When I just heard that the "Pleasant Goat and Big Big Wolf" series of cartoon books sold for millions, Liang Fangfei didn't feel much about it, the volume of the domestic cultural market is extremely huge, and in the trillion-scale level, the operating income of millions is as small as dust.

The top writers in China, with an annual income of hundreds of millions, were unimaginable before, but now it is normal, and the copyrights of popular works are often tens of millions.

However, when she knew that the cartoon "Pleasant Goat and Big Big Wolf" was actually created by Luo Kai, what she felt in her heart was that it set off huge waves.

Liang Fangfei has been working in CCTV for a long time, and her husband is also in the CCTV system, and is a deputy director of the animation department under the CCTV Film and Television Drama Production Center, mainly responsible for the coordination and supervision of CCTV's self-produced cartoons.

In China, the animation department of CCTV Film and Television Drama Center not only has a long history, but also has a strength that ordinary animation production companies cannot match, and can produce hundreds of episodes of 2D and 3D animation every year.

And these cartoons, basically broadcast on CCTV children's channel, because of the excellent production, so the ratings are quite good, in the most popular years in the domestic animation industry, the animation department almost became independent from the film and television center, and formed a professional company.

But the situation has changed a lot in recent years, because of policy changes, coupled with a large number of shoddy goods flooding the screen, domestic animation has been beaten to the dust, and even the animation department of the film and television center has been greatly affected.

In order to ensure ratings and advertising revenue, CCTV Children's Channel has inclined more resources to excellent animations imported from abroad, and its support for the animation department has weakened a lot.

The most terrible thing is that a few years ago, the animation department of the film and television center changed its helm, and this airborne leader was a layman and an insider, making a mess of the department's originally well-functioning system, and capable and talented people like Liang Fangfei's husband were pushed aside, how can they support the banner of domestic animation?

Originally, the entire industry is in decline, if it's worse, the animation department of the film and television center has a deep enough background, and it can barely stand up with a face, and it's impossible for the children's channel not to give itself a little resources, so you can live together.

In any case, the animation produced by the animation department of the film and television center is more than ten times stronger than those companies that go to the policy subsidy.

However, since July, an animation called "Pleasant Goat and Big Big Wolf" is about to tear off the fig leaf on the face of the animation department of the film and television center.

The producer of this cartoon is not well-known, there is no fame in the industry, and the TV station that premiered is Gan Provincial Satellite TV, which has no sense of existence, but such a "weak" combination has set off a big storm in the circle.

The ratings of "Pleasant Goat and Big Big Wolf" are rising steadily, and in less than a month, it firmly occupied the ratings championship in the same period, not only crushing a large number of powerful peers, but also trampling on CCTV children's channels.

It's very embarrassing.

Not only is the CCTV Children's Channel embarrassed, but the animation department of the film and television center is also facing a lot of pressure, why can other people's cartoons have such high ratings and be so loved by the audience?

If it is lost to the Hollywood animation giant, then no one has anything to say, but who gave such an animated film...

When Liang Fangfei followed her husband to attend the gatherings and dinners of colleagues in the department, she heard their evaluation of "Pleasant Goat and Big Big Wolf" more than once, some were envious, some were puzzled, some were jealous, and some were very disdainful.

From a technical point of view alone, "Pleasant Goat and Big Big Wolf" is really not worth mentioning, and the simplest 2D animation doesn't even have many special effects, and it is not enough to cheat and make up for it.

But it is such a low-tech cartoon, but it beats the programs of CCTV Children's Channel and several satellite TV children's channels at the same time, including foreign cartoons.

Liang Fangfei's husband has watched many episodes of "Pleasant Goat and Big Big Wolf" in a row, and he told Liang Fangfei that this early summer animation can earn at least tens of millions or even hundreds of millions of dollars by relying on this cartoon!

As a result, now, Liang Fangfei found that the main owner who made her husband admire was actually sitting in front of her, she really didn't know that Luo Kai had set up a benchmark in the animation industry in addition to being a singer.

This made Liang Fangfei a little less reserved in the subsequent exchanges with Luo Kai and Li Mengru.

It's a pity that halfway through this lunch, Liang Fangfei received a call from the leader above, and she had to leave because she needed to deal with the urgent affairs of the program team.

She politely declined Li Mengru's proposal to send her back in person, but when she was leaving, she asked for Luo Kai's contact information.

After Liang Fangfei left, Li Mengru, Luo Kai and Nie Xiaoqian continued to stay in Moxuanju, this private restaurant was very difficult to book, and the price was even more expensive, and it would be a waste to give up halfway.

Asked the waiter to remove the cold soup and used dishes from earlier, and the three of them continued to eat and chat.

Taking advantage of this opportunity, Nie Xiaoqian "reported" to Luo Kai about the business situation of early summer culture, such as which brands have come to buy licenses recently, in short, the situation is very good.

In fact, under the circumstance that the IP of "Pleasant Goat and Big Big Wolf" has been initially launched, it is inevitable that the early summer culture that has been authorized by all brands will make a profit, but in terms of the depth and breadth of IP openness, there is still countless work to be done, which tests Nie Xiaoqian's ability very much.

A qualified brand operator will never push his own brand into the mud, and Nie Xiaoqian is still quite qualified in this regard.

"A few days ago, someone from Kester contacted me..."

Nie Xiaoqian laughed out loud as she spoke: "Guess what product they want from us?"

"Kester?"

Li Mengru thought for a while, and said with a certain certainty: "It's the company that makes small kitchen appliances and pressure cookers that don't stick to the pan, right? I remember that the pressure cooker at home is this brand." ”

Nie Xiaoqian smiled and said nothing, and looked at Luo Kai.

Luo Kai guessed: "Frying pan?"

"That's right!"

Nie Xiaoqian slapped the table and said with a smile: "It's the frying pan of the red wolf knocking the gray wolf!"

Luo Kai Waner.

The creative ideas and cartoon characters of "Pleasant Goat and Big Big Wolf" all come from the world of rebirth, but in terms of the storyline, Luo Kai has made a lot of modifications, greatly reducing the content that may have a negative impact on children, and the style is still funny, but the overall atmosphere is warm and warm, healthy and loving.

And the joke that the red wolf has nothing to do knocking the gray wolf pan has been retained, and even strengthens the interactive plot of these two cartoon characters.

Such a modification was, apparently, quite successful.

------------------

The first one is sent.