353. Corporate Culture
Huayi's New Year's Eve party ended in a reluctant voice, but the topic of this party has just begun. Pen "Fun" Pavilion www.biquge.info
The first thing to cheer for is the ratings.
The full 6.9 live broadcast ratings made Jiangsu and Zhejiang Satellite TV really like a New Year, excited, and the director of Jiangsu and Zhejiang Satellite TV even made a congratulatory call to Wang Zhonglei, and he was all satisfied with this party between words, and implicitly revealed the idea of wanting to cooperate again next year.
Wang Zhonglei did not give a clear answer to this.
The party will definitely be held next year, but he can't promise Jiangsu and Zhejiang Satellite TV early, some things have to be sold at a price, after knowing the ratings, Wang Zhonglei felt that this year's live broadcast rights were sold a little cheaper, he was very dissatisfied, and in his eyes, these 'losses' must be made up for next year.
Secondly, Nie Wei's singing skills have also become a focus of today's discussion.
On today's stage, counting the last song "Glory", Nie Wei sang a total of four songs, all of which are classic repertoire that he once wrote.
"If I didn't know that Nie Wei was an actor, I really thought he was a professional singer. ”
"I think he's more professional than a professional singer. ”
"The singing is fantastic, whether it is the rock at the beginning, or the love songs at the end, especially the opening cappella of the last glorious song, it is really sung to my heart. ”
The majority of netizens like it very much, and the comments are very positive, especially Nie Wei's fans, they are very proud, after all, idols are angry, and fans are also glorious.
There are also some musicians who also made professional comments on Nie Wei's singing skills, praising him for his strength as a professional singer, whether it is pitch or rhythm, and even ventilation is quite in place, the key is that the voice conditions are naturally high-quality, and even a professor from Pearl University of Music invited Nie Wei to study vocal music in his college.
The professor's enthusiastic invitation may be more of a joke, but it has been strongly approved by some of Nie Wei's fans, and for a while, all the comments under the professor's blog message made the professor really persuade Nie Wei to study vocal music, and it is obvious that these people are looking forward to Nie Wei's change of career to develop in the music industry.
This idea is ridiculous, because people all over the country know that Nie Wei is an actor, but many people agree with it, and even Nie Wei's fans are not very opposed, which shows that Nie Wei's influence in music has long been deeply rooted in the hearts of the people.
Of course, there is another main reason, that is, Huayi released two news after the concert, one is that the new song "Without You" sung by Alan will be released on the music website of Fanxing Blog one day later, and Fanxing Music Software will also launch this album at the same time.
Initiated by Nie Wei, the digital + offline entity album sales model has become the mainstream of the current music circle, although the Star Music website and supporting music player have been online for less than a year, but in this mode, there are already tens of millions of registered users, and the number of members is close to one million.
In order to promote online sales, Nie Wei even deliberately learned from Xunfei software, and each time he buys an album, he will get an achievement, which is used to unlock titles or upgrade levels, etc., in order to stimulate users' desire for genuine consumption, and at the same time, buying genuine albums can also participate in many official and celebrity activities, and can get some surprise prizes and so on.
Stimulated by some means, there have been nearly 100 albums on the shelves of Fanxing in the past six months, and the proportion of online sales in album sales is also getting higher and higher, which also makes the Xingxing Music website more and more valued by colleagues in the music industry.
Having said that, after Huayi's news was released, the public first expressed support and eagerness for Alan's new album, and soon everyone shifted their attention, because with the announcement of this jump news, there was a small audition version, and this audition version was marked with the songwriter.
"Sure enough, it's Nie Wei, hahaha, I know. A fan of Nie Wei said excitedly in the comments on this news.
"This guy is really against the sky, he has been singing for a long time, and he writes songs so well. ”
"I'm even more curious, who is the girl who broke up with him in the song, Nie Wei is so good, he even gave up the breakup, if I have this opportunity, I will definitely cherish it. "It was a girl's speech.
"I'm also curious about the story behind the song, but I'm even more surprised by Nie Wei's progress. A netizen named 'The Only One Who Loves You' commented on the song: "From Nie Wei's song, you will find Nie Wei's progress, the lyrics are simple, but there is an invisible appeal, like a cow's hair needle gradually piercing into people's hearts, even after listening, the faint worry in my heart will still sting you from time to time, and the melody of the song is the same, faint, but there is an implicit power, I don't need a high-pitched rhythm, but it can also shock people." ”
This comment has also been held high by countless netizens and fans, and it has received thousands of likes in just one night, and it has directly pushed the popular comments of Nie Wei's blog, and when Nie Wei got up in the morning, he saw it, and couldn't help but give him a like, and forwarded it, this time this blog called 'The only one who loves you' instantly became popular, and in less than a day, he had less than a hundred fans, and he gained tens of thousands of fans.
And this kind of attention is enough to be comparable to some third- and fourth-tier small artists, and the source of all this is just a like and retweet from Nie Wei, which also makes many people in the circle reddened.
Everyone can't climb Nie Wei, but as Nie Wei's agent Luo Kaike is busy, for a while, all kinds of calls for treats continued, under Nie Wei's instructions, Luo Kai selectively accepted a few, all of which have a good reputation among their stars.
Of course, Luo Kai is not immune to some **** in the circle who want to be a female star , for various reasons, I want to invite him to the hotel to discuss life, and boldly even send some more exposed photos to Luo Kai every day, the meaning is self-evident, Luo Kai is looking at dry mouth, after all, since these female stars can survive in the circle, their appearance and figure are naturally above the ordinary level, but it is a pity that he was discovered by his daughter Luo Yuan before he finished reading these photos, and then the mobile phone was confiscated, Luo Kai choked and honestly calmed down in Luo Yuan's reprimand.
Luo Yuan found an opportunity to tell Nie Wei about this, but Nie Wei didn't care.
In the face of beautiful women, Nie Wei felt that it was normal for a normal man to have the purpose of appreciation, as long as he kept the bottom line, Luo Kai did not take the initiative to contact the other party and promised any invitations, and he did not disclose any key secrets, after all, he just looked at two pictures, if Luo Kai really looked like 'Liu Xia Hui', Nie Wei should be afraid that his agent would have some problems or changes in that regard.
Less than five minutes after Huayi released the first news about Alain's new album, a second message was announced, which was about the song "Glory".
This time it is no longer an album or EP release news, Huayi announced directly when he released this news, this song "Glory" composed by Nie Wei will be directly launched on Star Music in the form of free, as soon as this news came out, it immediately caused a burst of cheers from fans.
Because according to the blog news released by Huayi, this song was written by Nie Wei to give to the majority of fans, how could it be possible to collect money?
Fans don't care about a few dollars, in fact, even if this song is charged, the majority of fans will not have any complaints, after all, there are really too few idols who can write songs for fans, and it is great that they can enjoy this treatment, so what is not satisfied.
But Nie Wei's direct release of the song for free suddenly sublimated the gratitude of fans again.
It can be said that after this news, Nie Wei's fan loyalty has directly reached a higher level, and because of this song, everyone's cohesion has also increased a lot, which is definitely a great force for Nie Wei's future development, with the support of this group of loyal and cohesive fans.
And what Nie Wei didn't know was that a small move by himself at the moment would soon reap a big surprise.
In addition to these, this party also brought a lot of surprises to Huayi, such as the surrounding income, the impact on the value of Huayi itself, and even some of its artists who were not very famous have benefited a lot, a party, although Huayi itself has invested a lot of money, but it has gained more, which also makes Wang Zhonglei firmly support Nie Wei to continue to hold it next year, and keep it going, just like Nie Wei said, let it become a corporate culture of Huayi.
At the same time that Huayi Company was celebrating this victory, in the CCTV building, a group of people were also discussing the party.
After Luculent got the video of last night's party from Lao Wang early in the morning, he took the entire director team to sit in the screening room and watched it from beginning to end.
After more than five hours, everyone returned to the conference room with tired bodies.
After everyone sat down, Luculent was the first to speak: "I think this party is very creative, which is not available in many parties now, everyone can talk about any ideas, we are short of time, we must discuss a feasible plan as soon as possible." ”
"I also think this New Year's Eve party is very interesting, especially the interactive mode, whether it is the interaction with the audience in the venue, or the interaction with the audience in front of the TV outside the venue, there are some merits worth thinking about. An assistant director spoke first.
"Well, I agree, especially the SMS lottery and selection activities, we can borrow it, which can not only generate revenue, but also increase the participation of the audience, which is very good. Another director agreed.
"What else?" Luculent continued to encourage everyone to speak.
Lao Wang worked on the draft for a long time, and immediately stood up when he found an opportunity at this moment: "Director, I think the model is very important, but more important is the person who designed this party model, why don't we contact Huayi Company to find out this plan, and let them think of a way for us to make the most suitable party model for our Spring Festival Gala?"
After hearing Lao Wang's speech, Luculent couldn't help but pat his head, he was really confused, why did he forget to find someone directly.
"Lao Wang, your idea is very good, go and contact Huayi Company now, and you must invite someone over. Luculent commanded immediately.
Ten minutes later, the operator at the front desk of Huayi reported to Wang Zhonglei's little secretary with a confused face, saying that a person who claimed to be the assistant director of the Spring Festival Gala came to ask for help.
The little secretary's first reaction when he heard the news was disbelief, you are the assistant director of the Spring Festival Gala, what difficulties do you need to ask Huayi for help? Although in the mainland, Huayi is a first-line entertainment company, but compared with CCTV's resources and connections, it is still a small thing, and the difficulties that you CCTV can't solve by itself, Huayi will solve it?
However, although he didn't believe it in his heart, the little secretary still reported the news to Wang Zhonglei.
Wang Zhonglei was puzzled at first, but he still took the number and dialed it, and the phone was quickly connected, listening to the voice on the other side Wang Zhonglei was surprised, he was really an acquaintance.
"Director Wang, what's the matter?" Wang Zhonglei asked with a smile, this Director Wang just wanted to invite Nie Wei to participate in the Spring Festival Gala a while ago, of course he will not forget the other party's voice, after all, there are really not many artists who have taken the initiative to invite Huayi to the Spring Festival Gala over the years.
"Mr. Wang, I really have something to ask you for help this time. Lao Wang said in a very polite tone: "We also watched the New Year's Eve party held by your company last night, and we appreciated the planning of this party very much, so I specially sent me to learn the scriptures to see if I could let the 'true Buddha' invite us to CCTV to help." ”
Wang Zhonglei was very comfortable when he heard this, although the other party was only an assistant director, but it was obvious that the other party was representing the Spring Festival Gala program group, and when he thought that the Spring Festival Gala would come to him to learn from him, he was as comfortable as drinking iced sour plum soup on dog days.
But soon Wang Zhonglei frowned again, because he knew very well who had the most credit for the success of his New Year's Eve party.
It can be said that most of those wonderful ideas came from Nie Wei, so this matter still depends on Nie Wei's attitude.
Now Wang Zhonglei has already put his mentality right, and it is impossible for him to make his own decisions about this kind of thing, so some things still have to be made clear in advance.
"Director Wang, I can't call the shots in this matter. Wang Zhonglei said directly.
"Mr. Wang, do you have any difficulties? We are really sincere this time. Lao Wang was immediately anxious when he heard this, and hurriedly asked.
"I know you're honest, and I'd love to do you a favor, but there are some things I really can't do, because the main planner of this party is not something I can command. ”
"Isn't it a member of your company?" guessed Wang.
"No, he's from our company. ”
"Then Boss Wang, you're not joking, you're the general manager, and there's something you can't manage. Lao Wang smiled 'hehe', thinking that this was Wang Zhonglei's prevarication.
But then Wang Zhonglei's words made him instantly dumbfounded.
"Really, Nie Wei, remember, this party was planned by him, and the person you are looking for is him, I can only help you build a bridge. (To be continued.) )