Maybe Ronan's warning played a role, and in the rest of the publicity journey, Johnny Depp restrained a lot, at least he didn't take the initiative to die anymore, until the release of "Pirates of the Caribbean 3: The End of the World", basically did not make any more negative news.

Johnny Depp, who has no negative press, is the best Captain Jack Sparrow.

In the eyes of fans, Johnny Depp is indeed impeccable.

In order to meet the fans' wishes for autographs and group photos, they can even take the initiative to extend the meeting by half an hour.

So, when Johnny Depp walked on the red carpet on the day of the premiere, the fans at the scene were almost boiling.

The red carpet directly turned into Johnny Depp's personal show, and even if the scene began to be chaotic, several bodyguards couldn't stop Johnny Depp's insistence on signing autographs for fans.

Jessica Filton stood on the steps in front of the Emirates Rock Theatre, looked at Johnny Depp surrounded by crazy fans, and said, "This person, it's really hard to evaluate. ”

Ronan said calmly, "Angels are always accompanied by demons. ”

Jessica Felton nodded slowly: "Depp is a good idol, but not a dedicated actor." ”

Ronan smiled, "At least nothing worse happened." ”

A star like Johnny Depp really makes Hollywood producers love and hate.

This is the premiere of Pirates of the Caribbean 3 and the first major event of all Relativity Entertainment's film projects of 2006.

This is the end of the trilogy, and Ronan will not start the fourth part until 2010.

It will even be suspended for a few more years, so that "Pirates of the Caribbean" will become the feelings of more fans.

To be exact, this series is now a lot of people's feelings.

The inherent fan support is strong, and new entrants can also be attracted by the captain, and even the little blacksmith has a large number of fans.

With the roles of Will Turner, the little blacksmith, and Batman, Christian Bale has managed to make the first line of Hollywood.

Twentieth Century Fox reportedly offered $25 million in order to hire him to star in "Terminator 4".

Although the little blacksmith is still not as good as Captain Sparrow, with today's development trend, Christian Bale's future will be wider and wider, and it will be difficult for Johnny Depp to get rid of the image of a captain.

Fortunately, Johnny Depp now has Tim Burton, and this good friend likes to bring Johnny Depp with him no matter what he shoots.

As for Keira Knightley, the British actress was largely insulated from commercial blockbusters after the "King Arthur" box office debacle.

Whether it is active or passive, she has to work hard in the independent film circle for a long time.

This is also a good hand, and the kind that ended up playing badly, and it was far from reaching the heights expected by the industry and the media.

Having said that, the British media doesn't just like to praise the British in football, but the same is true in the film industry, but whenever a British actress can make a name for herself in Hollywood, she can't wait to press the name "British Rose".

If you just look at the Fleet Street report, you'll see that Britain is full of genius and supernovas.

By the third part, the film has changed from the situation of the three protagonists to Captain Jack Sparrow as the absolute protagonist.

This is not deliberately requested, but determined by the market.

After several years of unremitting efforts, coupled with the excitement of the imminent release of "Pirates of the Caribbean 3", this series finally surpassed "Peppa Pig" and became the most profitable series of Relativity Entertainment.

The first two films combined at the global box office of nearly $2 billion, and peripheral products, including DVDs, are earning a lot of money for Relativity Entertainment every day, and the cumulative amount of various copyright revenues is as high as $1.5 billion.

Of all the merchandise, the one associated with Captain Jack Sparrow is the most popular, and now no one can deny that "Captain Jack Sparrow" is one of the biggest elements of the film's success.

Relativity Entertainment will naturally take the market as the lead and make the necessary adjustments.

As it turned out, there was nothing wrong with this strategy.

"Pirates of the Caribbean 3" in the first weekend of its opening in North America, that is, in 4,410 theaters, received $137.56 million at the box office.

Since the film was released simultaneously around the world, the global box office in its opening weekend was as high as $321.36 million!

But the film has a long way to go before it can be profitable on its own, as the production cost reached the franchise's highest of $230 million.

Due to the pre-signing of the trilogy contract, the director and actors were restricted from increasing their remuneration without restrictions.

Especially Johnny Depp, whose third part is only paid $15 million.

As many people know, the biggest advantage of a long-term contract is that it allows the production company to restrict the star from bidding wildly in the sequel movie.

The sequel to most popular movies, the remuneration of their starring roles, simply cannot be measured by normal market value, the most typical is the former Johnny Depp and Robert Downey Jr.

Starring in other films, the two are unlikely to be paid $90 million and $75 million anyway.

Relativity Entertainment's total investment in "Pirates of the Caribbean 3" is as high as $300 million, and the global box office needs to reach $1 billion to ensure that the cost can be recovered through the theatrical box office.

Profitability can only be made through peripheral channels.

Pirates of the Caribbean 3 not only needs a good start, but also needs to be hot and continue to attract attention.

After the first week of the third installment, Embassy Pictures reached a licensing agreement with Unilever, which bought the five-year license to the "Pirates of the Caribbean" series on toothpaste and soap for $50 million.

Subsequently, Unilever announced that it would develop a toothpaste under the "Captain Jack Sparrow" brand.

The news has just been announced, and Johnny Depp directly stood up and expressed his dissatisfaction.

At a promotional briefing for the film, the reporter asked: "There are many goods that are being sold under the banner of Pirates of the Caribbean, do you think it is too outrageous and want to stop?"

Johnny Depp squirted directly: "If I had to say it, I would say personal hygiene products, they don't look right." For example, Captain Jack's toothpaste, people with gold teeth sell toothpaste? It's like a bald head selling shampoo. ”

Although Johnny Depp strongly opposed, it has no impact on the authorization of Relativity Entertainment.

Ronan estimates that after the Australian incident, Relativity Entertainment and Johnny Depp have become disgusted with each other.

The night Johnny Depp said these remarks, his agent Tracy Jacob contacted Ronan and solemnly apologized, and Ronan didn't say anything, just asked her to keep Johnny Depp's mouth in mind.

This little thing doesn't make him do anything against Johnny Depp, but Johnny Depp can't keep his mouth shut and spray everywhere, which affects the income of Relativity Entertainment, even if he doesn't do it, someone below will take the initiative.

It's really not hard at all to make Johnny Depp like Tom Cruise once was.

Johnny Depp has no more black material than Tom Cruise.

But this is not good for Relativity Entertainment, after all, Relativity Entertainment also borrows Depp to sell all kinds of pirate peripherals.

Ronan has also seriously considered, if planning "Pirates of the Caribbean 4", will he still work with Johnny Depp?

The contract between the two parties has expired, and Johnny Depp absolutely dares to ask for a $50 million salary plus all kinds of messy add-ons......

Perhaps, we can only wait for Johnny Depdo to fail a few times and clear his head before thinking about this aspect.

The "Pirates of the Caribbean" trilogy is complete, and the formation of Johnny Depp's Captain Jack Sparrow is gradually fixed.

With the end of the trilogy, the main creative team of "Pirates of the Caribbean" also fell apart, and most of them ended their cooperation with Relativity Entertainment.

Gore Verbinski moved to Paramount Pictures to work with Nicolas Cage on "The Weather Forecaster."

Johnny Depp, although afraid of Ronan's power, will also come up from time to time with a few words of dissatisfaction with the entertainment of relativity, and the relationship between the two sides is swinging back and forth on the verge of rupture.

Christian Bale is a big hit, and while he can get a salary of 20 million US dollars + film, there is no shortage of project selection, and the newly confirmed starring "Terminator 4", with a production budget of up to 200 million US dollars, is highly expected by Twentieth Century Fox.

The case of Keira Knightley is obvious, the box office fiasco of "King Arthur" has made Hollywood have great doubts about her commercial value, and Relativity Entertainment is no exception, and it is impossible to cooperate with Keira Knightley on large-scale commercial film projects in the future.

During the Independence Day holiday, "Pirates of the Caribbean 3" dominated the North American film market, and the following weekend, other films were still scared, and only "Little Sunshine Beauty" released by Fox Searchlight was really opened on a large scale.

Of course, no one can expect this kind of low-budget independent film to be good at the box office, after all, the audience and the scale of publicity and distribution investment are placed here, no matter how good the shooting is, it is impossible to pose a threat to a commercial giant like "Pirates of the Caribbean 3".

But among the low-budget films, the market response of "Little Sunshine Beauty" is also quite outstanding.

In its first week of release in North America, the film earned $7.37 million in nearly 1,600 theaters.

According to CinemaScore's estimates, the North American box office of "Little Miss Sunshine" is very likely to exceed $50 million.

Compared with the production cost of less than 10 million US dollars, it can undoubtedly be classified into the genre of small and large.

"Pirates of the Caribbean 3" continued to top the North American box office list with $57.24 million, and the cumulative North American box office has reached $238.94 million with the previous Independence Day holiday.

Overseas, the popularity of the film has also continued to rise, and the global box office has approached $500 million.

The final global box office is likely to exceed $1 billion.

Like the previous two, through a single channel of the theatrical box office, Relativity Entertainment is enough to recover all the costs.

At the same time, the North American box office of "The Three Hundred Warriors of Sparta" is close to $200 million, and the global box office has exceeded $400 million.

This big-budget film with a unique style has already generated a lot of profits at the box office.

Not only male audiences, but also a large number of female audiences.

Even many people regret that the scale is still too small.

This also led Ronan to think of the same kind of works on a larger scale.