don't have exposure, no matter how high the quality is, it's useless.

Film and television companies are more aware of this, so now the marketing expenses of film and television dramas are increasing year by year.

In the past, a TV series spent millions of dollars on publicity, and there were even those that were directly broadcast with zero publicity.

Not now.

But for all big-budget TV series, the publicity work was launched as early as before the start of filming.

Especially the month before the broadcast, it is an intensive publicity period.

The marketing department will invest a lot of resources to carry out large-scale publicity through water army, web portals, social platforms, as well as outdoor advertising spaces such as elevators, buses, and subway stations.

We strive to let more people know about the upcoming TV series.

Not only the production company, but also the TV station that buys the premiere rights will also use their own publicity resources to help promote it.

"Shanshan" is not a TV series with a big investment.

When Su Mu was filmed, he was not so famous, the salary was not high, and Wu Qian was not even more famous.

But now it's different.

Both of them are super popular, especially Su Mu, who is even more popular.

The idol drama starring the two of them has received quite a lot of attention.

Mango Channel is very happy now, they really made money by buying "Shanshan", and before it started broadcasting, the advertising space during that time had been sold, and the price was expensive.

Major advertisers are very fond of the combination of Su Mu and Wu Qian.

Although no one thought that "Shanshan" could have the results of "Weiwei", it is clear that as long as the quality is okay, the ratings will not be worse than "Why".

Because the effect of Su Mu partnering with Wu Qian is not inferior to partnering with Tang Yan.

After all, with the blessing of two seasons of "Longing", the CP combination of the two brothers and sisters is quite popular with the audience.

Now there are still more than ten days before the broadcast of "Shanshan".

Most of the publicity has been carried out, and the most useful of them are the advertisements made by Su Mu and Wu Qian in the seventh and eighth issues of "Longing 2".

brought huge exposure to this play.

It is not an exaggeration to say that it is worth 8 million advertising dollars.

The two episodes of the program with a rating of more than 2.5 have radiated a very large number of people, not to mention hundreds of millions of on-demand broadcasts on the Internet.

It is precisely because of this that Su Mu and Wu Qian did not participate in more variety shows for publicity.

There's no need for that.

It is enough to participate in another phase of the fast book, and the rest will be handed over to Dong Xuan, Niu Junfeng, and they will run.

The two of them could have gone their separate ways after participating.

on the plane.

Su Mu and Wu Qian sat in the first class cabin and headed for Shonan.

"Senior brother, what do you say the ratings of our drama can be?"

Although this Nizi is very popular now, she has no masterpieces, and her heart is never steady.

"Shanshan" is about to be broadcast, and she can't help but have some gains and losses.

"Don't worry, the ratings won't be bad. ”

Su Mu patted her shoulder gently, and then said, "What you should be thinking about now is to change your nickname in the future." ”

"What do you mean?"

"You are a snack in "Shanshan", your face is meaty, like a bun, and after the broadcast, you will inevitably be called Wu Baozi by fans. ”

"Senior brother, you are the bun, you are the Su bun. ”

Wu Qian's mood instantly improved, Su Mu was not worried, what was she worried about as a junior sister.

"Don't think about it, just go back to filming after recording the fast book, the audience of costume dramas is wider, maybe "Flower Thousand Bone" will have higher ratings than "Shanshan", and you will be more popular at that time. ”

Speaking of this, Su Mu took out a small notebook: "Chacha, sign a few names for me first, and after "Flower Thousand Bone" is broadcast, I can sell it for money." ”

"Senior brother, you are laughing at me again. ”

Wu Qian punched him with a small fist, and then said: "No matter what the future holds, I will be your junior sister for the rest of my life." ”

"Wow...... People are old and affectionate, don't tell me such sensual words, I can't stand it, I should cry for a while. ”

"Poof......

Wu Qian was amused, and reached out and pulled Su Mu's cheek: "This full of collagen, is it a manifestation of aging? ”

"Woo. ”

"Giggles. ”

When the two of them were playing, the cool Wang Dan was not idle.

just hung up the phone of the person in charge of the satellite TV film purchase department, saying that he wanted to buy the second round of copyright of "Shanshan".

She shirked it.

When "Shanshan" was not broadcast, the second round of copyright could not be sold, because the prices given by the TV station were lower than her expectations.

And if you want a high price, you must have good ratings for the premiere.

Therefore, it is also a gamble to hold the second round of copyright in your hands now.

If the ratings of the premiere of "Shanshan" are low, it will definitely not be able to get the current price if the second round of copyright is sold at that time.

If it is changed to another play, the drama may not dare to bet.

But this is one of Gu Man's trilogy, there are successful cases of the first two films, plus the cooperation of Su Mu and Wu Qian, the super popular brother and sister CP.

Ratings are expected.

As for fighting with Huanrui's "Ancient Sword", Wang Dan really didn't pay much attention to it.

There is a Yang Mi in "Ancient Sword", and there are Su Mu, Wu Qian, and Dong Xuan in "Shanshan".

Not to mention the leading lineup, the broadcast platform is even more leading.

Mango TV broadcasts exclusively, and the same drama can increase the ratings by an additional 0.5 compared with other platforms.

In addition, "Shanshan" is well-made, the costumes are all excellent, and the plot is not too hard.

Not afraid of hard work at all.

Even if "Ancient Sword" has a wider audience, Wang Dan doesn't think that "Shanshan" will lose.

Because the news of Yang Mi's departure from Huanrui has spread, although both sides have remained silent and have not admitted it.

But isn't silence the acquiescence?

This news has brought a lot of blows to "Ancient Sword", and the publicity strategy has also changed a lot.

originally planned to fire Yang Mi and Li Yifeng's CP, but now it is obviously not good.

Everyone has left Huanrui, and they are still with you Huanrui's artist group CP?

The exposure can't keep up, the lineup is not strong enough, the production is not sophisticated, and the broadcast platform can't compare to "Shanshan".

What to win?

The other side.

After Su Mu and Wu Qian's flight arrived, the two got off the plane, followed by Xiaoxiao and another assistant.

Because there is a mango station to send someone to pick it up, safety is no problem, so there is no need to bring too many people.

Now as long as Su Mu participates in the event, the organizer will definitely arrange a lot of security guards to follow him throughout the process.

This is the treatment of super popular students.

"Senior brother, let's take a group photo. ”

"Hmm. ”

Then the two stood together and asked Xiaoxiao to help take a photo.

Wu Qian tilted her head to Su Mu's chest and pouted as a scissor hand.

This girl is getting more and more cute.

"Senior brother, I posted on Weibo, and I will inform the fans about the itinerary. ”

"It's okay to send it, and it doesn't hurt to interact with fans more in the past two days. ”

With that, the three of them walked towards the exit.

Because Wu Qian wanted to edit Weibo, she couldn't look up at the road, so she grabbed Su Mu's arm.

The movements and expressions are very natural, and there is nothing ambiguous.

I'm not afraid of being photographed at all.