Li Mu has worked hard in the domestic Internet industry for more than ten years, and has a very good understanding of the style of every large enterprise and platform.

Needless to say, let alone the products and resources of your own platform, even if the farts of your own platform are good, you can't just let them out for others to smell, you have to pay for it first;

A certain mile is to build its own platform into an ecology, saying that it is completely open, but it is never really open, and it is only open to enterprises or individuals under its own pyramid, saying that it is to support this, support that, Supporting small and micro enterprises all over the world, in fact, the core business model is to support these people, and at the same time let them be tied to their own ecology, so that they can not get rid of their own control, and contribute profits to themselves in a down-to-earth manner, which can be seen from the advertising bidding system of a treasure, if it is not an Internet celebrity with its own traffic to open a store, under normal circumstances, a treasure store, if the owner can make a net profit of one million a year, the cost of bidding advertising, the probability will not be lower than this number, that is, how much you earn, how much a treasure will earn, or even more。

A certain news basically will not be publicized everywhere, because they are the most powerful enterprises in this industry, there is no one, he and a certain treasure is different, a certain treasure's own traffic resources have not been compared to a certain news, they say that the platform is open, just like the boss of the cloth seller shouts the slogan of opening the warehouse to the boss of the grain seller, some chicken thieves.

Take WeChat as an example, the % open platform, in this 80% range of enterprises and users, can use the open resources of the WeChat ecosystem at will, for example, all individuals and enterprises can operate their own public accounts for free, and write their own promotional drafts, self-communication, operation of fans, and even take fans to monetize, these are all within the scope of WeChat's openness, WeChat will basically not intervene, let alone ask for a piece of the pie, however, the remaining 20% is the buffer zone that WeChat gives itself, which can also be understood as room for advance and retreat.

If the other party happens to be within these 20%, WeChat will be controlled for their own safety or interests, for example, if the other party's products are suspected of violating the law, WeChat will be banned;

Compared with these three, Li Mu recognizes the relatively gentlemanly ecological setting of WeChat.

At a certain point, the fully enclosed strategy is naturally the most primitive, the least long-lasting and the most developmental;

And the so-called comprehensive opening up, vigorously supporting, and helping the whole world in a certain region is relatively hypocritical to put it bluntly.

Li Mucai did not believe that a listed company that puts profits first and is responsible to all investors, shareholders, and shareholders does not talk about profits when it comes out, and is full of lofty words such as "support", "openness", and "help".

Enterprises don't say to make money and help others, which is a paradox in itself, you say every day that you help others do business, but others are still struggling on the line of life and death, but you are sitting on a market value of hundreds of billions of dollars, let's not say right or wrong, but this result is a bit too black humor? So, in Li Mu's view, you make money and frankly say that you make money, don't say that you are not interested in money, everything is to help others.

Therefore, Li Mu is willing to build his Weibo Titter into a semi-open, or mostly open ecosystem like WeChat, where I can take out most of my resources for other individuals and enterprises to use for free, but these companies must fully abide by my rules if they make a profit on my territory.

If you violate my rules, I'm sorry, immediately cut off water, electricity, food, and air for him, and roll as far as Lao Tzu goes;

If he doesn't break my rules, but touches my core interests, I'm sorry, and I'll have to fuck off, and even have to bear my full attack.

In the final analysis, it is to let these enterprises and individuals do things to a degree, I can build a porridge shop for everyone to eat a mouthful of hot porridge for free, but if anyone eats and also thinks about the food in my own bowl and thinks about robbing our house, it is that he does not know how to lift, and if he continues to stay at home and eat free meals for people who do not know how to lift, it is not openness, not kindness, and stupidity.

Having set this general tone, Li Mu basically also felt the degree of ecological openness of his entire industry in the future, most of which are open, a small part is closed, and then flexible and effective large-scale regulation and control.

Li Mu hopes that his team can understand more deeply the core points of his ecological rules, but there is no such thing as a certain degree, a certain mile, and a certain news on the market that can be compared to such a distinctive character, so he thought about it, changed his thinking, and said to everyone:

"Our ecological openness strategy is relatively simple for ordinary users, as long as users abide by our rules, then we will give them enough freedom, but for the enterprise part, there should be a set of systematic evaluation criteria like the US government's arms sales. ”

"In principle, most of the weapons of the United States can be sold to other countries, and only a small number of high-precision weapons are not sold to any country, so we regard all the weapons that the United States can sell to other countries as an open part of our ecology. ”

"For example, if we were the U.S. government, then for our own sake, we would definitely not sell arms to China and Russia, because they are our direct competitors, and we would be open to supply to Britain, France, Japan, South Korea, and India, because we need to support them. Train them to fight our enemies; the rest of the countries, we have to meet people to put down the menu, Iran is disobedient, we will sell weapons to his enemies, Saudi Arabia has oil, we will use weapons to exchange for them, as for those third world countries, give them freedom, even give them weapons assistance, and the rest, let it be. ”

……

Just after Li Mugang formulated the ecological opening strategy, he felt as if he had missed the whole world and began to be a demon.

They really can't accept that they missed the last auction opportunity, especially after seeing the huge benefits they desire.

Before that, they thought that the high premium of $26 million would become a mine, and they deliberately made the desire to take the thunder and then blow it up half-dead, but they didn't expect that the $26 million not only did not have a penny premium, but picked up a big bargain, and the desire was almost to take the money to buy a bicycle and buy a high-performance car.

The unwilling Mars suddenly came up with an idea, they wanted to take this opportunity to hype, at least to get a piece of the huge profit they desired.

As a result, Mars spent money to publicize a large number of media outlets, asking them to write a report on their official Weibo Titter, and the content of the report was the so-called "disclosure of N insider details of Li Gouzi's Weibo promotion resource auction".

In this report, all the media selected only two of the ten companies that participated in the auction to report, one was the desire to win the auction in the end, and the other was Mars, which failed in the final auction.

At the time of the initial bidding, the names of the ten companies were hidden, so when the audience watched the bidding, no one knew who made the price, and only when the auction was finally announced that the auction was over, it was announced that the success of the auction was desired, as for who the other nine companies were, Weibo officials did not mention anything.

Now, these media have come out to bring the rhythm, deliberately released Mars's name, released Mars's introduction, and even claimed in the special report that at the time of the auction, Mars, as one of the world's top 500, was determined to win the auction, but at the critical moment, their bidding system had a problem, so that they failed to give a higher price than the desire in time, so that the desire took the lead and won the final victory of the auction.

As soon as these reports came out, they were artificially promoted on Weibo Titter, and soon became on Weibo Titter's hot list and hot search list, which was almost the first time that Weibo Titter artificially manipulated the list.

This kind of report gave Mars a good opportunity to show, and at the same time, they threw the pot of missing the auction to the Weibo Titter platform, and played the role of a victim who suffered losses, which won a lot of attention at once, for Mars, they are trying to compete for exposure in this way and the desire, and they even feel that if the operation is handled well, it is even possible to achieve better publicity purposes at a cheaper cost.

When the incident happened, it was early in the morning of Yanjing time, and after Li Mu received a report from the person in charge of the company, he was very angry about this incident and immediately ordered Kong Lingyu: "Immediately block Mars in all aspects on Weibo Titter." ”

Immediately afterwards, the Weibo Titter official intervened strongly, and the first thing it did was to block the Mars Group on the entire Titter platform, and then vigorously bombarded the entire Mars propaganda front, the specific methods are:

First, quickly remove all relevant list positions, and hot searches and hot topics are never allowed to appear any content related to Mars;

Second, Mars' corporate name and Mars' product name have become sensitive words on Weibo Titter, and any Weibo Titter containing these sensitive words can only be seen by the publisher himself, and cannot be disseminated to the outside world of any nature.

Third, Mars' official Weibo was banned, and Weibo Titter officials privately demanded that Mars must apologize for its malicious marketing within 24 hours, otherwise the official account will be banned for up to one year, and all its followers will be forcibly deleted and disappear from the attention list of all fans;

Fourth, the technology has conducted a technical selection of all news reports containing Mars in the past 24 hours in the database, and all Weibo Titter accounts involved in this malicious marketing, whether individuals or enterprises, have been banned and ordered to publish a sincere apology letter through the official mailbox before they have the opportunity to apply for unblocking!