Chapter 352: Changing the World Starts with Women
According to the following procedure, after Feng Yuan pays, the clothes he just purchased will be sent over according to the delivery address, which is the same as the procedure for ordinary online shopping.
However, the virtual street has not been officially operated, so the clothes purchased by Feng Yuan will not be shipped in real time.
After coming out of the shop, Feng Yuan and Xiao Ming continued to walk forward in the virtual street, with jacarandas blooming in the square in front of them, lush trees around them, and a blue sky.
Feng Yuan's expression was a little confused at this time.
If the past 20 years are the Internet era, the rulers are Ali and a group of Internet giants.
Then the next twenty years must be the world of virtual reality and artificial intelligence, dominated by Pangu Technology.
Xiao Ming said: "In fact, there are many interesting things in this app, which are made up by the girls in our product department. For example......"
Xiao Ming continued to walk forward with Feng Yuan, and casually entered a store, the name of this store was mosaic, but Feng Yuan saw that the style of the clothes came from a famous men's clothing brand.
Xiao Ming said: "There are not many clothes inside, but we did an experiment and made full use of the data. ”
When it comes to talking about the use of data, Feng Yuan is definitely an expert, and the reason why Ali is so successful is that he has applied data to the extreme, otherwise there will be no time when you search for a product on the browser, open the Tmall mall again, and the mall will appear products related to the product.
Xiao Ming took down a piece of clothing at random and handed it to Feng Yuan, "This piece of clothing, we have collected all its data from the actual to the production and manufacturing, these data include texture, color, size, etc., and each piece of clothing has its unique number." ”
"So what's the purpose of this?"
Xiao Ming said: "You can turn on the automatic fitting mode, you know, many girls and boys are always entangled when shopping. ”
Xiao Ming continued: "Our use of data does not stop there, in this product test, our team collected the most popular fashion elements in the world, which is one of them. In addition, we also collected data on the styling of multiple designers. This data is the basis for automated fitting. ”
Feng Yuan was interested, and asked Xiao Chu to turn on the automatic fitting mode.
Then the program automatically matched Feng Yuan with several seasonal suits.
Feng Yuan turned around and looked at the mirror and said, "It's very good, it does have a level of appreciation than me, and it is a master-level match." ”
Xiao Ming successfully solved the problem of aesthetics for consumers, because not everyone has high-quality aesthetics.
Xiao Ming said with a smile: "I borrowed the words of the little girl in our product department, there are no ugly people in the world, only people who can't dress up." And in front of dressing up, not everyone has a good aesthetic, some clothes look good, but wearing them on the body of the consumer is not suitable for him. There is a difference between a model and a real person. ”
Xiao Ming is not afraid to ridicule some of the drawbacks of online shopping now.
"We're going to make it easier for consumers to spend less time buying something that's worth buying. ”
Xiao Ming's words made Feng Yuan agree very much, but Feng Yuan still proposed: "But where is the fun of shopping? You know that it's not just for girls to go shopping just to buy things." ”
Xiao Ming said: "In fact, my point of view is the same as yours, physical stores will never disappear, and many pedestrian streets are popular now and will still be popular in the future, because in terms of eating, seeing, touching and other sensations, the current virtual world technology cannot replace the actual experience." ”
"The virtual block attracts all consumers who have online shopping habits and improves their shopping experience, and we also divert some consumers who are really shopping for things instead of shopping, so that they can avoid the fatigue of shopping. ”
"The most important thing is to stimulate consumption. Xiao Ming said that Feng Yuan's heart went up, "For example, in Wangfujing, many girls only go once a month or even once a quarter. But if our virtual block goes live, the girls can come and hang out after tea and even before going to bed at night. ”
"As long as they come to shop, are you worried that they won't buy everything? Beautiful clothes are the hardest thing for girls to refuse. ”
Xiao Ming turned into a shrewd businessman at this time and said: "These girls originally spent 2,000 yuan a month to buy clothes, and they may spend 3,000 yuan to buy clothes in the future." ”
"In addition, unlike traditional online shopping, the threshold for entering the virtual street is low and the quality is high. ”
"The so-called low threshold is that any store can settle in the virtual street, and the high quality requires all products to upload data, so that each product has a unique code. We will also introduce a knock-out mechanism, if the store is not doing well, or there are many consumer complaints, then the store and brand will be blacklisted, and we will ensure the quality of consumer experience. ”
"I don't think there's a need for staff here?"
Feng Yuan found the biggest difference between the virtual street and T treasure and TMall, whether it is T treasure or TMall mall, after-sales customers are the most famous labels.
When consumers are shopping, they always have a variety of questions, such as what size is the size, does it fit, what color is available, and so on.
And these problems can be completed independently in the virtual street, the size, fit, color, etc. can be known by trying it yourself, and what kind of clothes you need to wear can be told to the smart store. What kind of collocation you need, the intelligent collocation system of the virtual street can automatically help you complete.
Xiao Ming said: "In fact, many consumers rarely pay attention to shopping guides when they actually go shopping, and they choose by themselves. The purpose of a shopping guide is to help you find clothes, help you try them on, and sell them. These functions can be completed independently. ”
Xiao Ming raised a question: "We are still discussing the mode of business settlement, whether it is to cooperate directly with manufacturers or to cooperate with franchises remains to be decided." ”
Xiao Ming's question is like dropping a bombshell, because according to the current model of the virtual street, Pangu Technology can cooperate with manufacturers and let manufacturers directly settle in the virtual street, so that the cost of intermediate links will be greatly reduced, and the price of products to consumers will be greatly reduced.
Xiao Ming and Feng Yuan exited the virtual street, and the two returned to the office again.
Feng Yuan knew that if Xiao Ming was willing to do it, in fact, Pangu Technology could completely put aside Ah Li and make a new online shopping mall by himself, and Feng Yuan dared to guarantee that this mall would definitely be able to defeat Ah Li.
But for half an hour, Xiao Ming has been introducing products to Feng Yuan, if Pangu Technology wants to do it himself, why should Xiao Ming bother so much?
Xiao Ming gave an answer that reassured Feng Yuan, "Whether it is a Panruo chip or a Qinghe device, Pangu Technology's favorite thing to do is to build a platform, and the market is very large, enough to accommodate Pangu and Ali." ”