According to the report of all theaters in the first half of the year, among the foreign films introduced in the first half of the year, the first place is temporarily "Fast and Furious 5" produced by Universal Pictures, which was released in China for 58 days and achieved a total box office revenue of 296 million in the mainland. ”

At eight o'clock this morning, Huayi announced the first-day box office data of "Inception", with a single-day box office score of 312 million, which also broke the first-day box office record of "The Martian" filmed by Nie Wei, and also beat the Hollywood blockbuster "Fast and Furious 5" that was released for 58 days with a one-day box office data. ”

"It can be seen that Huaxia films are developing at a high speed, and the Chinese film and television market is becoming more and more mature, and I believe that in the near future, we will be comparable to Hollywood, and even surpass each other......"

Wang Tian, the president of Aperture Media, sneered and turned off the TV.

At the end of the moment, the host's impassioned words only fooled some brainless people at most, but anyone with a little brain knows that this idea is a joke at the moment.

How many years has Hollywood developed, but how many years has the mainland film market developed?

Not to mention anything else, just the injection of capital, the two are not rivals at the same level, how many movies does Hollywood invest hundreds of millions of dollars in every year?

Wang Tian knows very well that the results of "Inception" do not represent the actual level of mainland films at all, after all, you can't find a second Nie Wei in the whole of China, to put it bluntly, Nie Wei's level has long been far higher than that of his mainland counterparts.

From the very beginning of "League of Assassins", to "The Martian", which later won the Saturn Award, and now to "Inception", with these three movies, Nie Wei's international popularity is much better than that of Kai Ge, Yi Mou, Xiao Gang and others.

Retracting his thoughts, Wang Tian's expression became a little heavier.

The box office of "Inception" of 300 million a day made him really see the potential of the Chinese mainland film market, and the development of the Chinese film market has indeed advanced by leaps and bounds in recent years, but in the same way, because of the emergence of Nie Wei, it has also had a great impact on the entire industry.

It's like a soccer league where the teams are all amateurs, even if a few professional teams come in from the outside, i.e. play a friendly match, and there is a limit to the number of places.

They are all amateur teams, although they have each other's strengths and weaknesses, but after all, they are still in the amateur circle, everyone is playing and playing, and the audience is also watching a lively look.

But suddenly, an amateur team brought in a superstar and countless professional players, and then turned around and became a professional team.

However, the professional team is still playing in this amateur league, and the result is that every time they meet, the professional team will win the game by a big score, especially the game with the superstar off the field, it is like a slaughter.

And if this continues, all the fans will run to support this professional team, and the other amateur teams will only get worse and worse.

Everyone also thought about joining forces to boycott this professional team and kick it out of the league.

But everyone suddenly found that this professional team has long been different over the years, it needs to have connections, background, resources, and the key is that he still has a lot of territory.

Even if they unite with one heart, there is nothing they can do with each other, not to mention that they are not one heart in the first place.

Since they can't drive away this 'professional team' called Huayi, if they want to get out of this situation, these amateur teams must also increase their investment and make themselves more professional, so as not to be eliminated by this league.

Take Wang Tian's own aperture media as an example.

Before 08, the average investment in film and television in the five years was only about 86 million, and this investment figure can be ranked among the top ten in China.

But after 08 years, especially Nie Wei began to move from a small production style to a large production style, the film and television investment market in the circle also increased.

Not to mention the distance, just take the distance last year, Aperture Media's total investment in film and television in 2010 exceeded 400 million.

And this figure is comparable to the sum of the annual investment of Aperture Media during the period from 03 to 08.

Aperture Media's investment in film and television has increased so quickly, not because of the company's active adjustment of strategy, but because it is passively catering to the market, because not only Aperture Media, but all companies that want to gain a foothold in this circle have more or less doubled their expenses in recent years.

And the reason is because of Nie Wei and Huayi, their huge investment and huge returns have changed the direction of the entire market, and also nourished the taste of the audience, if you want to retain the audience, including Aperture Media, you must increase investment and increase the quality of the film.

To put it bluntly, it is now that the audience is becoming more and more difficult to fool, and the capitalists have no choice but to increase their investment.

In fact, investing money is nothing, Wang Tian knows very well that if you don't open your mouth, there will be a strong wind blowing into your house with a bunch of money, if you want to have income, you must have investment, but investment does not necessarily have a satisfactory return.

Over the years, Wang Tian has actually been working hard to get on the line with Huayi and be able to participate in the investment of Huayi Films, but unfortunately, except for Huaying, Huayi has rarely played with other friends in the circle over the years, everyone is willing to pay with you, and even took the checkbook in front of Huayi to let Nie Wei and Wang Zhonglei fill in the numbers casually, but the other party disdains it.

"Is there any way to cooperate more deeply with Huayi in film and television?" Wang Tian fell into deep thought again.

He has always wanted to make Aperture Media as listed like Huayi, and in his opinion, reaching cooperation with Huayi is extremely great for both the help of the company's listing and the help of the company after it goes public.

In this industry, which is becoming more and more inclined to huddle together for warmth, then finding a good thigh is equivalent to embarking on a shortcut to development for the company.

The box office of 300 million on the first day of "Inception" is extremely shocking, both outside and inside the circle.

That's 300 million, you must know that although the Chinese mainland film market has developed very rapidly in recent years, and hundreds of millions of blockbusters have emerged one after another, movies that can reach 300 million can still be called big sellers.

You must know that the mainland box office champion in the first half of 2011 came from "If You Are Honest, Do Not Disturb" directed by Huayi Feng Xiaogang, but the final box office of this movie was only 490 million.

But "Inception" got a box office of 300 million in one day, and it was able to surpass the domestic box office champion in the first half of the year in two days.

Huayi's stock is the same as Wang Zhonglei's estimate, when the box office of "Inception" was announced on the first day, the curve that was already rising with a good attitude instantly soared into the sky like a rocket.

In just one day, Huayi's market value has risen by hundreds of millions of yuan, according to this trend, during the period of the release of "Inception", Huayi's stock also has great potential to rise, some experts predict that with the boom of "Inception", Huayi's own market value can rise by at least 5 billion during this period.

This skyrocketing revenue is even much higher than the box office earnings of the film itself, which is why so many studios want to go public.

Soon, the box office results on the second day also appeared, and "Inception" continued to lead the top of the box office list on the day without any suspense, with a film scheduling rate of 67.3%, an attendance rate of 59.8%, and a total box office income of 322 million, once again refreshing the single-day box office record of Chinese mainland films, and the previous record was also created by "Inception" a day ago.

Moreover, the box office performance of "Inception" of 600 million yuan in two days also won the box office championship of the week without any suspense, and at the same time refreshed the single-week box office record in the mainland.

300 million a day, 600 million in two days, the entire film industry knows that the demon king is coming.

Many large companies have begun to urgently adjust their movie schedules, and some simply give up the summer file and change it to the National Day file or even the Chinese New Year file before re-release.

The film schedules of various theaters are also urgently adjusted, and if you are interested in checking it, you will find that within 20 days of the release of "Inception", there is not a single work with an investment of more than 20 million.

Obviously, all film companies don't want to touch Nie Wei's "Inception" with their own well-made movies, even if there will be no collision between the two, but it is an indisputable fact that "Inception" occupies a large number of film schedules, and the film scheduling rate left for the rest of the companies is too small, which will definitely affect the box office results.

So what seems to be a cowardly approach is actually mainly driven by interests.

The movie peers have fled, but those variety shows have come up one after another.

The invitations to major variety shows are like snowflakes floating into Huayi Company, and within a day, Jiang Xin alone has received hundreds of invitations, not to mention those programs that are not in the stream, almost all of the current TOP10 variety shows in China have sent invitations.

Who made "Inception" popular.

If you can't invite the protagonist, let's invite a supporting role.

And this time in "Inception", Jiang Xin's performance can be described as quite amazing, the ruthlessness of the phantom, the madness and the final affectionate confession, Jiang Xin's interpretation is incisive.

And through this play, Jiang Xin's drama path has been broadened, in the past, in everyone's impression, Jiang Xin's character image was very positive, but in "Inception", Jiang Xin's villain is also extraordinarily brilliant, and this drama unexpectedly discovered Jiang Xin's image in terms of 'bad woman'.

In this regard, Nie Wei is also happy to see it.

And Nie Wei also knows that "The Legend of Zhen Huan" is about to be broadcast, and when Jiang Xin's Concubine Hua appears, it is guaranteed that she will be able to amaze a vote of people, and she will be able to establish her acting image.

Jiang Xin herself knows this, she is very surprised that she can have such a gain by making a cameo appearance in a movie, especially after Nie Wei told her the plan to support her later, Jiang Xin was quite calm on the spot, but as soon as she got home, she couldn't help crying, almost frightening her family.

Jiang Xin, who is eighty-three years old, is one year older than Nie Wei, and she is about to run for three, and as a female star, she has a lot of pressure.

The entertainment industry has said that it is necessary to become famous as soon as possible, Jiang Xin debuted very early, even earlier than Nie Wei, and is the earliest artist to debut among female stars under the age of 30 in the company.

But after more than ten years of hard work, she has always failed to reach the front line, especially in recent years, the company has obviously given her good resources, and she has also starred in two or three movies with an investment of more than 50 million, but the final response is always unsatisfactory.

What she can do is to take on the drama desperately, movies, TV series, advertising endorsements, and commercial performances are all accepted, and she has become a famous desperate girl in the circle, hoping to step into a first-line actress before the age of 30.

She knows very well that this is the same as a woman giving birth, the later she has a baby, the less chance she has.

Now that there is finally a clear hope to be able to rush into the front line, Jiang Xin's pressure has dissipated, crying just to vent, and it is also tears of joy, and when she has cried enough, she has also explained it clearly to her family, and everyone understands the reason.

"Celebrating, our family had a late-night supper. Jiang Xin looked at his family who was also happy for him, and immediately decided to go out for supper together, as for losing weight, hehe.

Nie Wei didn't know that his conversation with Jiang Xin had broken her record of not eating supper for a month, and at this moment, he was looking at the uninvited guest in front of him.

With a round face, a round belly, and a smile like a Maitreya Buddha, Ma Dongka appeared when Nie Wei was about to get off work.

Nie Wei suddenly felt that sometimes it was not good to be too familiar with someone, such as the horse in front of him.

"Let's take part in Infinite Challenge. ”

"I promise that I won't let you dig coal, and it can't be a trick, we're going to hold a summer concert!" Ma Dong hurriedly explained, but why did Nie Wei not want to go the more he listened to this.

"Infinite Challenge" has done hundreds of episodes, and it has been the king of ratings in the six-o'clock prime time over the years, although it will occasionally be hacked by some dark horses once or twice, but this is just a flash in the pan.

As the most successful variety show in China, the strong innovation of "Infinite Challenge" and the audience base that has been around for many years are the reasons why this show has always been popular.

However, such a program that focuses on innovation retains a few fixed scenes every year.

For example, a chase battle, or a summer concert.

This kind of fixed content is generally what the audience particularly likes to watch, and it is also the most important thing for "Infinite Challenge" every year.

After all, these fixed contents, they also have to make new ideas, and they are always old-fashioned, no matter how good-looking the audience will get tired of watching them, so every time they do these specials, it is also the most tired time for the writers of the "Infinite Challenge" program group, racking their brains to be different from before, and to ensure that the content is interesting, which is really a test of the writers' skills.

Of course, the content is good-looking, and there must be good guests to cooperate, so Ma Dong thought of Nie Wei for the first time.