Chapter 1054: The First Day (End)

Well?

Although Luo Kai's attention was on the computer, he was keenly aware of the moment the door was pushed open, and immediately turned his head to look behind him.

I saw Niuniu standing at the door, she was wearing the little yellow duck nightgown, rubbing her eyes with her little hands, looking confused.

Luo Kai asked in surprise, "Baby, why are you up?"

Niu Niu said vaguely: "I got up to go to the bathroom, Dad, why haven't you slept yet?"

She used to say "shhhhh

"Daddy still has work to do..."

Luo Kai smiled and said, "You go to sleep, Dad will sleep in a while." ”

It's not yet 12 o'clock, and the summary data of the box office on the first day of "Operation Thunder" will take at least more than half an hour to get under normal circumstances.

"Hmm. ”

Niuniu nodded, opened her arms and said, "Daddy hug." ”

Luo Kai smiled, got up and picked her up, carried her back to her own room, and put her back in the warm bed.

"Sleep. ”

Luo Kai lowered his head and kissed her on the forehead, and said softly, "Good night." ”

"Good night Daddy. ”

Niu Niu closed her eyes and muttered, her mouth pursed and she quickly fell into a deep sleep.

Luo Kai sat on the edge of the bed for a moment, and waited until she was asleep before quietly leaving the room and returning to the study.

It wasn't until 12:27 that Luo Kai received accurate data from China Film.

370566320!

On the first day of the national release of "Operation Thunder", the box office of 370 million was hit in one fell swoop, almost equaling the investment in production + publicity!

The next moment, the mobile phone resting next to the computer suddenly rang.

Luo Kai hurriedly picked it up.

It was Li Mengru who called him, and she also got the data of China Film at the same time, so she excitedly conveyed her joy to Luo Kai.

Although the first-day box office of 370 million did not break the record, you must know that the past February 1 is the twenty-seventh day of the lunar month, and there are still a few days away from the time when the Spring Festival box office broke out.

So as long as "Operation Thunder" does not have a word-of-mouth collapse, it is very possible to get a higher single-day box office, and it is not a fool's dream to set a new record.

And at the same time as getting the box office data on the first day, Luo Kai also got a market research report.

The scale of the domestic film market has been expanding in recent years, and in addition to the four major cinema chains, many small and medium-sized cinema chains have sprung up in third, fourth and fifth-tier cities, further stimulating the increase in the box office.

But there has also been a lot of chaos as a result, such as swiping the box office, stealing the box office, tampering with data, etc., and the relevant departments have issued a number of management measures for strict rectification.

Nowadays, the situation has improved greatly, although it is impossible to say that there is no catty at all, but at least large and small theater chains have been included in the normal management category, which has effectively promoted the healthy development of the film market.

For example, the box office data that Luo Kai just got comes from China Film, and China Film is aggregated from all the theaters and cinemas where "Thunder Action" is released, so it is very accurate and reliable.

And this survey report for the audience was also generated through the cooperation between China Film and other theaters.

On February 1st, a total of 3,700 questionnaires were distributed in 175 theaters across the country, and 3,582 valid questionnaires were recovered, of which 85.25% of the audience gave "Thunder Action" an A+ score, and 11.72% of the audience scored A, the two add up to a positive high rating rate of 97%, and it is not an exaggeration to say that word-of-mouth exploded!

This kind of offline direct survey of movie audiences originated in the United States, and has been introduced into China in recent years, and the accuracy of online ratings is higher, but because it is more troublesome and requires money, few domestic films will do it, and everyone often uses online data.

The data on the Internet "Thunder Action" is not bad, among which the number of ratings on Oak Online is 174908, the score is 9.2, and the recommendation index is four and a half acorns (the highest five), and the score is currently in the second place among domestic films.

Oaktree is a large-scale community website in China, which started with books and audio, providing information about books, movies, music and other works, both descriptions and comments are provided by users, with more than 100 million users.

The film and television scores of Oaktree can reflect the audience's reputation to a large extent, especially among young people, but it also has the characteristics of being literary and niche-oriented, such as the scores of popcorn movies are mostly very low, even if the box office is billions.

It is absolutely surprising that a military action blockbuster like "Operation Thunder" with a strong main theme style can get such a high rating on Oak Network.

Although according to the usual rules, this score generally declines over time, but with such a high reputation, "Operation Thunder" does not say anything to recover costs and achieve substantial profitability is already a sure thing.

Those industry insiders who pay attention to "Operation Thunder" know this, and stakeholders, such as Hongqi Film and Television and Jiandun Film and Television, have called Luo Kai to congratulate him.

As a result, Luo Kai's mobile phone did not finally quiet down until after one o'clock, and he had to turn off both mobile phones in order to get a good night's sleep.

In the morning, the box office data of "Operation Thunder" on the first day has been spread on the entertainment media and Weibo platforms, whether it is DreamWorks or Dream Media, including Hongqi, Jiandun and China Film, they will not let go of such a publicity opportunity, and they have joined forces to brush up the popularity of "Operation Thunder".

It's really not easy, the investment in "Thunder Action" is as high as 350 million, the producer is mainly a national film and television agency, and it involves the image promotion of the national army.

Now that the box office and word-of-mouth are both explosive, it would be strange not to take the opportunity to increase publicity!

It's just that the publicity departments of several producers have worked hard, and they have to work overtime for the New Year soon.

But this is also necessary, because on February 2, that is, today, the strongest opponent of "Operation Thunder" in the Spring Festival, the sci-fi blockbuster "Starry Sky Danger" produced by Hollywood Fox, will also be released nationwide, which is bound to have an impact on the box office of "Operation Thunder".

The most direct is the film schedule of "Thunder Action", although the film schedule for "Thunder Action" is still very high on the part of China Film, but it also has to give up part to "Starry Sky Danger", as for the other three major theaters and small and medium-sized theaters, the film schedule must be higher.

So the real showdown has just begun!

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The first one is sent.

.。 m.