"Well, it's not August yet~ The word 'if' hasn't been removed yet. Yan Yun reminded Qi Yi that she had not yet made a final decision.

"I'm not worried about getting rid of those two words now. Qi is also full of confidence.

"Why?" Yan Yun looked at Qi Yi's appearance and asked as he grimaced.

"My girlfriend thinks I've thought of flying directly to New York to see me, and under such a premise, the probability that the word "if" can't be removed has tended to be infinitesimal in its infinity. Qi is also very confident in his probability calculations.

"Uh, where did you get all this confidence?" Yan Yun asked with a smile as he looked at Qi Yi's eyes.

"Of course you gave it. Qi Yi picked up the suitcase he had just put down, took Yan Yun's hand, and continued to walk out.

Yan Yun originally wanted to refute something, but looked up at Qi Yi's handsome face with excitement and happiness, and if it was blown, Yan Yun would have no way to say it for a while.

"You've been on a plane all night, I'm going to take you to the hotel, and then I'm going to line up to buy you a burger.

Once you've checked in, take a shower and take a break.

It shouldn't take long for my human flesh takeaway to arrive. Qi also gave his own proposal.

Qi Yi knows very well that it takes more than ten hours to fly from Shanghai to New York, and most of them are already very tired when they get off the plane.

"No, there is nothing good to eat on United, I slept all the way.

Didn't you know that participating in the queue is an indispensable element of gastronomy?

Not standing in line in person is not enough to prove that the food is delicious. Yan Yun rejected Qi Yi's proposal.

"Going to the queue with luggage?" Qi Yi felt that such an act was a bit exaggerated.

"Of course, if I don't go with my luggage, how can I show my devotion to food?" Yan Yun felt that this was a normal behavior.

"Aren't you really tired?" Qi Yi was a little worried that Yan Yun would force himself.

"Only when you are full do you have the strength to be tired. "The status of food in Yan Yun's eyes is far higher than sleeping.

Suddenly, with surprise, a little unexpected.

That's how Yan Yun came to New York.

…………………………

When standing in line, Yan Yun found that as a burger joint, Shake Shack does have its uniqueness. (Note 1)

For example, Shake Shack is very designed, starting from the menu.

The menu also emphasizes that all ingredients are locally sourced.

100% free of antibiotics and additives.

What's more, the beef patty in the middle of the burger is made fresh every day.

This alone is very different from the burger made of industrialized frozen beef patties in McDonald's Big Mac.

Shake Shack is a boutique burger joint.

The reason why the queue is so long is not only because of the deliciousness, but also because of the slow "serving".

Compared with McDonald's real American fast food, it is not a little slower.

The price is also one or two times more expensive than McDonald's burgers.

The choice of drinking is also more abundant in regular American fast food restaurants.

In addition to drinks, the burger chain, which translates to "milkshake huts," also offers Shack Meister Ale craft beers, as well as Frog's Leap's exclusive red wine for Shake Shack.

The hamburger and red wine pairing actually feels a bit weird.

But eating a burger in one hand and a craft beer in the other is something special.

After Yan Yun saw the menu, he understood why Qi Yigang would say that Shake Shack was a geek in the New York food scene.

Shake Shack's burger joint, which has no advantage at all in terms of price and speed of service, can thrive in the middle of McDonald's and KFC, and in addition to its deliciousness, it also has a distinctive corporate culture.

When it comes to taste, Shake Shack's "housekeeping skill" - hot dogs, is not available at McDonald's.

The ShackBurger is one of the best cheeseburgers in the world.

There's also the vegan 'ShroomBurger'.

For vegans and girls who love burgers and are worried about their figure, Shake Shack is definitely the best choice.

When it comes to Shake Shack's corporate culture, it is also a bit surprising to Yan Yun.

When Qi Yi and Yan Yun finally got in line, Yan Yun told the clerk who helped her order that she had just taken a plane from Shanghai for more than ten hours, and she didn't even put down her luggage, so she came to Shake Shack to eat a burger.

Yan Yun originally said this casually, the purpose was to make the clerk recommend some delicious food to her more carefully.

As a result, the handsome guy who ordered listened to Yan Yun's words, and then came with a sentence: "That's too bad, if you'd fly all the ay for me, not for the burger, I ould marry you on the spot." (It's not good, if you flew here for me, not for a burger, I'd marry you on the spot.) ）

When Yan Yun first arrived, he had no idea that the clerks at Shake Shack had always been known for their passion for "flirting with customers".

Qi Yi was standing next to him, Yan Yun was a little embarrassed, and he didn't know how to "tease" back.

“Actually， she's here for me ，not for you ，nor for the burger. (Actually, she's here for me, and it has nothing to do with you or the burger.) I'm sorry to disappoint you. "Qi Yibei can not care about it, but Yan Yun must only be him.

…………………………

Note 1:

When Qi Yi and Yan Yun were talking, it was still Shake Shack in 2011, this burger brand was founded in 2000, emphasizing slow development, and only opened a second store in 2004, and it had not "rushed out of New York" until 2011, when Qi Yi took Yan Yun to eat.

However, now (2017), Shake Shack not only has more than 70 stores worldwide, but is also a billion-dollar NYSE-listed company.

Shake Shack fans are comparable to "fruit fans".

When Shake Shack opened its first store in Asia in Japan, fans started lining up at 5 a.m.

You know, this is a restaurant that doesn't open until 11 o'clock.

How famous is Shake Shack now?

To sum it up in two sentences from fans:

First: "If you haven't eaten a Shake Shack burger, you're not like you've never seen the Statue of Liberty." ”

Second: "There are three major attractions in New York, Statue of Liberty, Empire State Building, Shake Shack. ”

In addition to the taste of food, Shake Shack is actually a myth created by Wall Street at the same time.

The share price of this burger brand was as high as $93 at one point, and the price-to-earnings ratio reached a terrifying 1,497 times.

If the concept of P/E ratio is relatively distant, there is a relatively simple conversion method.

At its peak, a Shake Shack store was worth more than the 16 McDonald's combined.

Of course, for foodies, none of the above is important.

Importantly, Shake Shack will make its way to Hong Kong in 2018 and Shanghai in 2019.