Marvel is a company that Liu Lang attaches great importance to, this company has been established for more than 30 years, and has become the largest comic book company in the United States since the birth of Captain America in the World War II era.

Marvel's market value this year is only $210 million, and now the valuation of Saint Tang is more than $500 million, more than double that of the other party.

There is no way to do this, Marvel and DC have been in comics for so many years, and there are also several live-action movies, but the special effects of the seventies are simply unbearable to look at directly, such as Iron Man is a real person with an iron helmet on his head and a cardboard box tied to his body, and he is afraid of damaging the "armor" when he acts, and the Hulk, which is to smear green paint on an E player.

The box office of these two live-action movies is very average, and they don't add up to more than 20 million US dollars, so the business focus of the two companies is still on cartoons and comics, which dooms their development to be unable to expand, after all, the current pop culture is mainly in songs and movies, how much money can you make selling comic books?

In fact, the comic book market has shrunk a lot in recent years, and Marvel and DC have begun to decline, which also laid the groundwork for the crisis of Marvel more than a decade later.

Liu Lang put forward the idea of cooperating with Marvel, how to cooperate? It is to issue shares to each other, and the preliminary plan is that Shengtang will take out 20% of the tradable shares and interact with the other party's 7% of the tradable shares, and no one in Shengtang will object to this suggestion, even if many people are a little puzzled and feel that the styles of Marvel and Shengtang do not match.

It is undeniable that there are a lot of Marvel's comic book images, and there are too many to count, some people have made statistics, from the founding of Marvel to the present more than 30 years, they have created more than 500 images, mainly Marvel has a lot of designers, almost more than 100 designers have worked in Marvel, even if these people leave Marvel, most of them will go to DC to work, so many of the images of the two companies are the same.

Designers will naturally have more character images, no, not only character images, but also many non-human images, there is a problem with many images, that is, the story is not easy to make up, so Marvel came up with a bad idea, that is, to open the multiverse, that is, the Marvel Universe, to separate these images, there are dozens of Marvel Universes, and the most important thing is the 616 Universe, many stories take place in this universe.

There are more universes, and it seems that the story is rich, but in fact, this is purely a last resort method taken by Marvel in order to justify itself, so many universe designs have annoyed many readers, everyone reads comics for pleasure and pleasure, who likes to guess riddles while reading books?

The style of Saint Tang's Transformers is completely different from that of Marvel, just one main line, the battle between the Decepticons and the Autobots, and then expanding outward to Earth, has become a contest of controversy and evil, and new images continue to appear under this theme, but the protagonists are on the side of the Autobots and humans, there is no doubt, the plot is simple and clear, and the plot is smooth, which makes people look very comfortable.

So when Liu Lang proposed to cooperate with Marvel, many designers were afraid that Transformers would be led astray by Marvel in the future, and they didn't want to see the plot of Optimus Prime vs. Captain America.

Of course, Liu Lang will not design like this, even if Marvel is acquired by Shengtang in the future, the two universes are also independent of each other, for example, in the previous life, Marvel was finally acquired by Disney, have you seen the seven dwarfs and the Fantastic Four appear on the same screen? Have you ever seen Snow White and "Black Widow" together "PK"?

What he values is the huge potential of the future Marvel world film and television, after all, the other party's decades of heritage are not comparable to anyone, from 08 to 18 years, Marvel's ten movies have created a 10 billion dollar Marvel Universe, making Disney the world's largest entertainment film and television company in one fell swoop, Marvel's role is irreplaceable, Disney in this life is considered to be pitted by Liu Lang, first robbed the industrial light and magic, and now wants to rob Marvel, I am afraid that the ending of Disney in the future will not escape the fate of being acquired.

"Mr. Liu, one of the founders of Marvel, is also the chief designer Stan?? Mr. Li has some different opinions on this plan, it's not that he doesn't want to cooperate, but he thinks that we will swap two percent of the shares with seven percent of them, and Marvel will suffer a loss in the transaction, and they hope that the two sides will exchange it in the same proportion!"

Lin Guodong replied.

"Equal exchange? Are they crazy, what is the price of our Saint Don's shares? What is the price of Marvel's shares? These old guys are all sunset, and they still think it is the era of Captain America? It's really beyond their means!"

Lucas was very unhappy, and the others also nodded frequently, today is not the same as at the beginning, more than a year ago, the goal of Saint Tang was to catch up with Marvel, but now the situation has changed, Marvel is still the original Marvel animation company, and now Saint Tang is a giant company with diversified businesses, and this gap will get bigger and bigger.

"I've talked to Marvel, and the highest is only four percent, but seven percent seems to be difficult, they guys are very stubborn!"

Lin Guodong then spoke.

"Four percent........ Well, I'm going to NASDAQ headquarters this time anyway, it's not far from Marvel, so I'll stop by to visit them!"

Liu Lang knows that the decline of Marvel is inevitable, and it should be next year that Marvel introduces a new investor named Perelman to become the chairman of Marvel in order to reverse the unfavorable situation.

This Perelman is a speculator, very good at playing capital operation, and his routine is different from that of a cartoonist.

First, he decided to take Marvel Comics sales a step further by giving each comic book a card in a plastic sleeve, and collectors would have to buy the same piece multiple times if they wanted to collect all five different designs.

This routine is too backward, you must know that the classic "Universe Brand Cigarettes" at the Chinese Spring Festival Gala four years ago played this routine.

This kind of routine of focusing only on marketing and not on creation quickly lost its advantage with the popularity of television.

By the early nineties, the collectible value of comics and cards began to plummet. Between '93 and '96, comic book sales fell by 70%, hundreds of comic retailers went bankrupt, and this Perelman was also put on the board of directors by many Marvel shareholders, but the culprit is gone, and the mess left behind is still there, what to do?

Later, in order to preserve the entire company, Marvel and a number of production companies reached an agreement to sell the filming rights of many of its characters, but at that time, Marvel's financial situation was difficult, and the negotiation did not have the upper hand, in addition to the copyright fee, the other party could only get five percent of the revenue for each movie released, and finally Marvel reluctantly cut his love and began to sell his property, and the character of Spider-Man was sold to Sony for seven million dollars, and later Sony filmed the first generation of Spider-Man trilogy and made $2.5 billion。

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