Li Mu has a problem that is not very good, and he summarizes this problem as obsessive-compulsive disorder.

When he was in elementary school, others went on a spring outing with food, drink and money, and he also had to bring an umbrella, a band-aid, and a compass, even if he knew that the sky was clear, he had to stuff an umbrella in the side pocket of his schoolbag, because only in this way could he be sure;

When he grew up, when others bought a car, they ran all over the world with a full tank of gas, and he prepared an inflator pump, a window breaker, a flashlight, and even a 220V inverter in the car, which basically didn't have a chance to use since he bought it, but he still felt that it was more reassuring to have them in the car.

It is precisely out of this heart that Li Mu hopes to be able to do Ele.me at the same time, directly to Ele.me's future delivery people to customize a stronger performance, better quality, higher efficiency electric bicycle, self-customized electric vehicles, on the one hand, to reduce the threshold for riders to enter the industry, on the other hand, but also to unify the corporate image, as soon as it comes up to set high standards for the industry, it is not easy for people in the back to come in to grab food.

If an industry is born with mud legs, it will be difficult to improve the entry threshold of this industry in the future, if O2O develops according to the normal situation, a distribution station, a few distributors, and a few second-hand electric vehicles can run up a small area first, if Li Mu's Eleme also starts like this, then there will be a lot of imitators behind.

However, if Li Mu comes up and fights high, let others see that this is an asset-heavy project, then there will be almost no mud legs mixed in among the entrepreneurs in this industry, even if there are people with mud legs, then he must first accumulate enough energy to cross this hurdle.

Moreover, Li Mu does feel that the Tesla team invested by Elon Musk, since there is a battery pack technology of 18650 lithium batteries, it must be very OK to castrate an electric bicycle.

Tesla's battery management technology is very awesome, under normal circumstances, a Tesla is composed of 6-7000 18650 batteries, these batteries are divided into 14 independent battery packs, each battery pack is composed of hundreds of batteries, heat dissipation, charge and discharge management and safety have strong advantages.

With such a high standard of battery pack technology, it should be very easy to castrate down into a simple battery pack of 18650, and the 18650 battery can at least make an ordinary electric car last more than dozens of kilometers under normal circumstances.

It should still be very easy to ask Tesla to take the time to tinker with a small battery pack technology for itself.

The battery can be purchased directly from Panasonic through Tesla, and then the battery pack will also be handed over to Tesla to arrange OEM, which can further reduce costs, and then directly import the finished battery pack to China, and then deliver it to the electric vehicle foundry for assembly.

Covering the entire Yanjing, it is estimated that 10,000 vehicles are enough in the early stage, and 10,000 vehicles are also delivered in several batches, using 18650 lithium batteries as power units, the cost of a single car should exceed two or three thousand yuan, and the hardware cost of electric vehicles alone, a city will have tens of millions, which is nothing to Taobao, but there are still very few entrepreneurial teams that can afford to play.

Electric car solves, the rest is the problem of order connection, now there is no smart phone, Li Mu decided to use the form of SMS dispatch in the early stage, and then fix the range of activity of each rider as much as possible, so that each of them can also move within a radius of five kilometers, so as to ensure that the timeliness is stronger.

However, SMS dispatch is only a transitional method at this stage, and the next step is when the rise of smart phones, the maturity of mobile phone GPS and the slight reduction of traffic costs, you can allow riders to use smartphones to take orders, and at the same time, they can also use GPS to feedback their location information in real time.

At that time, users can also place orders through mobile APP, basically, even if they have entered the mobile Internet O2O era in advance.

After Li Mu finished talking about this set of ideas, everyone here has basically been brainwashed by him, everyone is imagining a day when you can turn on the computer and see all the restaurants and meals within a radius of five kilometers, and you can directly place orders and pay on the computer, and wait for the food to be delivered to your door.

In fact, the problem of white-collar workers, workers, and students having difficulty eating and being lazy did not exist after the birth of the Internet, but has always existed since the birth of these groups.

The reason why Ele.me was founded in later generations was because the founder was too lazy in the bedroom to go out to eat, so he wanted to make an online takeaway platform, but he didn't expect to catch the pain points of a large number of people at once, and suddenly rose into a giant Internet company.

Li Mu recalled that when he was in college, it was not only difficult to eat and lazy to eat, but it was almost to the point of lazy cancer.

There are eight people in a dormitory, and no one is willing to go downstairs to buy food on weekends, so they all lie in the dormitory.

Sometimes eight people would stand hungry in bed, and they would not go downstairs until everyone was rumbling, until one person was so hungry that he decided to go down to buy food, and the other seven people would immediately say, "Help me bring one too, I want to eat bibimbap." "I want a rice bowl with shredded pork with green peppers." "I want a bowl of ramen. "I'm going to go back to the pot with a meat bowl and a bottle of beer." "Two donkey meat fire, a bowl of soup, by the way, thank you for wrapping soft red plums." ”

At that time, tens of millions of college students across the country basically faced such a dilemma, but no one thought about solving this problem until the founding team of Ele.me came up with this idea.

Therefore, Li Mu unswervingly believes that even if Ele.me is launched several years in advance, it will not be cold, on the contrary, it may eliminate competitors such as Meituan and Baidu in advance because of its earlier and higher threshold heavy asset operation, and dominate one company.

When everyone in the conference room was full of ambition, Li Mu began to divide the division of labor for this business.

He said to Fang Xudong: "Xudong, the customer-oriented front-end platform, the merchant-oriented management and settlement background, you lead the technical team to modify the existing framework of Taobao on the basis of the existing framework, so as to be more suitable for takeaway, in addition, its second-level subdomain can be done two,,;"

Fang Xudong immediately nodded and said solemnly: "Mr. Li, rest assured, this ready-made underlying architecture and code will be developed in the shortest possible time." ”

Li Mu smiled with satisfaction, and said: "In addition, you have to focus on leading the team to solve the order system of takeaways, as well as the logic algorithm of dispatching, which is very important, and the operation efficiency of our entire set of products in the future depends on the rationality and scientificity of your algorithm." ”

Fang Xudong immediately said: "Don't worry, we will go all out." ”

"Good. ”

Li Mu immediately looked at Sect Master Lei and said, "Mr. Lei, you first need to immediately train a marketing team, the initial task of this team is to immediately run all the restaurants in Yanjing after the development of our platform is completed, and persuade them to join the Ele.me merchants, but we must have an entry threshold, and all restaurants connected to the platform must have perfect industrial and commercial and health qualifications." ”

Mr. Lei immediately said: "It's wrapped up in me!"

Li Mu said: "This team must focus on training, and when we start to expand to the whole country in the future, we will break up all of them and send them to all parts of the country as marketing supervisors." ”

Mr. Lei made an OK gesture and said, "I will definitely cultivate a strong marketing team." ”

Li Mu said: "Your second task is to cultivate a local push team, which will immediately go to all office buildings, universities, and residential areas in Yanjing to carry out landing promotion after our marketing team has completed the restaurant and platform launch, and guide users to use Ele.me to place orders and order meals." ”

Mr. Lei nodded, and couldn't help asking: "It's very convenient to place an order with a computer, but there are still some operation requirements, will there be some users who are too lazy to make the first attempt, and then can't get in?"

Li Mu smiled slightly and said, " User activation is indeed a very important issue, we can pay a certain cost for obtaining and activating users, when the time comes, we can provide a series of coupons for each new user, such as providing a few coupons of 10 yuan minus 5 yuan, in the form of subsidies, first prompt them to join our platform, and achieve activation, as long as he activates and uses our food delivery service, after a few times, he will be inseparable from this highly convenient service, at that time, it is to stop user subsidies, It's time to recoup your costs and make a profit from your users. ”

Mr. Lei smiled and said, "This should be no problem!"

Li Mu looked at Senior Brother Liu again and said to him: "Senior Brother Liu, you are good at logistics, and you are also good at managing a large team, so your task is to supervise the customized production of our electric vehicles, incubators and uniforms, and at the same time recruit delivery people. Training, because our delivery staff may go directly to the user's doorstep in the future, so our delivery person must ensure that he receives enough on-the-job training, and at the same time strictly review their social background, if there is a criminal record, they will not be hired, and if any person in charge of the area recruits a delivery person with a criminal record, he will be severely punished. ”

Senior Brother Liu immediately nodded and said, "No problem, I will definitely complete the task." ”

Li Mu said with a smile: "OK, in this way, Fang Xudong leads the team to be responsible for all the platform and background development, logic algorithms, and software support, Mr. Lei is responsible for the marketing team, and undertakes the publicity and promotion of merchants and users, and Senior Brother Liu does a good job in hardware equipment customization and delivery team building at the front end, so that the front, middle and back three sections will be done, as long as everyone works closely, this matter will be completed in the shortest possible time!"