The initial plan was feasible, and everyone discussed that compared with the more experienced professionals in the embassy film industry, Ronan undoubtedly lacked specific details and execution.

Such a discussion is also conducive to Ronan's accumulation of experience.

During the discussions, a number of plans were also finalized.

Garcia personally served as the film's distribution director, with Robert and David Villa as deputies, as well as talented personnel from the distribution and publicity departments.

Thomas and Terry, among others, continue to develop a release plan for The Grim Reaper.

The initial start-up funds for these two projects will be temporarily provided by the head office of Relativity Entertainment in the form of loans.

To be precise, all of the distribution funds for "The Grim Reaper" will pass through the books of Relativity Entertainment and then provide it to Embassy Pictures in the form of corporate loans.

The loan will accrue interest, which will be deducted from the film's upfront gross income.

This is to accumulate experience for the latter two films.

"There are a few things to note. Ronan said calmly: "We must do a good job of confidentiality, the post-screening publicity plan takes the main creation of the film as the absolute protagonist, and the company should quickly establish an Internet publicity department, communicate with the theater company, and invite them to try it out." ”

Garcia nodded slightly: "I will make a relevant plan." ”

Ronan looked at Robert: "You go to meet the main creative staff of the crew in person, sign a contract with them, and at the same time go to the East Coast to collect some legends about witches, especially the ones with high folk legends." ”

He added: "I'll talk to Jessica Filton and get the re-editing of the film. ”

This is undoubtedly an adventure, and any film investment is actually a risk.

If the company wants to develop, it is inevitable to take risks, especially now that Hollywood's resources are almost monopolized by the six major companies.

Ronan is well aware that only those movies that are bloody, gruff and can tear through the rules can make the company truly strong.

Movies are a risky investment, and it is even more dangerous to win with a small one.

He needs more money, Relativity needs money, Shahai Entertainment and Embassy Pictures also need money.

Only when the funds are sufficient, it is possible to avoid becoming a vassal of the six major corporations and the plaything of capital.

"Blair the Witch", once successful, will bring in a huge cash flow.

In Hollywood's biochain, the survival of small and medium-sized companies is very dependent on risk-taking, because most of the really large companies don't even have the courage to take too many risks, not because they don't have capital, but because they don't have to.

This is the inevitable conservative mentality of the oligarchs, and if they already know that something can be sold big, why change it? But companies like Relativity, Artisan, Miramex, and October must dare to take risks if they want to make huge profits.

Therefore, most of the films that cost millions or even hundreds of thousands of dollars to produce, but are super box office hits, come from small and medium-sized film companies.

Even if some of them seem to be the Big Six, they are actually issued by the Big Six as agents or buyouts.

Ronan made a phone call, and Jessica Felton quickly returned to the pull-sheet room.

"What's going on?" Ronan pointed to the stain on her chest.

I remember when I left before, Jessica Filton's tight shirt was very clean.

Jessica Filton looked down, but couldn't see her feet sadly, and said, "I bought a cup of coffee, bumped into someone, spilled it, it's okay." ”

"Hot coffee?" Ronan wondered.

Jessica Felton nodded, "yes." ”

Ronan had the urge to ask if he had caught the two balls, but he endured it, what if this tech maniac who didn't care about hygiene at all took off his shirt here?

"You're not busy all this time, are you?" Ronan turned to the topic, "Can you get to work?"

Jessica Felton frowned: "It's not going to be for me to edit this DV video, right?"

It's not hard to guess.

Ronan spread his hands and said, "How can I say that it's also an official film, better than you studying it alone at home, right?"

As long as there is a film to edit, everything else is easy to say, Jessica Filton only thought about it for a few seconds and responded: "I can take this job, but I don't have any money." ”

Ronan asked, "After you signed a contract with the crew of "The Grim Reaper", didn't you pay you a salary in advance?"

"It costs money to do research and practice, and film is expensive!" Jessica Filton said directly: "The same weekly salary as "The Grim Reaper." ”

Ronan shook his head: "This is just for you to edit and modify, not for you to start from scratch, it's too expensive." He replied, "$2,000 a week." ”

Jessica Filton held out her hand: "Okay, you pay me $6,000 in advance." ”

Ronan slapped her on the hand: "Deal." ”

Jessica Felton shook off the slapping hand: "I want pay, why are you slapping my hands!"

"Wait for the contract to be signed. Ronan said directly: "After signing the contract, I will pay you half of the honorarium in advance." ”

Jessica Felton glanced at her hand that was a little red and said, "I'm the one who eats with my hands, what if I break it?"

Ronan coughed and said, "Let's talk about the editing." ”

Speaking of work, Jessica Felton immediately got serious and asked, "How do you want to cut this film?" ”

"In the previous interview with the townspeople, some unnecessary protagonists' narration was cut out to make these seem more like pure interviews. ”

Just watched the film, Ronan remembers it more clearly: "The camera shakes too much, and all the shots that have nothing to do with the main line are cut." In addition, use the lens connection to create a horror and thriller atmosphere as much as possible. ”

There are no witches in this film from beginning to end, and it can also scare people.

Jessica Felton asked, "You want to make it a little more like a horror movie?"

"No, no......" Ronan shook his finger, "The first principle of this film re-editing is to make the film look like a real DV record, like a DV shot by the explorer himself." Now this film, there are too many loopholes, the camera can see the busy road through the sparse woods, will the witch live in this kind of place?"

Jessica Felton is a fierce and capable editor who immediately understands Ronan's intentions: "You're trying to induce the audience into thinking it's a real event with psychological, auditory, and visual cues, right?"

Ronan gave her a thumbs up: "Smart, worthy of the editor I fancied." ”

"It's hard. Jessica Felton shook her head: "This film is too poorly made, whether it is the explanation of the characters or the arrangement of many clues in the movie, there are obvious traces of fraud, and the anxiety and collapse of the characters under the heavy load of the movie also seem unnatural, and it is impossible to achieve your goal by relying on editing." ”

She flicked the stains on her shirt: "The audience isn't all stupid. ”

Ronan nodded: "What you said makes sense, of course you can't just rely on editing, I have other preparations." ”

"Well, I'm not going to ask. Jessica Filton didn't continue the discussion: "When will it start." ”

Ronan thought for a moment, "I'll contact the post-editing room tomorrow...... Well, next week, just from next Monday, remember to go to Shahai Entertainment tomorrow afternoon to sign a contract with me. ”

Jessica Felton took out her phone and looked at the time, waving her hand: "I know, I'll go first if there's nothing else." ”

Ronan sent her out of Embassy Pictures first, talked to Garcia about work, and left Embassy Pictures.

In fact, Jessica Felton has a lot of truth in what he said, even if the film was filmed in the form of a 'real DV' record from the beginning, the content presented was obviously a bit rushed and hysterical.

If it weren't for the corresponding publicity methods, as well as a variety of subconscious hypnosis and 'deception' of the audience's consciousness that this film belongs to the 'real image', it would have been impossible to achieve success.

This kind of success can only be regarded as an outlier in Hollywood, and the combination of opportunistic tactics is destined to be used only a limited number of times, and once the audience is familiar with such routines, the result is inevitably criticism and abuse of "treating the audience as monkeys".

Therefore, when the time comes, we must push the main creators to the forefront.