According to the copyright agreement signed between the two parties, "Fantastic Four" was adapted into a movie, not only does Marvel have no benefit, but also the new characters that appear in related comics, Twentieth Century Fox also automatically owns the copyright of film and television adaptation.

Perelman, the head of Marvel, didn't know what to think, but he signed such a copyright transfer agreement with Twentieth Century Fox.

Marvel's fearless dedication is admirable.

Perelman bought Marvel in 1989 in order to make quick money, and after completely messing up Marvel, he probably wanted to use Marvel to make more profits as much as possible before stepping down.

But this brought Marvel a series of subsequent troubles.

Nowadays, the profit of comics is almost negligible, and if you want to promote the development of comics, you can only rely on movies, but movies have nothing to do with Marvel, and continuing to create "Fantastic Four" comics is just a wedding dress for Twentieth Century Fox.

Ronan remembers that after Walt Disney bought Marvel, it had been operating to bring "Fantastic Four" home, but Twentieth Century Fox was extremely tough, and the two companies clashed one after another, and in the end, Twentieth Century Fox would rather make a super bad movie on a deadline than return "Fantastic Four" to Marvel.

Under the impetus of the group company, Marvel simply killed the Fantastic Four and stopped updating the comics of this series until Walt Disney acquired Twentieth Century Fox.

To a certain extent, the conflict between the two sides also led to the fate of the "Fantastic Four" series, except for the first part, which was not bad, the later movies all hit the streets, and Twentieth Century Fox did not make much profit on this series.

Relativity Entertainment's acquisition of Marvel has become a foregone conclusion, and Ronan knows very well where Marvel's biggest problem is today.

Marvel is not without value, the problem is that the value is all reflected outside of Marvel, that is, the sons who were sold by Marvel.

For example, the outside world commented that Spider-Man alone is worth $1 billion.

Spider-Man is no longer Marvel's Spider-Man, and his fate is entirely in the hands of Sony Columbia Pictures.

With the acquisition of Marvel by Relativity Entertainment, Ronan learned more details about Marvel's sale of his son, which is beyond description of shock.

When Marvel sold the copyright of "Spider-Man" for only $7 million, and there was no restriction on the transfer clause, "Spider-Man" was acquired by Sony Columbia Pictures in the secondary transaction.

In the "Spider-Man" series of movies, Marvel only has a 5% net profit share.

Sony Columbia Pictures only needs to guarantee the release of a Spider-Man movie every five and a half years, and it will always have the film rights to these characters, including any character that appears in the subsequent Spider-Man comics.

Therefore, there were once spiders but three, and after three they must be restarted.

Strictly speaking, the copyright transactions of these characters have allowed Marvel to survive the most difficult stage and persist until now, but it has also limited Marvel's future development and made Marvel completely lose its autonomy.

Especially after selling the last batch of well-known characters to Relativity Entertainment, Marvel was unanimously looked down upon by the industry, and it was difficult to even get a mortgage.

Marvel has too little to gain from the movie.

In the first part of "Spider-Man", Marvel only got a revenue share of about $12 million, and according to a five-percent ratio, Sony Columbia's profit on this film was around $240 million.

But according to observations and statistics from Relativity's Entertainment Division, Sony's Columbia Pictures profits are highly likely to exceed $400 million.

Ronan has told Robert Iger and communicated with Avi Arad that he has begun to collect relevant data and evidence, and Marvel will sue Sony Columbia Pictures whenever the right opportunity arises.

In the past, Marvel Comics, far from the Hollywood system, was not proficient in Hollywood financial calculation rules, and was a company outside the circle.

But with relativity entertainment, the situation is completely different.

After Walt Disney acquired Marvel, Marvel also sued Sony Columbia Pictures for the "Spider-Man" series, and in the end Marvel won the lawsuit, not only getting back the revenue share due to the previous movies, but also forcing Sony Columbia to make huge concessions.

Sony Columbia Pictures compromised with Marvel and ceded all spin-off sales rights to the movie to Marvel.

Why Walt Disney was later willing to use the popular movie characters of Marvel Dafa and Iron Man to take Spider-Man to pretend to fly together, not only to let Spider-Man go home, but more importantly, Marvel can get huge profits from the "Spider-Man" movie.

The so-called feelings that commercial movies pay attention to are similar to those of the Avengers and Spider-Man, and the key factor behind them is interests.

Twentieth Century Fox has launched more Marvel movies, "X-Men" has already released two films, "Daredevil" has failed, but the related "Erica" has started filming, and then "Fantastic Four", and more movies derived from "X-Men".

The key problem for Marvel today is that the income is not in its own hands, and it is not up to them to decide whether the movie is filmed, what the progress is, and the release date.

Sandwiched between the increasingly complex Marvel and the already complex Hollywood companies, it is also an ordeal for those superhero characters.

Take Spider-Man as an example, can Spider-Man smoke, can he drink, can he get tattoos, when can he not be a virgin, and must he be white?

These canonical details Marvel has various grievances with Sony Columbia, but Sony Columbia still uses a heavily adapted version that Marvel is very unhappy with.

Also, in order for Wolverine to retain his signature sharp hairstyle on both sides in "X-Men", Avi Arad had to fight for Twentieth Century Fox many times before he was finally able to keep it.

Relativity Entertainment won Marvel, and Marvel has an important task in the future, which is to recover the copyright as much as possible, and to ensure Marvel's income if it cannot be recovered.

In New York, in the press room of the Waldorf Astoria Hotel, among countless flashes, Avi Aradd, who represents Marvel Comics, and Robert Iger, who represents Relativity Entertainment, officially signed a contract.

Although many people don't understand why the fast-growing Relativity Entertainment signed a company like Marvel Comics, which is obviously holding back, they politely gave a round of applause when Avi Allad and Robert Iger shook hands.

Subsequently, Avi Arad officially announced that Marvel and Relativity Entertainment will work together to restructure Marvel Comics into a more extensive Marvel Entertainment company.

"Relativity Entertainment and Marvel jointly established Marvel Entertainment for only one purpose. ”

Standing on the podium of the press conference, Avi Arad looked at the hundreds of reporters invited by Relativity Entertainment, how long has it been since Marvel Comics received so much attention? He stabilized his mind and said loudly: "Marvel Entertainment will produce superhero movies that belong to Marvel, and our initial plan is to launch the first superhero movie in 3 to 4 years. ”

Now the uproar has erupted, and the news is quite unexpected.

Marvel is going to make a superhero movie independently, but looking at Robert Iger, who has been playing a supporting role next to Avi Aradd, these reporters should not be surprised or surprised.

Relativity Entertainment's strong production and distribution capabilities have long been tested by the market in the past, and Relativity Entertainment acquired Marvel and jointly restructured Marvel into Marvel Entertainment, with the goal of entering the film industry.

After all, both X-Men and Spider-Man have generated huge revenues for their companies.

The question is, does Marvel still have valuable superhero characters in its hands? Relativity Entertainment has bought some from Marvel, but they are all second- and third-tier characters.

The failure of "Daredevil" proves that the success of adapting superheroes who are not famous enough into movies is not easy.

At the beginning of the Q&A session, the reporters' questions were directed at Avi Arad like cannonballs.

"Can you ask about Marvel's specific plans?" a reporter immediately asked, "What was the first superhero movie?"

"Of course there is a plan. Avi Arad replied confidently.

Compared with the slightly decadent haggard some time ago, with Relativity Entertainment as a leaning back, Avi Arad feels confident enough, her hair has fallen less recently, and her hairline no longer seems to be receding......

Another reporter preemptively asked, "The film industry is not the comic industry, is it too risky for Marvel to rashly enter the film industry?"

"We are certainly aware of the risks and have a good plan in place for that. ”

Speaking of which, Avi Arad appropriately led the conversation to Relativity Entertainment: "The whole project came from the precise planning of Mr. Ronan Anderson and Relativity Entertainment, and Mr. Anderson was the initiator and producer of the entire film project. With Mr. Ronan Anderson here, Marvel is full of confidence in Marvel superhero movies. ”

A reporter from Entertainment Weekly asked loudly, "Can you reveal what Marvel Entertainment's first superhero movie was?"

For Marvel Entertainment, which is completely newbie, the success or failure of the first superhero movie is extremely important, and Avi Arad has only one answer: "Tony Stark, Iron Man!"

"When will this movie come out as soon as possible?"

"We need three to four years to prepare!"

"You just said that Marvel has a series of plans, what is it?"

"You saw it when Iron Man came out......"

"Who does Marvel Entertainment intend to invite to direct this film, and who will play Iron Man?"

"Once the candidates are finalised, we will announce them as soon as possible. ”

Listening to Avi Arad answer questions one by one, Robert Iger was just smiling slightly, Marvel was finally owned by Relativity Entertainment.

The press conference was a great success, and news began to appear in the media, and many people paid attention to the news that the newly reshuffled Marvel Entertainment and Marvel were going to shoot and produce superhero movies themselves.