As Christmas gets closer and closer, the holiday season has come to the final climax of the outbreak schedule, and various movies have begun to be released together, all wanting to get a piece of the pie during the Christmas holiday.

Paramount Pictures' "Dream Girl" defended the good performance of the revival of the revival of the musical film market since "Chicago", earning nearly $30 million in its North American opening weekend, including the heroine Beyoncé giving one of the best performances of her career.

Big Machine Records has been in constant contact with Beyoncé since it became a wholly-owned subsidiary of Relativity Entertainment, but the success of "Dream Girl" has made Beyoncé instantly hot and added many new suitors.

It won't be easy to win Beyoncé, and Big Machine Records will face competition from Sony Records and Universal Music.

But Relativity Entertainment found another way, using the film partnership it had established with Chanel in recent years, to put a Chanel endorsement contract in front of Beyoncé.

As long as Beyoncé signs with Big Machine Records, she will become the face of one of Chanel's fragrances.

The endorsement contract of the top brand has a huge effect on the bonus of the star, and even as long as the star actor has the endorsement contract of the super big name, even if the movie or TV work is unfavorable, the coffee position can be maintained.

Beyoncé quickly became inclined to do so.

There is no doubt that Paramount Pictures and Beyoncé are the winners this pre-Christmas period.

There are winners, and there will naturally be losers.

Twentieth Century Fox was unfortunately one of the losers.

In recent years, I don't know if it's because of Ronan's relationship with Relativity Entertainment, Twentieth Century Fox has had a close connection with epic and fantasy films.

However, the films released by Twentieth Century Fox this Christmas schedule are not directly related to Ronan and Relativity Entertainment.

"Dragon Knight" premiered in North America with a squib.

Twentieth Century Fox, a quasi-first-line blockbuster with a production cost of up to $100 million, only grossed just over $20 million in its first weekend, and it is not ordinarily difficult to recoup its cost.

Even, Cinema Score predicts that the North American box office of "Dragon Knight" will be around $70 million.

The Dragon Ball that Relativity Entertainment gave to Twentieth Century Fox had not yet been wielded, and the dragon had not yet been summoned, and Twentieth Century Fox himself fell hard.

Ronan got the news that James Murdoch had rushed back to Los Angeles from London, England, for a two-day meeting at Twentieth Century Fox.

But he is not worried that Twentieth Century Fox will give up summoning dragons, those film projects have already invested a lot of money, and with the operating rules of Hollywood studios, they will inevitably give priority to completing the film.

Abandoning a project in the middle of the project will cost tens of millions of dollars, but if it is completed, the film still has a 50% chance of success.

Like Warner Bros.'s "Superman Returns", it can be said to be a typical example.

I'd rather keep increasing the investment, even if the production cost is piled up to a terrifying $270 million, and I won't give up.

Twentieth Century Fox has not given up on summoning dragons, and those film projects are still progressing steadily, with the fastest productions, such as Roland Emmerich's "10,000 Years Prehistory" and Ridley Scott's "Pharaohs and the Gods", which will be released as soon as next summer.

Produced and distributed by Warner Bros. and starring Leonardo DiCaprio, "Blood Diamond" was also officially released, which is one of the few films in Xiao Lizi's career that has a very poor box office.

The film cost $100 million to make, like "The Departed," but grossed only $8.64 million in its opening weekend in North America, and Warner Bros. will need to take a long time to recoup its costs.

As many know, Leonardo's vision for film selection has always been very good, and throughout his acting career, there are very few films that really lose money, and "Blood Diamond" is precisely the worst of them.

The poor response of "Blood Diamond" also doomed Leonardo to the fate of this Oscar.

Having said that, the way Leonardo won the Oscar was similar to Martin Scorsese, relying not on the explosion of a certain movie, but on the accumulation of time and seniority.

Even to the point that Oscar didn't give Leonardo a little golden man, the academy itself would be embarrassed.

Embassy Pictures also largely ignored Leonardo in the publicity and PR of Tom Cruise's Best Actor, and like Ronan's plan, the main target was Forrest Whitaker in "The Last Dictatorship".

In the same way that a few years ago he won the award for "When Happiness Knocks on the Door," it was constantly emphasized in the media that "The Last Dictatorship" is an African film in which Forrest Whitaker plays a Ugandan warlord.

Will Smith has gained more say in several black gatherings in Hollywood, and is also quietly exerting his influence.

According to him, the black judges in the circle did not have a strong intention to vote for Forrest Whitaker.

Ronan also had a rough idea of what Will Smith was planning to do, and that he wanted to use Clint Eastwood's disgrace to Spike Lee to compete for the position of opinion leader in the black community in Hollywood.

That's a good thing, and he expressed his support.

Will Smith was greatly influenced by him, and through Will Smith, he was able to influence some black groups in the circle.

The general trend of social development cannot be stopped, but more benefits can be sought from it in an appropriate way.

On the weekend before Christmas, Relativity Entertainment also had a premiere of "The Hangover," starring Bradley Cooper and Seth Rogen.

Because the film itself has little investment, and it is a typical-pee-fart comedy, the scale of the premiere is not large.

The industry itself is not particularly optimistic about this film, and they all think that even if it is successful, it will be to the extent of "Death is Coming" at most.

Before the official release, "The Hangover" also had an internal test screening, and it may not have made many comedy movies itself, and the internal response of Relativity Entertainment was mediocre, this kind of typical-pee-fart comedy is difficult to win people's true recognition, even in the same commercial film circle,-pee-fart is considered to be the lowest style, not even as good as bloody horror films.

Because Ronan manipulated the relationship between the script, this film is basically the same as the main plot of the past.

This is a group drama, the groom of the protagonist group is about to enter the church in a few days, and marry the woman he loves, hearing the good news, several of his friends are sincerely happy for him, and decided to give him a bachelorette party before marriage, so the five of them drove to Las Vegas, where they want to spend a crazy, confusing farewell bachelorette carnival night together.

Stimulated by alcohol, the five of them fell asleep groggily, and when they woke up, they had no memory of what had happened last night.

It's nothing, but the most troublesome problem comes, there are only four people left in the room, and the protagonist of the party: the groom Doug is gone! What's even stranger is that there is a tiger in the bathroom and a baby who looks less than a year old in the closet!

The other four were completely helpless in the face of such a chaotic situation, but they knew that time was running out, they had to figure out what they had done last night, and the wedding was about to take place, and they had to find Doug in two days, or even bigger trouble would come.

So they began to search for the truth of last night by mistake, but as things developed, they faced more and more difficult things......

The most successful thing about this film is that it successfully integrates suspense elements into the comedy atmosphere of, pee, and fart.

Suspense is one of the most important elements of any narrative in a film, which can make the recipient look forward to the later part of the narrative out of curiosity, anxiety, uneasiness or sympathy, and when the audience sees a confusing event or discovers an unsolved problem, they will naturally have the desire to "solve the puzzle".

Under the operation of Embassy Pictures, the film landed in nearly 3,400 theaters in North America on a large scale, and to everyone's expectations, the word-of-mouth of the film after its release was completely different from that of Relativity Entertainment's internal test screening, except for a few media to give bad reviews, most of the media gave the film a good review.

The theme of "The Hangover" condenses the subconscious content of psychoanalysis, and shows the tendency of modern people to seek excitement and carnival due to mental depression. In terms of creative techniques, the film adopts the perspective of civilians, uses suspense to the extreme, and truly records the language of life, bringing visual and psychological pleasure to the audience. ”

The comment of a media reporter seems very reasonable.

Every year, there are always some movies in Hollywood that are not favored by all parties at all before their release, and are even criticized by the media and film critics during the test screening, but they can achieve a very unexpected box office after their release.

"The Hangover" undoubtedly became one of them.

Three days after the first weekend, the film opened in 3,360 theaters, and the box office on Friday's first day reached $17.54 million, and the North American box office in the first three days of the first weekend added up to $47.88 million, with an average single-theater box office of more than $14,000, which is so good that the box office is so good that the production cost of this film is only about $25 million.

What's even more striking is that CinemaScore has given an extremely bold prediction that The Hangover will surpass the $250 million mark at the final North American box office!

You must know that the total investment of this film is only 50 million US dollars, including the cost of publicity.

"A surprising movie", "no new plot and hilarious dialogue", "the whole person is intoxicated in the movie and can't extricate himself, and the various scenes are constantly rotating in my mind", "The film itself is really funny, not deliberately pretentious, not moaning without illness, but its performance is also surprising", "It's really satisfying!...... Although the media reviews are generally conservative, the explosive word-of-mouth given by the audience has already explained the must-see of this R-rated comedy.

Before Christmas, Ronan left Los Angeles.