Chapter 1375: Zombie Films Go to Sea
Among the countless film companies in Hong Kong today, there are only two kinds of people who exist.
One is a person who does not have the copyright of zombie films, but realizes that zombie films may have a second spring, so they seek to buy the copyright of zombie films everywhere;
The other is someone who originally had the copyright of a zombie film in his hand, but was bought out by Makino Imaging some time ago.
They are annoyed at the moment, it turns out that Makino Imaging has been prepared for a long time, they may have known that the elements of Huaxia zombies would be popular when they were developing the new version of "Plants vs. Zombies Online", so they bought all the zombie film copyrights in their hands.
What makes this kind of person most depressed is that the price given by Makino Imaging can really only be regarded as the price of cabbage, which is not that Makino Imaging deliberately cheats people, but the quotation given by these film and television companies themselves......
In their opinion, these zombie films are already garbage without any value, and some people are willing to buy them, no matter how much money they pay, they have earned themselves, so the price they quote is really not high.
Moreover, the bad thing is that they deliberately sold it in a package.
Makino Imaging originally didn't want those shoddy bad movies, zombie movies were really too many bad movies because of their popularity, and even Lin Zhengying himself took over a lot of bad movies of this type, but these film and television companies finally waited for a buyer, so they put forward what they thought were harsh requirements.
For example, Plaza Asia, Makino Imaging wanted to buy the copyright of their "Mr. Zombie" series, and they wanted the right to broadcast theatrical chains, TV broadcasts and audio-visual products in all countries and regions except Hong Kong, and Plaza Asia wanted to open a "high price" of 500,000 yuan at first After all, this movie has been going on for almost 20 years, and in the last ten years, there has not even been an income of 50,000 yuan, so 500,000 yuan is indeed a high price, but it is precisely because there are too many zombie films that cannot create value at hand, so Uniasia simply opened a package price, 800,000 to sell all the copyrights of its more than 30 zombie films to Makino Images, so Makino Images took all the orders.
Look at it now, this price is really selling at a loss, and it is a loss to grandma's house!
Those who wanted to buy the rights to zombie films, they burst the phone, and they couldn't find a zombie film that hadn't sold the copyright, and the answers they got made them vomit blood, these zombie films were all bought by Makino Imaging without exception, and the price was outrageously cheap!
Hong Kong films in the 8th and 90s, in Southeast Asia, Japan and South Korea and other countries are still very influential, at that time, Southeast Asia, Japan and South Korea distributors will often buy Hong Kong copyrights, and even snap up Hong Kong film copyrights, but in recent years, Hong Kong films have declined too much, these distributors have rarely aimed at Hong Kong, however, the new version of "Plants vs. Zombies Online" There was a gust of wind, and these people also smelled business opportunities, and they all asked Hong Kong film companies to buy film copyrights, and it turned out that the film and television companies in Hong Kong that had the copyright of zombie films only left the copyright of Hong Kong Island, except for Hong Kong, all the copyrights went into the hands of Makino Images......
Not only the movie copyright, but even the copyright of zombie TV series like the zombie Taoist was looted by Makino Imaging......
"It's amazing! It's really amazing!" Countless Hong Kong film company bosses are angrily scolding Makino Imaging for this malicious sweeping behavior, in their eyes, Makino Image's behavior is as hateful as knowing in advance that the plague is going to be epidemic, so they bought all the medicines.
However, in Li Mu's eyes, this is what businessmen should do, find business opportunities, you must seize the opportunity, if you know in advance that a stock will rise, will not encounter any risks and accidents, then the most correct thing you can do is to raise all you can, All the borrowed money is invested in it, either spend every penny, or buy all the stocks to buy a hand, this is the most correct way, not to mention, he doesn't really want to make a little difference by speculating on copyright, what he wants is to take all the copyright in his own hands, and then do the external authorization and output by himself.
Let the countless guerrillas fight on their own, it is very likely that they will not be able to form a joint force, and even internal friction and interference with each other, it is better to simply gather all the armed forces together, form a group army, and then aim in one direction and strike hard!
Based on this idea, and also based on the curiosity and attention of overseas people to the local Chinese culture of Chinese zombies, Li Mu asked Makino Imaging to release a blockbuster news in the global film and television industry: At present, the copyright of all Hong Kong zombie films "Countries and regions outside Hong Kong" is in the hands of Makino Imaging, and there are more than ten head works that were very good at the box office and audience reputation at the beginning, and these head works can be copyright cooperation.
At the same time, Makino Imaging also announced that except for Hong Kong, all non-Hong Kong countries and regions are not allowed to use these films for commercial purposes, otherwise, Makino Imaging will defend its rights to the end.
As soon as this news was announced, Makino Imaging suddenly received cooperation intentions from distributors in various countries around the world, and what is even more interesting is that mainland TV stations went crazy and broadcast a large number of zombie movies, which only lasted less than 48 hours, and then completely disappeared, and after Makino Imaging released the news, no TV station dared to broadcast these zombie works.
Those TV stations that have just started serializing zombie TV dramas can only stop broadcasting them immediately and replace them with other TV series.
In this era, it is difficult for satellite TV stations to achieve absolute respect for copyright when broadcasting movies, and most of the movies broadcast on TV, the broadcaster, that is, the TV station, has no copyright, but because of the imperfection of the law and the chaos of the market, whether it is the Hong Kong film industry or Hollywood, there is no way to take mainland TV stations.
However, these TV stations dare to ignore the copyright issues of the Hong Kong film industry and Hollywood, but they definitely dare not ignore Makino Technology.
Everyone knows what kind of person Li Mu is, his influence on a global scale is so big that media people doubt life, if the copyrights of these movies and TV series are in the hands of his company, no TV station will dare to touch his mold, so everyone has a tacit understanding to stop the infringement, and then began to find Makino Imaging to buy the right to screen.
Just from the quotations of major TV stations, you can see how good this deal is.
Shonan Satellite TV wants the "Mr. Zombie" series, the "Happy Ghost" series, as well as the broadcast rights of more classic films such as "Yimei Daoren", "Ghost Fighting Ghost", and "Scary", and the price given is 500,000 yuan a piece, broadcast three times, if it can be broadcast exclusively, the price can be increased fivefold.
Because of Li Mu's influence, zombie films are now the only field in China that strictly follows copyright regulations, and the usual exclusive broadcast is likely to be infringed by other TV stations, but this time it is impossible, whoever Makino Image authorizes can broadcast exclusively.
The person in charge of Makino Imaging originally hoped to take this opportunity to talk about the price and strive to earn tens of millions or more from these TV stations across the country in one go, but Li Mu's phone call set a big tone for this batch of copyrights.
Li Mu requested: The external authorization of this batch of copyrights cannot be for the core purpose of making money, but the core purpose of dissemination and influence, therefore, for the TV stations in the mainland, Taiwan and Macao, they must not do exclusive authorization in order to make money, but must do non-exclusive authorization, and reduce the price of copyright use, Li Muding's price is, first-line works, 50,000 yuan for a one-time broadcast right, 30,000 for second-line works, 10,000 for third-line works, and the price for the second and second time is 50%.
That is to say, if any TV station, whether it is a satellite TV station or a local city or county TV station, if they want to broadcast "Mr. Zombie", then as long as they pay 50,000 yuan in copyright fees, they can broadcast it once on their own TV station, and if they want to broadcast it a second time, they can pay an additional 25,000 yuan.
This price is indeed outrageously low for TV stations, and the low threshold also indicates that more TV stations can broadcast zombie-themed movies more times, which has a very good role in promoting this special wave of popularity.
As for the TV series, one only costs 200,000 yuan, and the price is so low that the TV station can't even imagine it.
Compared with the domestic market, Li Mu attaches more importance to foreign markets.
This in itself is a cultural output, and distributors around the world need to be responsible for the specific implementation, so Li Mu's request is that all the works must not be taken out in one go, which will not only distract attention, but also may cause an overreaction, now that all the zombie film copyrights are in their own hands, they can take the boutique route, first take the best "Mr. Zombie" to test the water, if this one gets a good response, follow the second part.
The possibility of a 18-year-old movie wanting to make a big gain at the overseas box office doesn't sound very big at first glance, but given the current situation, there is still a lot of room for operation.
First of all, for the Western film industry, it is not a summer file, nor a Christmas file, the box office is relatively quiet, and the theater resources are not so sought-after, and they are relatively abundant;
Secondly, it just so happens that the new version of "Plants vs. Zombies Online" has brought Chinese zombies to fire, and most overseas players like this new element very much;
Again, Li Mu ordered people to use the materials of zombie films on the overseas Internet to popularize Chinese zombie culture with other netizens, and used the water army to explore and guide the interest of netizens, and found that many netizens are still very interested in this Chinese zombie element, and many people left messages in the comments, mentioning that they hope to have the opportunity to watch such a movie;
Therefore, on the whole, everyone has become interested in this kind of movie, and the potential market space has been, and through such online science popularization, everyone knows that these are relatively old movies, and they pay attention to a kind of nostalgia and exotic culture and exotic customs, so they should be psychologically prepared for the picture quality, and the requirements will not be as high as the new movies in the 21st century.