California, Emeryville, at the entrance of Pixar Industrial Park.

Many well-informed reporters from the entertainment and business media came to the Pixar Industrial Park early in the morning, patiently waiting for the rumored big shots.

A reporter came late, and after getting off the bus, he hurriedly asked his colleague: "Is the news true? Michael Eisner really came to Pixar?"

"Of course it's true. The reporter who replied had a serious face: "I personally watched Michael Eisner enter Pixar in the morning. ”

Someone interjected at this time: "If, as rumored, Walt Disney buys Pixar Studios, the landscape of Hollywood will change again." ”

The latecomer said, "Maybe this is the beginning of Disney's animation renaissance." ”

A group of people are talking and talking about everything, but everyone knows very well that if Walt Disney can buy Pixar Studios, Disney may have a new situation in the storm.

After waiting for nearly two hours, just when the reporter was a little impatient, a black car stopped at the gate of the industrial park.

In the industrial park, an electric car drove slowly.

The sharp-eyed reporter immediately saw the person sitting on the electric car and said, "It's out! Michael Eisner is out!"

Others also saw it and surrounded it, blocking the entrance to the Pixar Industrial Park.

Although the security personnel at the gate of the Pixar Industrial Park were trying their best to maintain order, dozens of reporters surrounded Michael Eisner the moment he appeared at the door.

Michael Eisner did not immediately get into the car and gave a brief interview with the assistance of his entourage.

"Mr. Eisner, there is news that you came to Pixar this time to talk to Steve Jobs about Disney's acquisition of Pixar?"

Michael Eisner pressed his hands down, looking imposing, and the scene quickly quieted down, and he said with a smile: "It's true, on behalf of the Walt Disney Group, I officially sent an acquisition offer to Pixar Studios today. ”

There was an uproar at the scene, rumors are one thing, and it is another thing entirely from the mouth of Michael Eisner.

Another reporter asked: "But there is a contradiction between Disney and Pixar......

"Disney and Pixar, me and Steve, don't have much of a contradiction. Michael Eisner flatly denied it, and talked eloquently: "Actually, since the first half of this year, Steve and I have met several times to discuss Disney's full acquisition of Pixar Studios, and after a long period of hard work, the two sides have basically reached an agreement." ”

Speaking of which, Michael Eisner thought of coming back from Chicago and convening a meeting of the people who supported him on the board, the acquisition of Pixar Studios and the talks about a partnership with Relativity Entertainment, and immediately got their full support.

It also gives them hope.

Once Michael Eisner is defeated, Roy Disney will inevitably liquidate them as well.

And the coalition of shareholders led by Roy Disney sued not only Michael Eisner, but also Walt Disney's board of directors in the Delaware Court of Chancery.

"Mr. Eisner!" another reporter asked, "Why did Disney buy Pixar?"

Michael Eisner said: "Pixar Studios is the clear leader in Hollywood animation production today, and with a decade of working with Disney, both sides know each other and are willing to build on the previous ones. Disney also needed Pixar to recreate the glory of animation production. ”

These reasons are very strong, Disney animation has declined, and if you want to regain its glory, the acquisition of Pixar Studios is undoubtedly a shortcut.

Subsequently, Michael Eisner answered a few more questions, got in the car and left the Pixar Industrial Park.

The online media led by Netflix shared published relevant news almost ten minutes later, and the video of Michael Eisner's interview also appeared in a very eye-catching position in the Netflix video.

In the afternoon of the same day, Steve Jobs was also interviewed by reporters when he left the Pixar Industrial Park.

"Pixar Studios accepted Disney's takeover offer in principle. Steve Jobs said: "We are a content producer, and if we want to grow further, we must have a wide enough marketing channel. When it comes to animation production, there's no other company in Hollywood that can compete with Disney. ”

These words are very convincing because everyone knows that Disney has the best communication and sales channels for animation.

Steve Jobs also answered several key questions in the face of many media reporters: "Disney needs Pixar's production, Pixar needs Disney's channels, and the two companies are strong." Starting next week, Pixar will officially begin negotiations with Disney on the acquisition, a process that may take months or even six months, but I believe it is the right decision. ”

Walt Disney, the deal went very smoothly through the board of directors, and some people within Disney thought even more afield, such as having Pixar help rebuild Disney Animation Studios.

Even, it was proposed that John Lasseter be the director of animation production for the entire Disney.

Pixar Studios and Walt Disney moved very quickly, and the negotiation teams on both sides were quickly assembled to officially begin negotiations on the acquisition.

At the same time, with the full promotion of Michael Eisner, Pixar Studio successfully recovered the copyright of the related work.

Affected by Pixar's good news, the investment market has somewhat restored confidence in Walt Disney, and many people believe that with the addition of Pixar Studios, Walt Disney will inevitably be able to revive the animated film business as a foundation.

Disney's stock price, which had been slowly rising due to the Roy Disney and Michael Eisner takeovers, reacted very quickly and the stock price immediately rose, with a total increase of nearly five percent in just one week.

Michael Eisner, who was originally pessimistic about the future, suddenly felt that Walt Disney's future would still be under their control.

Michael Eisner's voice among Disney shareholders is loud again.

"I know what's been going on lately, but people misunderstand me that I've been doing nothing for the past few years, which has led to the stagnation of Disney's development. ”

At a cocktail party attended by a number of Disney shareholders, Michael Eisner was full of confidence and talked eloquently: "But a lot of work, doing more important than talking! I'm not like Roy Disney, I always like to talk about it." I, Michael Eisner, is a man of action, Roy Disney has been spewing people everywhere for the past year, thinking about fighting for power! And I've been working hard for the future of Disney, and I've done a lot of work, as you'll see soon!"

With Disney's negotiations with Pixar as a background, Michael Eisner's image in the eyes of shareholders is quietly changing, and it seems that the megalomaniac they attacked before has become the helmsman of Disney in the 10s.

Frankly, the main concern of a significant number of shareholders is not who sits in the chair and CEO, but the return on investment and the value of the shares in their hands.

At the end of October, the traditional Halloween schedule arrived, and Relativity Entertainment's "Human Erasure Plan 4" was another great success, continuing to demonstrate its strength in production.

Just entered November, Chris Renard, the director and producer from Shahai Entertainment Animation Studio, officially revealed in an interview with the "Hollywood Reporter" that as the studio's ace animation character, Peppa Pig has brought a total of more than $1 billion to Relativity Entertainment in just a few years from its birth.

In recent years, Pink Pig has been the hottest children's animation image in the English market, and there is no one!

Chris Renard believes that if Relativity Entertainment is not a new company and has many deficiencies in the marketing channels of animation peripherals, this sales figure will be greatly improved! In order to further develop the market, Relativity Entertainment is talking with Walt Disney about cooperating with Peppa Pig.

As we all know, if Disney's animation marketing and promotion channels are second, no one dares to admit first.

This good news was quickly confirmed by media reporters at Disney!

Michael Eisner claimed that Disney will launch a full cooperation with Relativity Entertainment next year, and the two sides are currently in negotiations.

Just three days later, Relativity Entertainment and Walt Disney jointly held a press conference, where Michael Eisner and Robert Iger officially signed the licensing contract for Pirates of the Caribbean on behalf of their respective companies.

Relativity Entertainment officially licensed to Walt Disney in the form of upfront costs plus post-sharing, and Disneyland can use any movie-related content or characters on the attraction of the same name......

In addition, Robert Iger also revealed a number of collaborations that are being negotiated with Disney.

Since this contract has been signed, it also makes the cooperation negotiations between Relativity Entertainment and Disney infinitely more credible.

Robert Iger mainly announced three aspects: Relativity Entertainment will jointly develop the Minions and Peppa Pig peripherals with Disney, and the two sides have opened preliminary negotiations; Walt Disney has licensed the live-action film production rights to Relativity Entertainment for Disney's animated feature films, and the two sides will jointly develop this series, and the gold medal producer Ronan Anderson is personally responsible, and the total number of live-action films in the future may exceed 20; Walt Disney will send personnel to participate in Relativity Entertainment's fairy tale film " Alice in Wonderland" was filmed and produced in order to lay the foundation for the next step of cooperation between the two parties.

All of this was confirmed by Michael Eisner.

Disney's negotiation team with Relativity Entertainment is also being formed, and some of them quickly made initial contacts.

Under a series of good news, Walt Disney has attracted much attention, and this long-lost old company seems to be about to usher in a new life.

In the face of the aggressive Roy Disney, and in the face of the lawsuit that will inevitably lose the case once he loses all his strength, Michael Eisner has also shown enough determination while guaranteeing a certain bottom line.