Compared with the nominal New Year, the Chinese people attach much more importance to the Spring Festival than New Year's Day, which is the most important festival of the year. In fact, every year just after entering the wax month, many families start to prepare, but with the passage of time, the flavor of the year will become stronger and stronger.

At the end of the month, the small county town is full of fiery red, very festive and warm.

In the face of such business opportunities, the vendors are doing their best, loudspeakers shouting, red banners declare, New Year's goods on the street, good relatives and friends warm up, only unexpected, nothing can be done.

Different from the way parents welcome the new students, children don't need to worry about food and clothing, they only do one thing - play, as for homework, they can drag it and copy it. Compared with their parents, the way children play has also been upgraded, no longer playing hide and seek, pushing hoops, etc., but watching TV and playing games.

In the early 90s, TV was still a rarity, far from being available in every house, and color TVs were even rarer, and it also became a place for children to gather. Cartoons are the best, and TV dramas can be watched, as long as there are no ads.

It's advertising time again, and the kids are about to change the channel or twist to the side, but they all gather around again, their eyes wide.

The eye-catching pictures and seductive statements make the children not calm: the amusement contest and the rich prizes are great.

Multiple time periods and different locations form a very similar scene: a group of children are watching the advertisement, commenting enthusiastically, gearing up, and eager to try.

Sign up. The children moved on to the next stage of discussion.

When I came home after a busy day, a large group of children were chattering and messy everywhere, and parents couldn't help but feel unhappy, but it was inconvenient to shake their faces, so they threw their dissatisfaction to the source - the game competition. They couldn't help but complain: This factory is real, it's just a matter of selling machines, why are you doing this kind of competition? The children don't do their homework anymore.

Of course, parents are also divided into factions, and not all of them hate this activity, but some people are very understanding and even encourage their children to participate. After studying for months in the winter, it is time to have fun during the winter vacation, and the child should release his nature to the fullest.

No matter how disgusted, supportive, or mild-mannered, these parents remember the sponsor of the event - Shoucheng Electronics Factory. It's hard not to remember, "Daxiong's main learning machine helps you dream of taking off", "Shoucheng Electronics is your loyal friend", these advertising slogans are almost all time on TV.

This competition was Ding Chi's idea, and it was he who suggested that his father advocate and sponsor it.

Ding Chi came home late from the holiday, and it was late in the second half of the month, which made Ding Shoucheng anxious. Although the backlog in the early stage has been cleared, the targeted exclusion of peers has affected the entire sales, and will continue to seize the market share of Shoucheng. The situation is very worrying, how can Ding Shoucheng not be in a hurry?

As soon as his son entered the door that day, Ding Shoucheng asked if there was any way, and Ding Chi threw out this idea.

Although Ding Shoucheng quickly put it into practice, he was not optimistic, but there was no other good solution.

As the Spring Festival is getting closer and closer, the sales of the machine have not improved, but the market has shrunk one step further, Ding Shoucheng couldn't help but ask his son: "The advertisement has been done for a few days, and this has no effect." ”

"Why didn't it work? A lot of people called me to ask about it. Isn't the factory also overwhelmed with phone calls?" Ding Chi said with a smile.

Ding Shoucheng answered: "There are a lot of calls, but they are not to buy machines, and many parents even criticize this activity." ”

"Some people ask about the effectiveness of advertising, which requires a process, and there is more attention before and after the game. As long as the attention increases, it also means that the potential customer base increases. Ding Chi still said with a smile.

"Lao Ding, you were also a business figure in the county, why are you now a mother-in-law?" Chi Shumei spoke at the right time, grabbing her husband who wanted to continue to ask.

Ding Shoucheng couldn't help but blush: "I'm old, I can't keep up with the situation." ”

"The back waves of the Yangtze River urge the front waves. ”

"The front wave crashes on the beach. ”

The seamless connection of Chi Shumei's mother and daughter made the Ding family laugh.

Suddenly, Ding Shoucheng's face turned pale, and he pointed to the TV: "Look, why did he get this kind of thing?"

"yes, when did it happen?" Chi Shumei chimed in.

……

Just as the Ding family was commenting on the TV, Ji Dafu's family was also watching the TV, and advertisements were being broadcast on the TV. The advertisement is also a sponsored competition, but it is not an amusement competition, but a riddle guessing competition, and the sponsor is none other than Jijia's company.

"Dad, you're still amazing. Ji Zigao faced the TV and gave a thumbs up on his right hand.

Ji Dafu waved his hand: "What is this? Which business doesn't advertise, doesn't sponsor an event or something." ”

"Advertising is not the same as advertising. It's also an advertisement, and ours is high-grade, national culture. This is a joint organization with the county's propaganda, culture, and education, and the level is much higher. Ji Zigao continued to flatter.

"Pattern, understand? Dog meat can't be on the table at any time. Advertising warfare is our strength, and the results of strong versus weak are already clear. "Ji Dafu is full of self-satisfaction.

"Alright, don't be self-absorbed. I don't remember letting the house clean up continuously?" Ji Wife grabbed Bai Dao at the right time, "Besides, I also sell that thing at home, why do you say that other people's playthings are demoralized?"

Ji Dafu was stunned and didn't meet in time.

Ji Zigao choked back: "Mom, don't grow the enemy's ambition and destroy your own prestige." The first few times we suffered some losses, but it was not that our skills were inferior, but that we were kind. Take the last telecommunications meeting as an example, my dad was an upright business conspiracy, and they were all shady conspiracies. Besides, we got an upgraded promo event, didn't we get back the disadvantage sooner?"

"I'm not pouring cold water on you, but I'm telling you to be cautious. Their activities seem to be at a different level, but they are also lively, and many children are paying attention to them now. In addition, that little cub has a lot of tricks, when did we not fall short? I also heard that the kid usually hangs off in college and often skips classes, but he took the first place in the whole grade, do you think it is amazing?"

"Hmph, he's not a god's brain, and he uses crooked ways. "Ji Zigao is very unconvinced.

Ji's wife knocked on the door frame and said seriously: "No matter what the way, people have achieved their goal without showing a trace, and that's enough." That's what I've told you to guard against. ”

After his mother said this, Ji Zigao suddenly became a squib.

Ji Dafu nodded: "Prevention is a must, and it must be carefully planned." But what I want to say is that many things are not only superficial, but not everyone can see through them, otherwise everyone would be an entrepreneur. ”

"Virtue, but also profound, as long as you don't suffer losses, it's good. Ji's wife threw down this sentence and went straight into the kitchen.

Ji Zigao showed surprise on his face: "Dad, do you have any other killer moves, share and share." ”

Turning his head to look at his son, Ji Dafu smiled but did not answer, which was even more unfathomable.